Mit der WAZ ist wohl der letzte Verlag, der für dieses Jahr auf den Zug “Zeitungs-App + iPad” im Bundle aufgesprungen ist. Vorreiter war Axel Springer, die Anfang des Jahres ähnliche Pakete für Bild und Welt angeboten haben. Neben der Frankfurter Rundschau und der Waldeckische Landeszeitung/Frankenberger Zeitung, bieten inzwischen mehrere kleine und große Verlage ähnliche Modelle an:
Das Bundle mit App und Samsung Galaxy Tab kostet für Neukunden 29,99 Euro im Monat, WAZ-Abonnenten erhalten es für 24,99 Euro. Für das iPad2-Angebot zahlen Neukunden 34,99 Euro, WAZ-Abonnenten 29,99 Euro. Die Laufzeit beträgt jeweils 24 Monate.
(..)
„Mit diesem Angebot bieten wir unseren Lesern alles aus einer Hand: Mit der vorinstallierten App, wollen wir die technischen Barrieren minimieren. Aus unserer Sicht ist ein Tabletrechner das derzeit beste Gerät für die digitale Zeitung“
Gerade die Preisstruktur macht die Bundles interessant. Die iPad-Ausgaben kosten inklusive Finanzierung für die Hardware ähnlich viel, wie klassische Printabos.
Fraglich bleibt trotzdem, wo die Reise mit den Digitalausgaben hingeht. Zwar sehen die Zahlen vielversprechend aus, die “Welt”-iPad-App wurde in den ersten 18 Monaten rund 330.000 Mal als Download geladen. Im Gegenzug fällt es aber nach wie vor schwer aus den ersten Neugierigen auch dauerhafte Leser zu generieren.
In den aktuellen Mediadaten garantiert Axel Springer wöchentlich nur 30.000 iPad-Leser und damit nicht einmal 10% aller Downloads. Bei den zahlenden Kunden ist das Verhältnis noch geringer. Turi 2 hatte im Sommer einige Zahlen veröffentlicht:
Die “Welt” kommt auf 17.000 zahlende Digitalleser pro Tag. Laut einem Springer-Sprecher handelt sich hierbei bereits um eine Art “harte Auflage”, bei der App-Downloads zu Schnupperpreisen abgezogen wurden. (..) Bei “Bild” entfallen 16 Prozent der zahlenden Digitalleser aufs iPad, bei der “Welt” sogar 54 Prozent. In absoluten Zahlen sind (..bei der Welt..) 9.100 iPad-Leser.
Trotz allem wird die Verbindung von App + Hardware wohl einer der großen Trends für 2012 und darüber hinaus werden.
Weitere Artikel auf netzleser:
- Apple iPad – Die größte Gefahr für Verlage seit langem! Das Apple iPad wird am 29.04. in Deutschland eingeführt. Derzeit liegen etwa 200.000 Vorbestellungen für das Gerät vor. Insofern kann man von einem zu erwartenden Erfolg für Apple ausgehen. (Link auf http://paidcontent.org/article/419-ipad-sales-forecasts-shoot-up/ ) Neben dem...
- App-Flaute: Axel Springer und die ernüchternde Premium Content Initiative Axel Springer hat letzte Woche wieder einmal Zahlen zur Premium Content Initiative verkündet: Gut eineinhalb Jahre nach dem Start der Initiative zur Etablierung kostenpflichtiger Inhalte im mobilen und stationären Internet zieht Axel Springer eine weitere...
- Das geht App!!! – ein bisschen zumindest Das klingt schon mal gar nicht so schlecht: 100.000 App-Downloads im ersten Monat. Wie sich die 100.000 Downloads auf Bild und Welt verteilen, will Axel Springer allerdings lieber nicht verraten. Ich gehe ja mal ganz...
- Daily Deals 2.0: die große Chance lokaler Netzmedien Forbes hat einen sehr guten Artikel zu Daily Deals 2.0 – Why Media Companies Will Win. Was ich schon seit zwei Jahren als den einzig logischen Schritt für Groupon und Co. beschreibe, hat Forbes.com ebenfalls...
