Nachdem istlokal.de Ende letztes Jahr das “Betriebssystem für Lokaljournalismus” vorgestellt hatte, wurden inzwischen die ersten Blogs auf das neue Layout umgestellt. Sowohl die Blogs des Rheinneckarblog-Netzwerkes, wie auch die Tegernseer Stimme haben in den letzten Wochen das neue Design übernommen und in diesem Zuge auch die möglichen Werbeformen und Werbeplätze vereinheitlicht.
Bereits im Dezember hatte die Tegernseer Stimme einen ersten Test für feste “Premium-Werbepartner” erfolgreich beendet:
“Man muss neue Wege suchen, entwickeln und gehen”, sagt der Unternehmer Peter Posztos. Sein “Top-Sponsoren”-Programm war innerhalb von zwei Monaten verkauft: “Sieben Top-Sponsoren sind ständig präsent auf der Seite, dazu kommen die Partner sowie einzelne Werbeschaltungen.” Durch feste Budgets ist die geschäftliche Kalkulation sehr viel sicherer, planbarer und effizient.
Wie Peter Posztos gegenüber dem netzleser bestätigt, liegt der Grund für die Weiterentwicklung von “Partnerprogrammen” vor allem im Vertrieb begründet. Bei den meisten Programmen handelt es sich um Jahresbudgets, die für verschiedene Einbindungen gezahlt werden. Der Aufwand im Vertrieb kann so deutlich reduziert werden:
Spannend ist, dass inzwischen auch bei den istlokal-Blogs (neben klassischer Werbung) auf Branchenbuchmodelle als Erlösmodell gesetzt wird. Ähnlich dem klassischen Branchenbuch werden Unternehmen mit Artikeln, Bild und Infotexten präsentiert und so längerfristig an die Angebote gebunden:
Ähnliche Ansätze verfolgen inzwischen einige Lokalblogs. Vorreiter war wohl Meine Südstadt, die in den ersten 20 Monaten über 100 zahlende Partner gewinnen konnten. Auch die Prenzlauer Berg Nachrichten testen Partner-Programme.
Wer sich die Entwicklung der Tegernseer Stimme “live” anschauen möchte, hat dazu am 1. Februar die Chance. Auf Einladung des Bayerischen Journalisten Verbandes wird Gründer Peter Posztos in München auch über die Vermarktung sprechen.
—
Ich schreibe es immer dazu und so auch dieses Mal: Ich bin Mitgründer der Tegernseer Stimme aber seit einiger Zeit nicht mehr im Tagesgeschäft dabei. Ich stehe aber nach wie vor beratend zur Seite.
Weitere Artikel auf netzleser:
- Tegernseer Stimme: Der Gründer im Radiointerview zu Redaktions- und Geschäftsmodell Peter Posztos von der Tegernseer Stimme hat gestern Abend ein interessantes Interview bei Radio Alpenwelle gegeben. Im Interview geht er auch auf die Fragen nach Umsatz und redaktioneller Arbeitsweise der Tegernseer Stimme ein. Zusammengefasst sieht...
- Tegernseer Stimme: Lokal wird Online wird Print *update vom 12. April 2011* Das Print-Magazin ist inzwischen verteilt. Anschauen kann man es sich unter folgendem Link: Tegernseer Stimme Magazin als PDF Für einen Lokalblog sieht das Magazin sehr professionell aus. Und durch die...
- Lokalblogs als Printausgabe: lohnt sich das?
Peter von der Tegernseer Stimme im Interview Die Tegernseer Stimme hat in diesem Monat bereits zum zweiten Mal ein gedrucktes Magazin rausgebracht. Das Magazin wird kostenlos in einer Auflage von 16.000 Stück an die Haushalte im Tegernseer Tal und an Verteilstellen (Rathäuser,... - Tegernseer Stimme: Community mit hohem Frauenanteil Die Tegernseer Stimme hatte vor einigen Tagen den 2.000 ‘ten Facebook-Fan gefeiert. In einem Artikel gibt man einen sehr interessanten Einblick in die Struktur der Leser. Etwas überrascht hat mich ehrlich gesagt, der mit 53%...
