Daily Deals 2.0: die große Chance lokaler Netzmedien

von Steffen Greschner am 23. Dezember 2011 · 2.003 Kommentare

Forbes hat einen sehr guten Artikel zu Daily Deals 2.0 – Why Media Companies Will Win. Was ich schon seit zwei Jahren als den einzig logischen Schritt für Groupon und Co. beschreibe, hat Forbes.com ebenfalls erkannt und sieht Lokalzeitungen inzwischen als DEN potentiell erfolgreichsten Partner für eine neue Form von Community getriebenen Angeboten:

Publishers and media companies are in the catbird seat in the next wave of daily deals and group buying for several reasons. For decades, newspapers, magazines and broadcast outlets have built powerful brands that deliver the day’s local, national and international news, while at the same time serving up local ads and online offers that deliver valuable discounts to consumers in the context of meaningful content. Many publishers are creating great content for consumers – and looking for ways to monetize it better. Deals are a powerful monetization program that local publishers can offer to benefit the bottom line.

Ich habe ebenfalls schon oft auf die Notwendigkeit hingewiesen, dass Lokale Medienhäuser sich als Technologie-Anbieter für den lokalen Einzelhandel positionieren müssen, um die langjährig aufgebauten Partnerschaften und Kontakte auch online kapitalisieren zu können:

Here is how it works: a publisher, instead of charging a strict 40% of a deal sold, could offer either a flat fee or cost per thousand impressions. This would include a full-page listing on the publication Website, an ad unit and e-mail outreach to the publisher’s subscribers. To add to the allure for merchants, the media company might take a smaller percentage (5-10%) for the deal sold. This way, the publisher is pricing impressions and branding differently from buyers and aligning the pricing model to generate value for the merchant.

Gerade aus den Kontakten, die einige Lokalblogs mit den Branchenbuchansätzen aufbauen, ließen sich spannende lokale Groupon-Modelle entwickeln, bei denen der Händler nicht für jedes eingestellte Angebot bluten muss. Die Chance liegt in der lokalen Community.


Weitere Artikel auf netzleser:

  1. Lokalzeitungen als Marktplatz für den Einzelhandel Steffen Konrath hat heute kurz einen spannenden Groupon-Klon aus den Staaten erwähnt. Ähnlich wie Banghaus.com in Deutschland, hat auch in den Staaten mit travidia.com ein Dienstleister die Initiative übernommen und einige Lokalzeitungen für Find n Safe...
  2. Hyperlocal oder auch nicht: Es geht um echte Nähe zum Leser und Anzeigenkunden Jim Brady hat die Washingtonpost.com erfolgreich ins Internet geführt und arbeitet heute für JournalRegister Company, einem Dienstleister um Lokalzeitungen den Weg ins Internet zu zeigen. Im Interview mit dem Hyperlocal-Newsmagazin StreetFight erklärt Brady seine Sicht...
  3. Die Online-Big-Player beackern den lokalen Markt Die realen lokalen Märkte werden in den nächsten Jahren die wohl am härtesten umkämpften sein. Die letzten Bastionen der Lokal- und Regionalzeitungen und die Gebiete der Wochen- und Anzeigenblätter, sind längst das Ziel der Großen...
  4. Coupons und Gutscheine als Chance für (Lokal)Zeitungen Ich habe vor einiger Zeit schon mal über Groupon Konzepte als Chance für Lokalzeitungen geschrieben. Jetzt habe ich gerade einen Beitrag bei www.niemanlab.org über den Aufschwung von Coupons/ Gutscheine im amerikanischen Markt gelesen. Gutscheine waren...
  5. Lokale StartUps: unterfinanziert und zukunftsfest Weil es toll zur momentanen Debatte zur Tragfähigkeit lokaljournalistischer StartUps passt: Auch in den USA werden Lokalblogs durchaus kontrovers diskutiert. Einen tollen Denkanstoß dazu hat das Streetfightmag heute gegeben: Financial sustainability is one of the...