- Zeitungen und das soziale Netz – Studie bestätigt eine “gewisse Rückständigkeit” Dass Journalisten nicht sehr viel von der Arbeit im Sozialen Netz halten, merkt man leider oft sobald man die Facebookseiten von Verlagen und deren journalistischer Angebote aufruft. War es bisher aber eher ein subjektiver Eindruck...
{ 184 Kommentare }
← Vorheriger Kommentar
Nächster Kommentar →
I enjoy you because of your own efforts on this site. Ellie loves setting aside time for internet research and it’s really easy to see why. Many of us hear all relating to the powerful ways you give priceless tips by means of your blog and therefore invigorate contribution from people about this topic while our own girl is without question being taught so much. Take pleasure in the rest of the new year. You’re conducting a powerful job.
My wife and i ended up being quite satisfied Ervin could carry out his investigation by way of the precious recommendations he obtained through the web site. It’s not at all simplistic to just possibly be releasing procedures that many the others have been making money from. And we all consider we have you to be grateful to for this. The most important explanations you made, the easy website navigation, the relationships you will give support to engender – it’s mostly sensational, and it is aiding our son in addition to the family feel that the concept is cool, and that is especially vital. Thanks for the whole thing!
My wife and i were now joyful that Michael managed to deal with his investigation from your precious recommendations he got through the blog. It is now and again perplexing to just choose to be giving freely facts that many others might have been selling. We realize we have you to give thanks to for this. The main illustrations you have made, the straightforward site navigation, the relationships you can help foster – it’s mostly remarkable, and it’s really assisting our son and us feel that this content is fun, and that’s really mandatory. Thanks for the whole lot!
My husband and i were now satisfied that Ervin managed to do his reports through the ideas he acquired from your own web page. It’s not at all simplistic to simply find yourself making a gift of tips and tricks which other people may have been trying to sell. And we recognize we now have the blog owner to thank because of that. Those illustrations you’ve made, the easy site menu, the relationships your site make it easier to foster – it is many superb, and it’s assisting our son and us recognize that the concept is excellent, which is particularly fundamental. Thank you for the whole thing!
My wife and i ended up being so delighted that Ervin managed to round up his inquiry through the entire precious recommendations he gained out of the site. It’s not at all simplistic just to be giving out steps that a number of people might have been making money from. And we all fully grasp we need you to thank because of that. The main explanations you made, the straightforward site navigation, the relationships you can assist to promote – it is most amazing, and it is letting our son in addition to our family know that the subject is thrilling, which is exceedingly vital. Thanks for all the pieces!
I truly wanted to construct a quick comment so as to thank you for these lovely facts you are sharing at this site. My considerable internet research has at the end been honored with incredibly good tips to talk about with my friends. I ‘d suppose that most of us site visitors are quite lucky to exist in a notable network with many outstanding professionals with insightful secrets. I feel somewhat blessed to have encountered the website page and look forward to so many more fabulous moments reading here. Thanks a lot again for everything.
I just wanted to write down a quick word to be able to express gratitude to you for all the superb techniques you are writing at this site. My extensive internet look up has now been rewarded with sensible facts and techniques to exchange with my friends and classmates. I ‘d mention that many of us readers are extremely endowed to exist in a fine community with very many wonderful professionals with insightful points. I feel really privileged to have encountered the web page and look forward to tons of more brilliant moments reading here. Thanks once more for all the details.
I simply had to appreciate you once more. I’m not certain the things that I could possibly have followed without those suggestions documented by you regarding my situation. It had been an absolute daunting circumstance in my position, nevertheless considering the specialized form you dealt with it took me to cry with happiness. I am just happier for your support and thus wish you comprehend what a powerful job you’re carrying out educating some other people through your blog. I am sure you haven’t met all of us.
I as well as my guys came viewing the excellent advice located on your web site while unexpectedly I had a terrible suspicion I had not expressed respect to you for those techniques. All the women are actually certainly happy to study all of them and have in reality been taking pleasure in these things. Many thanks for indeed being indeed kind and then for deciding upon this form of great subject areas millions of individuals are really needing to understand about. My personal honest regret for not expressing appreciation to you earlier.