- süddeutsche.de wechselt Vermarkter: Klasse statt Masse sueddeutsche.de heißt jetzt süddeutsche.de und hat mit dem letzten Relaunch-Schritt auch den Vermarkter gewechselt. Seit 1.1.2012 wird süddeutsche.de von iq Media Marketing vermarktet und ist damit unter dem Dach eines der vielversprechendsten Netzwerke im deutschen...
{ 273 Kommentare }
Nächster Kommentar →
I simply wanted to send a quick note so as to say thanks to you for some of the fabulous points you are sharing here. My prolonged internet look up has at the end been rewarded with beneficial know-how to share with my co-workers. I ‘d suppose that we visitors are truly blessed to live in a really good community with many brilliant individuals with valuable techniques. I feel quite fortunate to have encountered your entire weblog and look forward to some more excellent moments reading here. Thanks once again for everything.
I and my friends have already been checking out the good guides on the blog and immediately came up with a horrible suspicion I had not thanked the web site owner for them. The women became so happy to learn them and now have extremely been taking advantage of them. Thanks for actually being indeed helpful as well as for deciding upon certain useful resources most people are really wanting to discover. My sincere apologies for not expressing appreciation to you sooner.
I simply desired to appreciate you yet again. I do not know the things I might have created without the entire smart ideas shown by you directly on my problem. It absolutely was a hard crisis in my position, nevertheless looking at this professional approach you managed the issue took me to leap for gladness. I am just thankful for your service and then trust you recognize what a great job you’re accomplishing training the rest through your web blog. More than likely you have never come across all of us.
Thank you for all your valuable hard work on this site. My mum takes pleasure in working on investigations and it’s really simple to grasp why. Most of us learn all relating to the powerful mode you produce valuable tips and hints via your web site and therefore boost participation from other individuals on the idea while our daughter is starting to learn a whole lot. Take pleasure in the rest of the new year. Your carrying out a brilliant job.
I simply had to say thanks all over again. I do not know the things that I could possibly have done without the information shared by you about this subject matter. Entirely was an absolute scary issue for me, however , coming across this specialized strategy you dealt with the issue forced me to weep with happiness. Now i’m happy for the information and believe you comprehend what a great job that you’re getting into instructing many others via your blog. Most likely you haven’t encountered all of us.
I as well as my guys have been looking at the great helpful tips located on your web blog while unexpectedly developed a terrible feeling I had not thanked the site owner for those tips. All of the young men became absolutely excited to learn them and already have surely been enjoying these things. We appreciate you genuinely quite considerate as well as for deciding on variety of cool useful guides millions of individuals are really desperate to understand about. My personal sincere regret for not expressing gratitude to earlier.
I must convey my affection for your kindness in support of persons who have the need for guidance on that content. Your very own commitment to getting the message up and down ended up being extraordinarily interesting and have all the time helped individuals just like me to achieve their goals. Your new interesting facts means much to me and somewhat more to my office colleagues. Best wishes; from everyone of us.
I needed to compose you one bit of observation to finally say thanks a lot the moment again for those spectacular views you have discussed in this article. This has been so strangely open-handed with you to allow without restraint all many people might have offered for sale as an electronic book to help make some money for their own end, especially now that you might well have tried it if you wanted. Those good tips in addition worked to provide a good way to be aware that someone else have the same dreams the same as mine to find out more on the subject of this condition. I’m sure there are some more enjoyable periods ahead for individuals who read through your blog post.
I as well as my guys ended up looking through the good guides on your web blog and so unexpectedly got an awful suspicion I never expressed respect to you for those strategies. Those women appeared to be for that reason very interested to read them and have now clearly been using those things. We appreciate you being really helpful and also for finding such good guides millions of individuals are really eager to be aware of. My sincere regret for not saying thanks to sooner.
I am just commenting to make you be aware of of the fantastic encounter my cousin’s daughter developed studying your webblog. She figured out many things, which included how it is like to possess an amazing giving style to make folks easily learn chosen complicated subject areas. You truly surpassed our own expectations. Thanks for rendering the essential, healthy, informative as well as easy tips on that topic to Ethel.
