Forbes hat einen sehr guten Artikel zu Daily Deals 2.0 – Why Media Companies Will Win. Was ich schon seit zwei Jahren als den einzig logischen Schritt für Groupon und Co. beschreibe, hat Forbes.com ebenfalls erkannt und sieht Lokalzeitungen inzwischen als DEN potentiell erfolgreichsten Partner für eine neue Form von Community getriebenen Angeboten:
Publishers and media companies are in the catbird seat in the next wave of daily deals and group buying for several reasons. For decades, newspapers, magazines and broadcast outlets have built powerful brands that deliver the day’s local, national and international news, while at the same time serving up local ads and online offers that deliver valuable discounts to consumers in the context of meaningful content. Many publishers are creating great content for consumers – and looking for ways to monetize it better. Deals are a powerful monetization program that local publishers can offer to benefit the bottom line.
Ich habe ebenfalls schon oft auf die Notwendigkeit hingewiesen, dass Lokale Medienhäuser sich als Technologie-Anbieter für den lokalen Einzelhandel positionieren müssen, um die langjährig aufgebauten Partnerschaften und Kontakte auch online kapitalisieren zu können:
Here is how it works: a publisher, instead of charging a strict 40% of a deal sold, could offer either a flat fee or cost per thousand impressions. This would include a full-page listing on the publication Website, an ad unit and e-mail outreach to the publisher’s subscribers. To add to the allure for merchants, the media company might take a smaller percentage (5-10%) for the deal sold. This way, the publisher is pricing impressions and branding differently from buyers and aligning the pricing model to generate value for the merchant.
Gerade aus den Kontakten, die einige Lokalblogs mit den Branchenbuchansätzen aufbauen, ließen sich spannende lokale Groupon-Modelle entwickeln, bei denen der Händler nicht für jedes eingestellte Angebot bluten muss. Die Chance liegt in der lokalen Community.
Weitere Artikel auf netzleser:
- Lokalzeitungen als Marktplatz für den Einzelhandel Steffen Konrath hat heute kurz einen spannenden Groupon-Klon aus den Staaten erwähnt. Ähnlich wie Banghaus.com in Deutschland, hat auch in den Staaten mit travidia.com ein Dienstleister die Initiative übernommen und einige Lokalzeitungen für Find n Safe...
- Hyperlocal oder auch nicht: Es geht um echte Nähe zum Leser und Anzeigenkunden Jim Brady hat die Washingtonpost.com erfolgreich ins Internet geführt und arbeitet heute für JournalRegister Company, einem Dienstleister um Lokalzeitungen den Weg ins Internet zu zeigen. Im Interview mit dem Hyperlocal-Newsmagazin StreetFight erklärt Brady seine Sicht...
- Die Online-Big-Player beackern den lokalen Markt Die realen lokalen Märkte werden in den nächsten Jahren die wohl am härtesten umkämpften sein. Die letzten Bastionen der Lokal- und Regionalzeitungen und die Gebiete der Wochen- und Anzeigenblätter, sind längst das Ziel der Großen...
- Coupons und Gutscheine als Chance für (Lokal)Zeitungen Ich habe vor einiger Zeit schon mal über Groupon Konzepte als Chance für Lokalzeitungen geschrieben. Jetzt habe ich gerade einen Beitrag bei www.niemanlab.org über den Aufschwung von Coupons/ Gutscheine im amerikanischen Markt gelesen. Gutscheine waren...
- Lokale StartUps: unterfinanziert und zukunftsfest Weil es toll zur momentanen Debatte zur Tragfähigkeit lokaljournalistischer StartUps passt: Auch in den USA werden Lokalblogs durchaus kontrovers diskutiert. Einen tollen Denkanstoß dazu hat das Streetfightmag heute gegeben: Financial sustainability is one of the...
{ 2002 Kommentare }
← Vorheriger Kommentar
Nächster Kommentar →
Nice post. I learn something new and challenging on blogs I stumbleupon every day.
It’s always useful to read through content from other authors and practice something from their web sites.
Every weekend i used to pay a visit this website, as i wish
for enjoyment, since this this web page conations truly nice funny
stuff too.