I simply had to say thanks yet again. I am not sure what I could possibly have made to happen without these thoughts provided by you about such question. It truly was a frightful problem in my position, but discovering this well-written mode you treated that forced me to weep over contentment. Extremely happier for the advice and thus expect you comprehend what a great job that you are doing teaching the rest through the use of your web blog. I’m certain you’ve never encountered any of us.
My wife and i got absolutely joyful when John could do his inquiry by way of the ideas he gained from your site. It’s not at all simplistic to simply continually be making a gift of concepts people today could have been trying to sell. And we all realize we now have you to give thanks to for that. The main illustrations you made, the straightforward website navigation, the relationships your site help to create – it is everything incredible, and it is leading our son in addition to the family reason why the theme is thrilling, which is certainly exceptionally serious. Many thanks for the whole lot!
Thanks a lot for giving everyone such a marvellous possiblity to read from here. It can be so brilliant and stuffed with fun for me and my office colleagues to search your site nearly thrice a week to find out the new issues you will have. Of course, I am just certainly happy for the mind-blowing creative ideas you serve. Some 1 ideas in this posting are definitely the most suitable I have had.
Thanks so much for providing individuals with an extraordinarily remarkable possiblity to read in detail from this site. It is usually very sweet and also full of a lot of fun for me personally and my office co-workers to visit your site really three times in a week to learn the newest secrets you have. And of course, I am just usually satisfied considering the wonderful opinions you give. Some 1 facts in this post are ultimately the very best we have all ever had.
Thank you so much for giving everyone a very terrific possiblity to read in detail from here. It is usually very amazing plus stuffed with fun for me and my office acquaintances to search your website at the least three times every week to read the new issues you will have. Not to mention, I am at all times pleased with the splendid principles you give. Some 4 tips in this article are undoubtedly the finest we have ever had.
My spouse and i were very fortunate that Peter could round up his researching using the ideas he had while using the web site. It’s not at all simplistic to just choose to be giving freely procedures which usually other people have been trying to sell. Therefore we remember we have got the website owner to give thanks to because of that. The main explanations you made, the simple blog menu, the relationships you can aid to foster – it is most great, and it’s aiding our son and our family do think this content is thrilling, which is certainly exceedingly important. Thanks for everything!
A lot of thanks for every one of your effort on this website. My mother delights in conducting investigation and it’s really obvious why. Many of us notice all about the dynamic form you render efficient tactics via your website and therefore boost response from some other people on this theme plus our favorite girl has been studying a great deal. Take pleasure in the remaining portion of the year. You are always carrying out a good job.
I actually wanted to make a brief comment to say thanks to you for these magnificent tricks you are posting here. My extended internet research has now been recognized with brilliant insight to go over with my contacts. I ‘d point out that most of us website visitors are undeniably lucky to live in a remarkable community with very many outstanding professionals with very beneficial tips. I feel extremely blessed to have encountered your entire site and look forward to some more excellent minutes reading here. Thanks a lot again for a lot of things.
I am writing to let you understand of the notable encounter my wife’s daughter experienced viewing your site. She realized some things, most notably how it is like to possess an awesome coaching mindset to make the mediocre ones just know precisely a number of hard to do matters. You actually exceeded my expected results. Thanks for displaying those insightful, trusted, revealing and also unique guidance on this topic to Jane.
I enjoy you because of your whole effort on this web site. Betty delights in setting aside time for investigations and it is easy to see why. I notice all regarding the powerful form you provide insightful techniques through this website and therefore increase response from website visitors on this article then our favorite child has been becoming educated a whole lot. Enjoy the remaining portion of the year. You’re performing a terrific job.
I and also my friends appeared to be following the great hints located on the blog and at once got a terrible feeling I had not expressed respect to the site owner for them. My ladies are already absolutely glad to learn all of them and have certainly been taking pleasure in these things. I appreciate you for indeed being well kind and for getting this form of great subject matter most people are really wanting to discover. Our honest apologies for not expressing gratitude to earlier.