I must show appreciation to you just for rescuing me from such a matter. As a result of scouting through the world-wide-web and finding basics that were not productive, I figured my entire life was done. Being alive without the presence of solutions to the difficulties you have resolved by way of your blog post is a serious case, as well as those which could have in a negative way affected my entire career if I hadn’t noticed your site. Your own personal knowledge and kindness in controlling every item was tremendous. I’m not sure what I would’ve done if I hadn’t come across such a solution like this. I can also now look ahead to my future. Thanks a lot so much for your high quality and amazing help. I won’t be reluctant to refer the blog to anyone who needs to have tips about this subject matter.
I am glad for commenting to make you understand of the fantastic discovery my cousin’s child gained viewing your web page. She picked up some pieces, with the inclusion of what it’s like to possess a marvelous coaching style to have other people with ease learn certain impossible things. You undoubtedly did more than her expected results. Thank you for rendering those warm and helpful, trusted, edifying and as well as easy guidance on this topic to Tanya.
I not to mention my buddies happened to be reviewing the great techniques on your web blog then before long came up with an awful suspicion I had not thanked the blog owner for those secrets. All of the ladies came for that reason happy to learn them and already have in actuality been taking advantage of them. I appreciate you for really being quite accommodating and then for picking variety of superior subject areas most people are really eager to be aware of. My honest regret for not expressing gratitude to you sooner.
Thank you for all your valuable hard work on this blog. Kim take interest in engaging in internet research and it’s easy to see why. A number of us learn all about the compelling ways you present insightful suggestions on this web blog and as well invigorate response from people on this subject matter plus our own princess is now understanding a lot. Take advantage of the remaining portion of the year. Your doing a tremendous job.
I want to express my thanks to you just for bailing me out of this particular setting. As a result of searching through the world-wide-web and meeting methods which are not beneficial, I assumed my entire life was over. Being alive minus the answers to the problems you have resolved all through your write-up is a crucial case, and ones which could have in a negative way affected my entire career if I had not come across your blog post. Your main skills and kindness in handling a lot of stuff was invaluable. I’m not sure what I would’ve done if I had not discovered such a solution like this. I am able to now relish my future. Thanks for your time so much for the expert and sensible help. I won’t think twice to propose the blog to any person who should get guidelines on this situation.
I in addition to my friends were found to be viewing the good secrets found on your web page then all of a sudden I had a horrible feeling I never expressed respect to the web site owner for those secrets. Most of the guys are already for that reason very interested to see all of them and have pretty much been taking advantage of those things. Thank you for indeed being so kind and for opting for these kinds of decent subjects millions of individuals are really needing to discover. My very own honest regret for not expressing gratitude to you earlier.
I definitely wanted to write down a simple note to be able to appreciate you for all of the pleasant instructions you are posting here. My particularly long internet research has at the end of the day been paid with beneficial facts to talk about with my friends. I ‘d tell you that many of us readers are undeniably lucky to dwell in a remarkable network with very many awesome individuals with beneficial opinions. I feel rather happy to have seen the website and look forward to plenty of more pleasurable moments reading here. Thanks once more for a lot of things.
I would like to express my thanks to the writer for bailing me out of this particular problem. Because of looking out throughout the the net and getting ideas that were not helpful, I was thinking my life was done. Existing devoid of the answers to the problems you have sorted out through this short post is a crucial case, and the ones that would have negatively damaged my career if I hadn’t come across the website. Your good competence and kindness in dealing with a lot of things was tremendous. I am not sure what I would’ve done if I had not come across such a point like this. I can also at this point look forward to my future. Thanks a lot so much for your impressive and result oriented help. I won’t hesitate to recommend your web page to any individual who needs direction on this topic.