{ 2002 Kommentare }

situs slot online terbaik Februar 14, 2022 um 02:35

An impressive share! I’ve just forwarded this onto a coworker who had been conducting
a little research on this. And he in fact bought me
dinner due to the fact that I discovered it for him…
lol. So let me reword this…. Thank YOU for the meal!!
But yeah, thanks for spending the time to talk about this matter here on your web page.

judi slot uang asli Februar 14, 2022 um 02:38

This article will assist the internet people for setting up new
webpage or even a weblog from start to end.

situs judi slot online Februar 14, 2022 um 02:39

Greetings! Very helpful advice within this post!

It is the little changes which will make the greatest changes.
Many thanks for sharing!

situs slot online terbaik Februar 14, 2022 um 02:41

Peculiar article, just what I was looking for.

prediksi 4d hari ini hk Februar 14, 2022 um 03:02

Great article! We will be linking to this particularly great content on our website.

Keep up the good writing.

targetscarf60.edublogs.org Februar 14, 2022 um 03:03

Greetings! Very helpful advice within this post!
It is the little changes that will make the greatest changes.
Many thanks for sharing!

timeoftheworld.date Februar 14, 2022 um 03:25

I have been surfing online more than 3 hours
today, but I never found any attention-grabbing article like yours.
It is beautiful value enough for me. In my opinion, if all site owners and bloggers made just right content as you probably did, the net will probably be much more useful than ever before.

kotuch.ru Februar 14, 2022 um 03:39

Attractive section of content. I just stumbled upon your web site and in accession capital to assert that I get actually enjoyed account your blog posts.

Any way I’ll be subscribing to your feeds and even I achievement you access
consistently quickly.

pyttkvtphcm.gov.vn Februar 14, 2022 um 03:40

This is the perfect web site for anyone
who really wants to find out about this topic. You know so much
its almost hard to argue with you (not that I actually
would want to…HaHa). You definitely put a new spin on a
topic that’s been written about for many years. Great stuff, just excellent!

http://asklocals.net/index.php?qa=user&qa_1=museumsnake9 Februar 14, 2022 um 03:51

I’m not sure exactly why but this site is loading extremely
slow for me. Is anyone else having this issue or is it a problem on my end?

I’ll check back later and see if the problem still exists.

https://cults3d.com/fr/utilisateurs/dibblereport35 Februar 14, 2022 um 04:09

WOW just what I was searching for. Came here by searching for https://cults3d.com/fr/utilisateurs/dibblereport35

http://wiki.openn.eu/index.php?title=The_Number_One_Question_You_Could_Ask_For_Minecraft_Server Februar 14, 2022 um 04:10

My relatives every time say that I am wasting my time
here at net, however I know I am getting knowledge every day by
reading such fastidious articles.

botdb.win Februar 14, 2022 um 04:15

An outstanding share! I’ve just forwarded this onto a co-worker who has been doing a little research on this.
And he in fact bought me lunch because I stumbled upon it for him…
lol. So allow me to reword this…. Thank YOU for the meal!!
But yeah, thanx for spending time to talk about this matter here on your web site.

www.drugoffice.gov.hk Februar 14, 2022 um 04:18

Simply wish to say your article is as surprising.
The clearness in your post is just nice and i could assume you’re an expert on this subject.

Fine with your permission let me to grab your feed to
keep updated with forthcoming post. Thanks a million and please continue the gratifying work.

ai-db.science Februar 14, 2022 um 04:27

I do consider all of the ideas you’ve presented to your post.
They are very convincing and will definitely work. Nonetheless, the posts are too short for starters.
May just you please extend them a bit from subsequent
time? Thanks for the post.