Yes! Finally something about notes.io.
Wow, this post is pleasant, my sister is analyzing these things, therefore I am going to tell
her.
Hi! This is kind of off topic but I need some advice from
an established blog. Is it very hard to set up your own blog?
I’m not very techincal but I can figure things out pretty quick.
I’m thinking about creating my own but I’m not sure where to begin. Do you have any points or suggestions?
Appreciate it
I’m curious to find out what blog system you’re working with?
I’m having some small security problems with my latest site and I’d like to find something
more safeguarded. Do you have any suggestions?
It’s very trouble-free to find out any topic on net as compared to books, as I found this
paragraph at this web page.
I was curious if you ever considered changing the
layout of your website? Its very well written; I love
what youve got to say. But maybe you could a little more in the way of content so people could
connect with it better. Youve got an awful lot of text for only having one or two pictures.
Maybe you could space it out better?
Great info. Lucky me I came across your blog by chance (stumbleupon).
I have bookmarked it for later!
Greetings! I know this is kinda off topic however , I’d figured I’d ask.
Would you be interested in trading links or maybe guest writing a blog article or vice-versa?
My blog covers a lot of the same subjects as yours and I feel we could greatly benefit from each
other. If you might be interested feel free to shoot me an e-mail.
I look forward to hearing from you! Fantastic blog by the way!
Pretty! This was an incredibly wonderful article. Many thanks for supplying this info.
It’s an remarkable paragraph in favor of all the web visitors; they will obtain benefit from
it I am sure.
Hello, of course this paragraph is truly good and I have learned lot of things from it about blogging.
thanks.
Hi! Would you mind if I share your blog with my facebook group?
There’s a lot of people that I think would really enjoy your content.
Please let me know. Many thanks
Appreciating the commitment you put into your website and
detailed information you present. It’s great to come across a blog every once in a while that isn’t the same old rehashed material.
Fantastic read! I’ve saved your site and I’m adding your RSS feeds to my Google account.
It’s perfect time to make a few plans for the longer term and it is time to be happy.
I’ve read this put up and if I may just I wish to suggest you some attention-grabbing issues or suggestions.
Perhaps you can write next articles referring to this article.
I want to read more issues about it!
Nice post. I used to be checking continuously this weblog and I am inspired!
I take care of such
Extremely helpful information specially the final section
info much. I was seeking this particular information for a long time.
Thank you and best of luck.
Hello there! This post couldn’t be written any better!
Reading this post reminds me of my good old room mate!
He always kept talking about this. I will forward
this page to him. Fairly certain he will have a good
read. Thanks for sharing!
Hello, for all time i used to check web site posts here
in the early hours in the dawn, since i like to gain knowledge of more and
more.
After checking out a handful of the articles on your
site, I really appreciate your technique of writing a blog.
I book-marked it to my bookmark webpage list and will be checking back soon. Please visit my web site too and let me know
how you feel.
What’s up all, here every person is sharing these kinds of know-how, thus it’s good to read this weblog, and I used to visit
this web site every day.
Ahaa, its good discussion concerning this piece
of writing at this place at this weblog, I have read all
that, so now me also commenting at this place.
We stumbled over here coming from a different web page and thought I might as well
check things out. I like what I see so i am just following
you. Look forward to looking into your web page
for a second time.
I’m now not sure where you’re getting your information, but good topic.
I must spend a while studying much more or working out more.
Thanks for fantastic info I used to be looking for this information for my mission.
Does your website have a contact page? I’m having a tough time locating it but, I’d like to send you an email.
I’ve got some ideas for your blog you might be
interested in hearing. Either way, great website
and I look forward to seeing it improve over time.
Excellent blog here! Also your website loads up very fast!
What host are you using? Can I get your affiliate link to your host?
I wish my site loaded up as fast as yours lol
I love it when folks come together and share thoughts.
Great blog, keep it up!
Hi there! Would you mind if I share your
blog with my facebook group? There’s a lot of people that I think would really
appreciate your content. Please let me know. Many thanks
We are a group of volunteers and starting a new scheme in our community.