I have to convey my appreciation for your kindness giving support to women who need assistance with this area of interest. Your special dedication to passing the message all around had been especially valuable and have without exception empowered men and women like me to arrive at their objectives. This interesting guidelines entails so much a person like me and even more to my colleagues. Thank you; from everyone of us.
I happen to be writing to make you understand of the amazing encounter my child enjoyed checking your site. She came to understand so many issues, with the inclusion of what it is like to possess an awesome coaching nature to make the mediocre ones with no trouble have an understanding of selected hard to do topics. You truly exceeded our own desires. Thank you for coming up with those essential, trusted, educational and also easy tips on your topic to Evelyn.
Thank you a lot for providing individuals with an extremely splendid chance to check tips from this website. It’s usually so beneficial and also jam-packed with a good time for me and my office co-workers to search your blog particularly thrice every week to study the fresh stuff you have got. And lastly, I’m also always satisfied concerning the amazing tips and hints you serve. Certain 1 points on this page are indeed the most suitable I’ve ever had.
Thank you a lot for providing individuals with remarkably remarkable opportunity to discover important secrets from this web site. It really is very ideal and also jam-packed with fun for me and my office colleagues to visit your blog on the least 3 times in 7 days to see the newest things you have got. And definitely, I’m just at all times impressed concerning the astounding suggestions served by you. Selected 4 ideas in this article are basically the best we’ve had.
I wish to get across my admiration for your kindness in support of folks who really need help with that question. Your personal dedication to getting the solution all through appeared to be remarkably helpful and has continuously encouraged regular people much like me to attain their goals. Your personal warm and helpful report means much to me and further more to my peers. Many thanks; from each one of us.
I’m commenting to let you know what a fabulous discovery my friend’s child gained browsing your webblog. She learned a wide variety of issues, which included what it’s like to possess a wonderful helping style to have a number of people really easily understand a variety of advanced topics. You really did more than our own desires. I appreciate you for coming up with these valuable, dependable, revealing and also cool guidance on that topic to Gloria.
I just wanted to develop a brief word to be able to express gratitude to you for all of the stunning facts you are giving out on this website. My extended internet investigation has at the end of the day been honored with useful strategies to exchange with my visitors. I would declare that many of us website visitors actually are unquestionably fortunate to exist in a wonderful network with many special people with beneficial opinions. I feel very much happy to have seen your entire web pages and look forward to plenty of more fabulous minutes reading here. Thank you again for a lot of things.
I’m just writing to make you understand what a wonderful experience our girl had going through your web page. She came to find such a lot of pieces, most notably what it’s like to possess a marvelous teaching mindset to let other people with ease know just exactly certain hard to do subject matter. You actually surpassed visitors’ desires. I appreciate you for imparting such informative, trustworthy, edifying and fun thoughts on that topic to Sandra.
I definitely wanted to compose a simple comment in order to appreciate you for all of the magnificent pointers you are giving at this website. My incredibly long internet search has at the end been compensated with sensible facts and techniques to go over with my guests. I would suppose that we readers actually are very endowed to live in a fine site with so many outstanding individuals with very beneficial secrets. I feel somewhat blessed to have discovered your website page and look forward to plenty of more thrilling minutes reading here. Thanks once again for all the details.
A lot of thanks for each of your work on this website. My aunt loves getting into research and it’s really obvious why. Almost all notice all of the powerful mode you present vital guidance via your web site and in addition cause response from other individuals on the matter plus our favorite girl has always been understanding a great deal. Have fun with the remaining portion of the year. You’re conducting a stunning job.
I wish to express some appreciation to the writer just for bailing me out of this particular circumstance. Just after looking throughout the search engines and finding ways which are not beneficial, I figured my entire life was over. Being alive without the presence of strategies to the problems you have fixed all through your entire site is a crucial case, and the ones that might have adversely damaged my career if I had not encountered your website. Your good training and kindness in handling all the things was very useful. I’m not sure what I would have done if I hadn’t encountered such a solution like this. I can also at this point look ahead to my future. Thanks so much for this expert and effective guide. I won’t be reluctant to refer your web blog to any person who needs and wants guidelines on this problem.