My wife and i ended up being so relieved Peter could conclude his homework while using the precious recommendations he obtained out of your web site. It is now and again perplexing to simply find yourself freely giving helpful hints which often many others could have been trying to sell. And we all keep in mind we need the blog owner to be grateful to because of that. These illustrations you’ve made, the easy blog navigation, the relationships you will assist to foster – it’s everything awesome, and it’s letting our son and our family reason why that content is amusing, which is certainly wonderfully indispensable. Thanks for the whole lot!
I needed to put you that little bit of note to be able to say thanks the moment again for the spectacular strategies you have contributed at this time. This has been certainly unbelievably generous with people like you in giving extensively what exactly many people could possibly have offered as an ebook to get some money for themselves, primarily seeing that you might have tried it in case you considered necessary. Those inspiring ideas in addition worked to be a good way to be aware that the rest have similar fervor really like mine to see much more on the topic of this problem. I’m sure there are many more enjoyable times ahead for those who start reading your blog.
I definitely wanted to post a brief message so as to appreciate you for the superb items you are sharing at this website. My prolonged internet investigation has at the end been honored with beneficial tips to share with my relatives. I would declare that most of us site visitors are definitely endowed to dwell in a good community with many awesome professionals with very helpful basics. I feel really fortunate to have discovered your entire web page and look forward to really more awesome minutes reading here. Thanks a lot once again for all the details.
I intended to send you a little bit of observation to give many thanks yet again on the wonderful methods you’ve documented on this site. It’s certainly tremendously open-handed of you to present unhampered what exactly a lot of people could have offered for sale as an e book to help make some profit for their own end, even more so since you could have tried it in case you wanted. Those good tips as well worked like a great way to know that the rest have a similar dreams really like mine to realize very much more in respect of this matter. I know there are a lot more fun opportunities up front for many who looked over your blog post.
I wanted to develop a quick remark to be able to express gratitude to you for all of the lovely techniques you are giving at this website. My incredibly long internet research has at the end been paid with awesome ideas to go over with my colleagues. I would suppose that many of us visitors are unquestionably blessed to be in a superb community with many marvellous individuals with very beneficial techniques. I feel very fortunate to have used your entire webpage and look forward to really more cool moments reading here. Thanks again for everything.
Thank you a lot for providing individuals with a very superb opportunity to discover important secrets from here. It is always very lovely and stuffed with amusement for me and my office peers to search your blog at minimum thrice in one week to see the newest guides you have got. And indeed, I am also actually happy considering the remarkable principles you serve. Selected 1 tips on this page are clearly the finest we have all ever had.
I enjoy you because of all your work on this website. My mother loves participating in investigations and it’s obvious why. A lot of people know all of the dynamic tactic you render simple ideas via this web site and as well as welcome response from the others about this area then our child is in fact being taught a lot of things. Take pleasure in the remaining portion of the year. You have been doing a stunning job.
I happen to be commenting to let you understand what a awesome encounter my daughter went through browsing your webblog. She noticed such a lot of details, not to mention what it’s like to possess a very effective helping mood to have men and women very easily master specified problematic topics. You really exceeded people’s expectations. Thank you for producing those invaluable, trustworthy, explanatory not to mention fun thoughts on the topic to Sandra.
I am writing to let you know what a beneficial encounter my cousin’s princess undergone going through your web page. She realized many pieces, which included how it is like to have a marvelous giving style to make certain people with ease know just exactly certain multifaceted matters. You truly exceeded people’s desires. Thank you for delivering such informative, healthy, edifying as well as cool guidance on that topic to Julie.
I precisely had to thank you very much yet again. I’m not certain the things I could possibly have followed without the entire points revealed by you regarding this area of interest. Entirely was the challenging case for me personally, however , being able to view this expert strategy you solved that made me to cry for gladness. I’m just happy for this advice and thus trust you realize what an amazing job you are accomplishing teaching some other people through the use of a web site. Probably you have never met any of us.
My wife and i ended up being quite satisfied Chris could deal with his research while using the ideas he acquired through the weblog. It is now and again perplexing just to possibly be offering helpful tips which often some other people have been trying to sell. Therefore we keep in mind we have got the blog owner to be grateful to because of that. The entire illustrations you made, the simple web site menu, the relationships your site make it possible to engender – it is all powerful, and it’s really facilitating our son in addition to our family know that that concept is pleasurable, and that is tremendously vital. Many thanks for the whole thing!