Your website provided us with valuable information to work on. You’ve done a formidable job and
our whole community will be thankful to you.
You have made some good points there. I checked on the net for additional information about the issue and found most people will go along with your views on this web site.
Wow, amazing blog layout! How long have you been blogging for?
you made running a blog glance easy. The total look of your web site
is excellent, as well as the content material!
I used to be recommended this website by my cousin.
I’m no longer certain whether this post is written via him as nobody else recognize such specified about my difficulty.
You’re incredible! Thanks!
Remarkable! Its genuinely awesome post, I have got
much clear idea regarding from this paragraph.
Woah! I’m really enjoying the template/theme of this site.
It’s simple, yet effective. A lot of times it’s very difficult to get that “perfect balance” between superb
usability and appearance. I must say you’ve done
a superb job with this. In addition, the blog loads very fast
for me on Opera. Exceptional Blog!
What i do not realize is actually how you’re no longer really much more well-favored
than you may be now. You are very intelligent. You realize therefore significantly in the case of this topic, made me in my opinion consider
it from so many varied angles. Its like women and men aren’t
fascinated except it’s one thing to accomplish with Woman gaga!
Your own stuffs nice. At all times care for it up!
I absolutely love your site.. Excellent colors & theme. Did you develop this web site yourself?
Please reply back as I’m trying to create my very own site and want to know where
you got this from or what the theme is called. Cheers!
I used to be recommended this website via my cousin. I am not positive whether
this publish is written via him as no one else recognise such special approximately my trouble.
You are wonderful! Thanks!
Very nice article, just what I was looking for.
Howdy! I know this is kind of off topic but I was wondering which blog platform are you using for this site?
I’m getting fed up of Wordpress because I’ve had issues with hackers and I’m looking at options for another platform.
I would be awesome if you could point me in the direction of a good platform.
After looking at a number of the blog articles on your blog, I seriously like your technique
of writing a blog. I book-marked it to my bookmark webpage list
and will be checking back soon. Take a look at my website too and tell me what you think.
Hi! I realize this is kind of off-topic but I had to ask.
Does operating a well-established website such as yours take a massive amount work?
I’m brand new to operating a blog however I do write in my journal on a daily basis.
I’d like to start a blog so I will be able to share my experience and thoughts online.
Please let me know if you have any suggestions or tips for new aspiring bloggers.
Appreciate it!
Hey there! I just wanted to ask if you ever have any issues with hackers?
My last blog (wordpress) was hacked and I ended
up losing a few months of hard work due to no back up.
Do you have any solutions to prevent hackers?
Cool blog! Is your theme custom made or did you download it from somewhere?
A theme like yours with a few simple adjustements would really make my blog jump
out. Please let me know where you got your design. Bless you
Hi there, i read your blog occasionally and i own a similar one and i was just wondering if you get a lot of spam feedback?
If so how do you stop it, any plugin or anything you can suggest?
I get so much lately it’s driving me insane so any
assistance is very much appreciated.
I have read so many content about the blogger lovers except this piece of writing is truly a
fastidious post, keep it up.
Thanks for sharing your thoughts about hawkee.com.
Regards
Hello! This post could not be written any better!
Reading through this post reminds me of my old room mate!
He always kept talking about this. I will forward this write-up to him.
Pretty sure he will have a good read. Many thanks for sharing!
There is certainly a great deal to find out about this
subject. I really like all the points you have made.
Hello! I realize this is somewhat off-topic however I needed
to ask. Does operating a well-established website such
as yours take a massive amount work? I’m completely new to blogging but I do write
in my diary on a daily basis. I’d like to start a blog so I
can share my own experience and views online.
Please let me know if you have any suggestions or tips for brand
new aspiring blog owners. Thankyou!
I don’t know if it’s just me or if perhaps everybody else experiencing problems with your website.
It appears like some of the written text on your content
are running off the screen. Can somebody else please provide feedback and let me know if this is happening to them too?
This could be a problem with my web browser because I’ve
had this happen before. Cheers
← Vorheriger Kommentar
Nächster Kommentar →
{ 1 Trackback }