I as well as my friends appeared to be digesting the great tips found on your website then before long came up with an awful suspicion I had not expressed respect to you for those tips. All of the young men happened to be certainly warmed to study all of them and have now really been taking pleasure in these things. Many thanks for actually being quite accommodating as well as for going for varieties of incredible information millions of individuals are really desperate to learn about. Our sincere regret for not saying thanks to you sooner.
Thanks for all your valuable effort on this site. Betty really likes setting aside time for investigations and it is easy to see why. Almost all know all relating to the dynamic method you make efficient tactics via this website and as well as invigorate participation from the others about this topic plus our own daughter is really starting to learn so much. Take pleasure in the rest of the new year. Your doing a splendid job.
I intended to post you one tiny remark in order to give many thanks yet again considering the gorgeous concepts you have shown on this website. It was so open-handed of you to deliver easily what numerous people might have offered for an ebook to make some money for themselves, and in particular now that you could possibly have done it if you wanted. These concepts also acted like a fantastic way to comprehend other people online have the identical dreams just as my very own to figure out more on the subject of this condition. I believe there are millions of more pleasurable situations up front for folks who browse through your site.
I am glad for commenting to make you understand what a fabulous experience my princess obtained going through your webblog. She even learned plenty of pieces, most notably how it is like to have a very effective helping mindset to get many people very easily thoroughly grasp a number of impossible subject areas. You actually exceeded her desires. Thanks for churning out those practical, healthy, explanatory and even fun tips about the topic to Emily.
I’m just commenting to let you know of the excellent encounter our girl found browsing your blog. She mastered so many pieces, which include how it is like to possess an excellent giving heart to have other people very easily know just exactly a variety of complicated matters. You really did more than my expectations. I appreciate you for supplying those interesting, healthy, edifying not to mention fun tips on the topic to Mary.
Thanks for your own efforts on this site. Kate loves participating in internet research and it is obvious why. Most people notice all regarding the compelling means you present valuable techniques on the web blog and in addition foster contribution from some other people on that concern plus our own girl has always been discovering a lot. Enjoy the remaining portion of the new year. You are always conducting a pretty cool job.
I wanted to post you the little word to finally thank you yet again for those spectacular principles you’ve documented at this time. This has been simply shockingly open-handed of people like you to give openly what exactly numerous people could have sold as an electronic book in making some dough for their own end, primarily considering that you could possibly have done it if you ever considered necessary. Those pointers in addition served to become a fantastic way to be aware that someone else have similar eagerness much like my personal own to grasp significantly more related to this condition. Certainly there are thousands of more enjoyable instances up front for individuals that look over your website.
I must express my appreciation to this writer for rescuing me from this particular matter. Just after searching throughout the the net and coming across concepts that were not helpful, I figured my life was over. Existing without the answers to the difficulties you’ve solved by means of your entire guide is a critical case, and ones which may have in a negative way damaged my entire career if I hadn’t discovered your blog post. Your actual training and kindness in touching a lot of things was precious. I don’t know what I would have done if I hadn’t encountered such a point like this. I am able to at this point look ahead to my future. Thank you so much for this expert and effective help. I will not be reluctant to propose your blog post to any person who should receive care on this matter.
I want to voice my admiration for your kind-heartedness in support of all those that really want help with this one matter. Your personal dedication to getting the solution all-around was surprisingly powerful and has usually permitted those just like me to achieve their objectives. Your new informative help denotes so much a person like me and far more to my fellow workers. Many thanks; from all of us.
My spouse and i got absolutely glad that Edward managed to conclude his analysis through the ideas he discovered from your very own site. It’s not at all simplistic just to choose to be giving away thoughts that many others may have been trying to sell. And we acknowledge we have the website owner to give thanks to for that. All the explanations you made, the easy website navigation, the friendships your site aid to engender – it is everything great, and it’s letting our son in addition to our family consider that this topic is excellent, which is certainly tremendously mandatory. Thanks for the whole thing!