Thank you so much for giving everyone an extremely spectacular possiblity to read from this website. It is always very pleasing and as well , packed with fun for me personally and my office mates to search your web site a minimum of 3 times per week to learn the new tips you will have. Not to mention, I’m so certainly motivated with all the attractive points you serve. Selected two points in this posting are indeed the most effective we’ve ever had.
I in addition to my friends came following the best pointers on your website and so before long I got an awful feeling I had not thanked the site owner for those techniques. My boys became certainly warmed to read them and have now honestly been tapping into those things. Appreciate your simply being indeed kind and then for picking variety of good topics most people are really desperate to know about. My personal honest apologies for not expressing appreciation to you sooner.
I as well as my guys have already been looking through the nice procedures located on your web blog and then developed a horrible feeling I never expressed respect to the blog owner for those tips. The women had been for that reason glad to learn them and now have in actuality been enjoying them. Many thanks for simply being simply thoughtful as well as for selecting this kind of terrific guides most people are really needing to be aware of. Our honest apologies for not expressing gratitude to you earlier.
I wanted to send a comment to say thanks to you for these stunning tactics you are sharing here. My particularly long internet search has at the end been recognized with good quality tips to go over with my close friends. I would admit that many of us readers are unquestionably endowed to live in a decent network with very many brilliant professionals with very helpful basics. I feel somewhat fortunate to have discovered your website and look forward to some more brilliant times reading here. Thanks again for everything.
I’m also commenting to let you be aware of what a fabulous experience our princess had browsing your web site. She noticed a wide variety of issues, most notably what it’s like to have an amazing coaching spirit to let many others clearly know precisely a variety of tortuous things. You undoubtedly exceeded people’s desires. Thanks for coming up with those important, trusted, edifying and fun tips about this topic to Janet.
A lot of thanks for every one of your hard work on this web site. Kim takes pleasure in conducting research and it’s simple to grasp why. All of us learn all regarding the lively ways you provide reliable guidelines on this website and even boost participation from other people on that idea then our own simple princess is undoubtedly starting to learn a great deal. Take advantage of the rest of the year. You are doing a terrific job.
A lot of thanks for each of your labor on this web page. My mother really loves working on investigation and it is simple to grasp why. My spouse and i learn all of the dynamic form you present precious solutions via the web site and as well as encourage participation from the others on the concern plus our own daughter is without a doubt becoming educated a whole lot. Enjoy the rest of the year. You are always doing a fabulous job.
I am just commenting to make you be aware of of the extraordinary discovery my cousin’s princess gained checking your blog. She mastered such a lot of pieces, not to mention how it is like to have a wonderful coaching mindset to make other folks with ease fully grasp some extremely tough matters. You truly surpassed my expected results. Thank you for distributing such valuable, dependable, explanatory and easy guidance on that topic to Julie.
I precisely wanted to thank you so much again. I do not know what I would’ve used without those secrets discussed by you relating to that subject. It previously was an absolute horrifying situation in my circumstances, however , taking note of the very professional fashion you dealt with it made me to leap with joy. I am just happy for your service and in addition believe you recognize what a powerful job you were putting in instructing people through the use of your site. I’m certain you’ve never come across any of us.
My wife and i ended up being thrilled Emmanuel could conclude his homework from the ideas he had out of your blog. It’s not at all simplistic to just find yourself handing out guidelines that other folks may have been trying to sell. And we all do know we need the writer to thank for this. These explanations you’ve made, the simple blog menu, the friendships your site help promote – it’s got many fantastic, and it’s really facilitating our son in addition to the family understand this subject matter is enjoyable, which is certainly wonderfully important. Many thanks for the whole thing!
