RP-Online positioniert sich als lokaler Onlinedienstleister

von Steffen Greschner am 28. Dezember 2011 · 335 Kommentare

Wenn man sich die Webseite der Rheinischen Post etwas genauer anschaut, bekommt man ein Bild davon, wo die Reise hingeht. Von Onlinekongressen für den Mittelstand, über Dienstleistungen zur Webseitenoptimierung, bis hin zu Veranstaltungsportalen und lokalen Marktplätzen entwickelt sich RP-Online immer mehr in Richtung “lokales Dienstleistungsunternehmen”.

Besonders spannend ist der Onlinekongress der Rheinischen Post, der 2011 bereits zum zweiten Mal stattfand und sich speziell an den lokalen Mittelstand richtet:

Online richtig werben – die RP hilft

Gerade für Mittelständler ist das Internet eine große Chance. Darüber waren sich die Referenten auf dem zweiten Online Kongress des Medienhauses Rheinische Post einig. Mehr als 250 Gäste waren in das Van der Valk Airporthotel Düsseldorf gekommen, um sich darüber zu informieren, wie Firmen das Internet für ihren Verkauf nutzen können. Besonders gut kam die Präsentation konkreter Beispiele für Erfolg im Internet an.

Kongresse mit dieser Ausrichtung sind nicht nur eine direkte Einnahmequelle durch den Kartenverkauf, sondern auch die Chance den lokalen Mittelstand und Einzelhandel an die Hand zu nehmen und sich auch in Zukunft als der Ansprechpartner und Dienstleister für alles rund um Medien und Marketing zu positionieren.

Wie man mit Kongressen und Branchentreffen auch wirtschaftlich gesehen sehr erfolgreich sein kann, zeigte kürzlich erst Exciting Commerce.


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