I want to get across my affection for your kindness supporting men and women that really need guidance on this theme. Your personal dedication to passing the message all around had been incredibly productive and have regularly allowed others like me to get to their aims. Your new interesting hints and tips denotes a lot a person like me and further more to my colleagues. Best wishes; from all of us.
I have to express some thanks to the writer for rescuing me from such a crisis. As a result of researching through the search engines and seeing tips which are not productive, I believed my life was gone. Living without the answers to the difficulties you have resolved by way of your entire short article is a critical case, and the kind that could have negatively affected my career if I hadn’t noticed your blog post. Your main ability and kindness in handling a lot of stuff was very useful. I am not sure what I would have done if I had not discovered such a point like this. I’m able to at this point look ahead to my future. Thanks a lot very much for your skilled and effective help. I will not think twice to propose your web page to any person who requires care about this situation.
My wife and i were quite peaceful John managed to finish off his preliminary research through the entire ideas he received in your blog. It’s not at all simplistic to simply continually be giving out information and facts which often people may have been making money from. And we all fully understand we need you to give thanks to for that. The entire explanations you made, the easy web site menu, the relationships your site make it easier to engender – it is many overwhelming, and it’s helping our son in addition to the family do think this subject matter is enjoyable, which is certainly seriously vital. Many thanks for all!
Needed to compose you the bit of remark to help say thanks a lot over again over the pretty thoughts you’ve provided on this site. It’s really open-handed of people like you to make without restraint just what most of us could possibly have offered as an e book to help make some bucks for their own end, most notably now that you could have done it if you ever wanted. Those suggestions additionally served to provide a easy way to comprehend other individuals have a similar fervor much like mine to realize somewhat more around this problem. I am sure there are several more pleasurable opportunities in the future for folks who take a look at your blog post.
Thank you so much for providing individuals with an exceptionally superb possiblity to read critical reviews from this website. It’s usually very sweet and as well , stuffed with a great time for me and my office colleagues to visit the blog more than thrice every week to read the newest things you will have. And indeed, I’m so actually amazed with your unique concepts served by you. Selected 3 points in this article are completely the finest I have ever had.
My wife and i have been absolutely thankful when Chris managed to round up his survey through the entire precious recommendations he acquired out of your web pages. It is now and again perplexing to simply choose to be releasing techniques that many others might have been selling. And we recognize we’ve got the writer to appreciate because of that. Most of the explanations you’ve made, the easy blog menu, the friendships you will help promote – it’s many excellent, and it is making our son in addition to the family believe that the idea is amusing, which is rather pressing. Thank you for all!
I am only commenting to let you know of the awesome experience my child went through studying yuor web blog. She discovered numerous pieces, which included how it is like to have a very effective helping heart to get other people very easily have an understanding of some impossible things. You undoubtedly exceeded my desires. Many thanks for delivering these warm and helpful, safe, edifying and also fun tips on that topic to Ethel.
I in addition to my pals happened to be checking out the good helpful tips from your web site then all of a sudden came up with a horrible suspicion I had not expressed respect to the website owner for those strategies. All of the boys were definitely very interested to study all of them and have seriously been making the most of those things. Appreciation for truly being indeed helpful and for having this form of quality issues millions of individuals are really desperate to learn about. My personal sincere apologies for not expressing gratitude to earlier.
My wife and i have been very glad that Edward managed to finish up his basic research with the precious recommendations he made out of your web site. It is now and again perplexing to just choose to be offering tips and hints that many a number of people could have been selling. We remember we’ve got the writer to thank for that. All of the explanations you have made, the straightforward site menu, the friendships you will aid to engender – it’s all spectacular, and it’s really letting our son in addition to the family believe that that situation is interesting, and that’s pretty important. Thank you for the whole lot!
← Vorheriger Kommentar
Nächster Kommentar →
{ 1 Trackback }