Die Südwestdeutsche Medien Holding startet mutig ins neue Jahr und hat diese Woche ein spannendes Projekt auf Atizo begonnen. Atizo ist eine Plattform für Crowd-Brainstorming. Die SWMH stellt dort die simple, wie auch logische Frage: Ideen für die Zeitung der Zukunft? Ausgelobt werden 1.500 Euro. Die vorgegebenen Kriterien:
- realistisch
- umsetzbar in der Zeitung und/oder Online
- breite Zielgruppe
- Erlöspotential
In den ersten drei Tagen wurden bereits knapp 200 Ideen eingereicht:
Ein cleverer Zug, bei dem es nichts zu verlieren gibt. Die bisher eingereichten Ideen sind nicht alle neu aber manche geben interessante neue Denkanstöße. Gut gefallen hat mir zum Beispiel diese hier:
Info-Abo statt Zeitungsabo #193
Ich seh die Zeitung 2.0 wie ein Capuccino. Die Kaffeebasis ist die gedruckte Tageszeitung. Sie berichtet und informiert meinungsstark und hintergründig. Die Website ist die Milch, die aktuelle Themen weiterverfolgt. Eine Newsalert-App ist der Zucker: Sie hält mich zu Themen, die mich interessieren auf dem Laufenden und wird via App-Code an jedem Artikel aktiviert. Ein Newsletter ist die Schoki: Am Ende des Tages bekomme ich per Newsletter eine letzte Zusammenfassung der Ereignisse des Tages.
Spannend ist auch dieser Ansatz:
Liquid Content ohne QR: Einfach Zeitungsauschnitt photofrafieren #205
Ziel
von klassischen Zeitungsinhalten zu digitalen weiterleiten
Ansatz
Die “konventionelle” Methode hierfür ist der QR-Code. Der braucht jedoch Platz in der Zeitung, welcher teuer ist.
Idee
Ich will eine App mit der ich einfach irgend einen beliebigen Ausschnitt photografiere und dadurch zu den passenden Onlineinhalten weitergeleitet werde.
Die Aktion läuft noch bis 2. März.
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Falls Interesse besteht ein ähnliches Projekt auf die Beine zu stellen, biete ich mich gerne als Moderator an: steffen.greschner (at) netzleser (punkt) de
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