BlogwerkAG setzt auf (Reichweiten)starke Kooperationen

von Steffen Greschner am 18. Januar 2012 · 255 Kommentare

netzwertig.com hatte letzte Woche eine Kooperation mit der WirtschaftsWoche verkündet. Mit neuerdings.com ist seit August 2011 bereits ein weiteres Blog aus dem Netzwerk der Blogwerk AG in einer Kooperation mit einem großen Medium. Immer am Wochenende laufen die besten neuerdings-Gadgets auf Spiegel-Online. Die Erfahrungen damit scheinen sehr gut zu sein:

neuerdings.com Integration auf SPIEGEL ONLINE

neuerdings.com Integration auf SPIEGEL ONLINE

Es ist grossartig, dass wir dank dieser Zusammenarbeit neue Leserkreise erreichen, denn diese lesen nicht einfach die Postings auf Spiegel Online sondern surfen auf neuerdings.com vorbei und entdecken hier, dass wir noch mehr zu bieten haben, als News zu kuriosen oder besonders stylishen Gadgets.

Das bedeutet nicht einfach nur, dass unsere Leserzahlen deutlich steigen (wir erreichen dank dieser Kooperation bis zu 30’000 Visitors an einem Wochenende); es bedeutet auch, dass wir mehr Leserfeedback auf News und Tests erhalten, was für uns von grossem Wert ist.

Zu weiteren Nachfragen sagte Blogwerk-Verlagsleiter, Thomas Mauch, dass man noch einiges aus den Erfahrungen mit Kooperationen dieser Art lernen wolle. Zu exakten Zahlen und den Konditionen hinter den Kooperations-Deals wollte er aber zum jetzigen Zeitpunkt noch nichts sagen.


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