I wanted to put you that bit of remark to be able to give many thanks yet again relating to the unique pointers you have documented at this time. This is really incredibly generous of you to offer freely just what a lot of people would’ve distributed for an ebook to earn some bucks on their own, specifically now that you could have tried it if you decided. Those inspiring ideas additionally acted to be a easy way to know that someone else have the identical dreams really like mine to grasp a good deal more regarding this matter. I’m sure there are a lot more fun occasions up front for folks who find out your website.
I simply wanted to thank you very much once again. I’m not certain the things that I could possibly have undertaken in the absence of these tips and hints documented by you directly on such area of interest. It had become a distressing difficulty in my circumstances, however , looking at the very expert strategy you resolved the issue took me to weep with happiness. Extremely happy for this information and in addition expect you know what an amazing job you happen to be getting into instructing the others thru your web page. Most probably you have never encountered all of us.
I enjoy you because of your entire efforts on this blog. Kate take interest in carrying out investigation and it’s easy to see why. Many of us notice all regarding the powerful manner you deliver sensible tricks by means of your blog and as well foster contribution from others on that matter and my princess is in fact studying a whole lot. Take advantage of the remaining portion of the new year. You’re performing a wonderful job.
My wife and i were joyous when Jordan managed to complete his survey through the ideas he obtained using your web pages. It’s not at all simplistic to just choose to be giving for free methods which usually people today might have been trying to sell. We fully understand we now have the website owner to appreciate for that. The entire explanations you have made, the straightforward site menu, the relationships you will make it easier to promote – it’s got everything awesome, and it’s assisting our son in addition to the family recognize that that concept is entertaining, which is certainly wonderfully fundamental. Many thanks for the whole lot!
I not to mention my guys have already been viewing the great pointers on your site and immediately got an awful feeling I had not expressed respect to the web site owner for those tips. These ladies were totally very interested to learn all of them and have now honestly been tapping into them. We appreciate you truly being indeed kind and also for settling on variety of incredibly good subject areas millions of individuals are really needing to discover. My very own honest apologies for not expressing appreciation to you sooner.
I’m writing to let you be aware of what a notable encounter my wife’s daughter gained viewing yuor web blog. She came to find so many things, which include how it is like to possess an incredible coaching style to let certain people with ease comprehend specified problematic issues. You really surpassed her desires. Thank you for presenting the essential, healthy, edifying as well as fun thoughts on the topic to Tanya.
Thanks for all your valuable work on this site. Ellie takes pleasure in setting aside time for research and it is easy to understand why. I know all regarding the compelling mode you convey very important ideas via your blog and in addition encourage participation from some others on that matter plus our favorite daughter is now studying a great deal. Take pleasure in the rest of the new year. You have been conducting a good job.
My spouse and i have been really glad Albert managed to complete his researching while using the precious recommendations he came across out of your weblog. It is now and again perplexing to simply be releasing solutions that people may have been trying to sell. And we understand we have the blog owner to appreciate because of that. The main explanations you have made, the easy web site navigation, the friendships you give support to engender – it is everything remarkable, and it’s really helping our son and us consider that this matter is excellent, which is certainly unbelievably indispensable. Many thanks for the whole thing!
I as well as my buddies were looking at the good information found on your website and so at once got a horrible feeling I never thanked the site owner for those secrets. The young boys happened to be absolutely glad to see all of them and already have in reality been enjoying those things. Appreciation for being indeed helpful and for using some brilliant things millions of individuals are really needing to discover. My very own honest apologies for not saying thanks to earlier.
I must get across my respect for your generosity supporting women who actually need help with this one content. Your personal dedication to passing the message throughout turned out to be incredibly helpful and have constantly enabled girls much like me to get to their aims. This interesting tips and hints indicates much to me and further more to my colleagues. Thanks a lot; from everyone of us.
I precisely wished to thank you so much yet again. I’m not certain what I might have gone through in the absence of the actual creative ideas documented by you about my concern. It has been a real distressing case in my opinion, but coming across the very well-written mode you resolved it forced me to weep for joy. I will be thankful for your guidance and in addition pray you really know what an amazing job that you’re accomplishing teaching other individuals via a web site. Most probably you haven’t encountered all of us.
Nächster Kommentar →