Cryptomunten aangeven belasting Februar 14, 2022 um 04:39

Er zijn verschillende type cryptomunten.

fakenews.win Februar 14, 2022 um 04:43

An interesting discussion is worth comment. I do believe that you ought to write more about this
subject matter, it might not be a taboo subject but usually people don’t talk about
such subjects. To the next! Cheers!!

lovewiki.faith Februar 14, 2022 um 04:43

Hey! I know this is kinda off topic but I was wondering if you knew where
I could get a captcha plugin for my comment form? I’m using the same blog platform as
yours and I’m having problems finding one? Thanks a lot!

rispondipa.it Februar 14, 2022 um 04:44

Hello, its good paragraph on the topic of media print, we all
be aware of media is a great source of information.

agen sabung ayam online terpercaya Februar 14, 2022 um 04:54

I’ve been surfing online more than three hours today,
yet I never found any interesting article like yours. It’s pretty worth enough for me.
Personally, if all website owners and bloggers made
good content as you did, the internet will
be a lot more useful than ever before.

judi sabung ayam online Februar 14, 2022 um 04:59

My brother recommended I might like this web site.
He was once entirely right. This submit truly made
my day. You can not imagine just how much time I had spent for this info!
Thanks!

https://repo.getmonero.org/smilebone59 Februar 14, 2022 um 05:07

Hi! Quick question that’s completely off topic.

Do you know how to make your site mobile friendly?
My weblog looks weird when browsing from my apple iphone. I’m trying to find a template or plugin that might
be able to resolve this issue. If you have any suggestions, please share.
With thanks!

http://mm2kiwi.apan.is-a-geek.com/index.php?title=Apply_Any_Of_those_Nine_Secret_Techniques_To_improve_Minecraft_Server Februar 14, 2022 um 05:50

Thanks for a marvelous posting! I really enjoyed reading it,
you will be a great author.I will be sure to bookmark your
blog and will eventually come back at some point. I want to encourage you continue your
great writing, have a nice holiday weekend!

judi slot online indonesia Februar 14, 2022 um 05:52

Fastidious answer back in return of this difficulty with
firm arguments and describing the whole thing on the topic of
that.

http://almstbah.net/index.php?qa=user&qa_1=toothcable4 Februar 14, 2022 um 05:55

I know this if off topic but I’m looking into starting my own blog and was wondering what all is needed to get setup?
I’m assuming having a blog like yours would cost a pretty penny?
I’m not very web smart so I’m not 100% positive.
Any tips or advice would be greatly appreciated.
Appreciate it

pbase.com Februar 14, 2022 um 05:56

I don’t know if it’s just me or if everybody else experiencing issues with your website.

It looks like some of the written text in your posts are running
off the screen. Can someone else please provide feedback and let me know if this is happening to them
too? This might be a issue with my web browser because I’ve had this happen previously.
Thank you

https://pediascape.science/wiki/5_Steps_To_Minecraft_Servers_Of_Your_Desires Februar 14, 2022 um 05:57

Hey there, I think your blog might be having browser compatibility
issues. When I look at your website in Chrome, it looks fine but
when opening in Internet Explorer, it has some overlapping.
I just wanted to give you a quick heads up! Other then that, terrific blog!

http://gmprvolg.ru/user/pagenerve30/ Februar 14, 2022 um 05:58

hi!,I really like your writing so much! proportion we be in contact
more about your post on AOL? I require an expert on this space to solve my problem.
May be that is you! Taking a look forward to look you.

situs judi slot online terpercaya Februar 14, 2022 um 05:58

Wonderful article! We are linking to this great content on our site.

Keep up the good writing.

squareblogs.net Februar 14, 2022 um 06:05

With havin so much written content do you ever run into any issues of plagorism or copyright infringement?
My site has a lot of unique content I’ve either authored myself or outsourced but it appears a lot of it is popping it up
all over the web without my authorization. Do you know any solutions to help stop content from
being ripped off? I’d certainly appreciate it.

post.12gates.net Februar 14, 2022 um 06:05

Thank you for the auspicious writeup. It in truth
was a entertainment account it. Glance advanced to far introduced agreeable from you!
However, how could we communicate?

koers cryptomunten app Februar 14, 2022 um 06:09

Dit cryptomunten kennen te wat kopers en verkopers.

marvelcomics.faith Februar 14, 2022 um 06:17

Greate article. Keep posting such kind of information on your
blog. Im really impressed by your blog.
Hello there, You have performed a great job.
I will certainly digg it and for my part recommend to my friends.
I’m sure they’ll be benefited from this website.

https://www.blurb.com/user/notifygold49 Februar 14, 2022 um 06:18

We stumbled over here from a different page and
thought I might check things out. I like what
I see so i am just following you. Look forward to checking out your web page for a second time.

https://imoodle.win/wiki/Minecraft_Server_Hosting_Back_To_Basics Februar 14, 2022 um 06:20

I visited various websites but the audio feature for audio songs existing at this
web site is truly marvelous.

https://www.transtats.bts.gov/exit.asp?url=https://bengawan.org/ Februar 14, 2022 um 06:22

Howdy, I do believe your blog may be having internet browser compatibility issues.
When I look at your website in Safari, it looks fine but when opening in I.E., it has some
overlapping issues. I simply wanted to give
you a quick heads up! Besides that, great blog!

rispondipa.it Februar 14, 2022 um 06:34

Hi there! This blog post could not be written much better!
Looking through this post reminds me of my previous roommate!

He continually kept talking about this. I’ll forward this information to him.
Pretty sure he’ll have a great read. I appreciate you for sharing!

https://vuf.minagricultura.gov.co/Lists/InformacinServiciosWeb/DispForm.aspx?ID=12630 Februar 14, 2022 um 06:52

Hello! Do you know if they make any plugins to assist with
Search Engine Optimization? I’m trying to get my blog to rank for some targeted keywords but I’m not seeing very good success.
If you know of any please share. Thanks!

trade-britanica.trade Februar 14, 2022 um 07:06

I relish, lead to I found just what I was looking
for. You’ve ended my 4 day long hunt! God Bless you man. Have
a great day. Bye

http://sc.sie.gov.hk/TuniS/cqms.skku.edu/b/lecture/798996 Februar 14, 2022 um 07:10

If you are going for best contents like I do, simply pay a quick
visit this web site daily as it gives quality
contents, thanks

https://rojakmarket.com/index.php?page=user&action=pub_profile&id=15582 Februar 14, 2022 um 07:25

WOW just what I was looking for. Came here by searching for rojakmarket.com

slot deposit pulsa tanpa potongan Februar 14, 2022 um 07:31

You really make it seem so easy with your presentation but
I find this matter to be really something which I think I
would never understand. It seems too complicated and extremely broad for me.
I’m looking forward for your next post, I’ll try
to get the hang of it!

http://trungtamytethanhtri.vn/Default.aspx?tabid=120&ch=362934 Februar 14, 2022 um 07:33

Why people still make use of to read news papers when in this technological world the whole thing is available on net?

https://www.blurb.com/user/geesewind11 Februar 14, 2022 um 07:35

Actually no matter if someone doesn’t understand afterward
its up to other people that they will help, so here it occurs.

genius.com Februar 14, 2022 um 07:37

If you are going for best contents like I do,
only visit this web page daily since it gives quality contents,
thanks

securityholes.science Februar 14, 2022 um 07:38

Incredible points. Sound arguments. Keep up the good spirit.

discuss Februar 14, 2022 um 07:44

I know this if off topic but I’m looking into starting my
own weblog and was curious what all is needed to get setup?

I’m assuming having a blog like yours would cost a pretty penny?
I’m not very web smart so I’m not 100% sure. Any recommendations or advice would be greatly appreciated.
Thank you

comprarsibutramina.club Februar 14, 2022 um 07:48

This piece of writing is really a pleasant one it helps new the
web people, who are wishing for blogging.

situs judi slot online terpercaya Februar 14, 2022 um 07:50

Great goods from you, man. I have understand your stuff previous to and
you’re just too great. I really like what you have
acquired here, really like what you are saying and
the way in which you say it. You make it enjoyable and you still care for to keep
it sensible. I can not wait to read much more from you. This is really a tremendous
site.

https://rojakmarket.com/index.php?page=user&action=pub_profile&id=58032 Februar 14, 2022 um 08:10

Greetings from Carolina! I’m bored to tears at work
so I decided to check out your blog on my iphone
during lunch break. I enjoy the knowledge you provide here and can’t wait to
take a look when I get home. I’m surprised at how fast your
blog loaded on my phone .. I’m not even using WIFI, just 3G ..
Anyhow, amazing site!

{ 1 Trackback }

Previous post:

Next post: