Die Jungfrau Zeitung ist als Vorreiter im lokalen (Online)Journalismus bekannt. Herausgeber Urs Gossweiler setzt zu 100% auf lokale Inhalte und hat das jetzt auch konsequent in einer sehr guten Werbekampagne umgesetzt:
Sich so klar lokal zu positionieren würde auch vielen anderen Angeboten gut stehen. Das ist vor allem deutlich sympathischer als die gewohnten Qualitätsjournalismus-Kampagnen.
Besser spät, als nie: Jungfrau als App
Außerdem hat die Jungfrau Zeitung vor kurzem ihre iPhone und iPad App vorgestellt. Etwas später als viele anderen, was Urs Gossweiler auch in einem lesenswerten (PR)Interview offen erklärt:
Wir waren lange Zeit der Meinung, dass Apps nur ein Zwischenschritt sind, dass die Entwicklung wieder zurückführt auf das World Wide Web. Aber es stellte sich heraus, dass Smartphone-Benützer nicht mit dem Webbrowser arbeiten, sondern fast ausschliesslich mit Apps. Dieses erste Zögern ist der Grund dafür, dass wir nun nicht wie bei früheren medialen Entwicklungen zu den Ersten gehören.
Im Vergleich zu nationalen Medien kommt die App tatsächlich etwas spät. Im lokalen Bereich, sind aber bisher noch die allerwenigsten mit Apps auf diesem Niveau ausgestattet. Eine Ausnahme ist LokalNews aus Passau, die ebenfalls eine gute App anbieten.
Weitere Artikel auf netzleser:
- eBay-Gründer Omidyar startet lokale Online-Nachrichtenseite eBay-Gründer Pierre Omidyar hat angekündigt, im zweiten Quartal 2010 eine lokale Newsseite für Hawaii zu starten (übrigens sein Wohnort). Wie genau die Seite heißen soll, steht allerdings noch nicht fest. Registriert ist bisher lediglich die Seite...
- Google startet, was Zeitungen verpennt haben: die lokale News-Informations-Shopping-Community Google geht in den Staaten den Schritt, den Verlage und Lokalzeitungen in Deutschland verschlafen: Lokalzeitungen Google als Marktplatz für den Einzelhandel. Ähnlich wie mit dem Projekt Online Motor Deutschland, startet Google USA momentan damit lokalen...
- WESTDEAL: Groupon hyped das lokale Netz Seit am Montag raus war, dass DERWESTEN mit einem eigenen Groupon an den Start geht, herrscht gewisse Aufregung in der Startup-Szene: Ein klassischer Verlag steigt an einem sehr frühen Punkt in ein noch relativ junges...
- Google Offers startet mit lokalen Angeboten und wildert im Revier der Lokalzeitung Jetzt findet auch google den Weg zu lokalen Angeboten. Noch ist recht wenig über den genauen Ablauf der Angebote bekannt aber das kann ein großes Ding werden. Und eine echte Gefahr für das Anzeigengeschäft in...
- Lokale StartUps: unterfinanziert und zukunftsfest Weil es toll zur momentanen Debatte zur Tragfähigkeit lokaljournalistischer StartUps passt: Auch in den USA werden Lokalblogs durchaus kontrovers diskutiert. Einen tollen Denkanstoß dazu hat das Streetfightmag heute gegeben: Financial sustainability is one of the...
{ 1660 Kommentare }
← Vorheriger Kommentar
Nächster Kommentar →
You’re so cool! I do not suppose I have read anything
like this before. So good to find another person with original thoughts on this subject matter.
Seriously.. many thanks for starting this up. This site is one thing that’s needed
on the internet, someone with a bit of originality!
Can you tell us more about this? I’d want to find out some additional information.
I’m not sure where you’re getting your info, but great topic.
I needs to spend some time learning much more or understanding more.
Thanks for fantastic info I was looking for this info
for my mission.
Hi there everyone, it’s my first visit at this website, and article
is actually fruitful designed for me, keep up posting these articles.
Howdy I am so delighted I found your webpage, I really found you by accident,
while I was searching on Google for something else, Regardless I am here now and would just
like to say thanks for a marvelous post and a all round entertaining
blog (I also love the theme/design), I don’t have time to
read through it all at the moment but I have bookmarked it and also
added your RSS feeds, so when I have time I will be back to
read much more, Please do keep up the great jo.
Hey There. I discovered your weblog using msn. This is an extremely well written article.
I will be sure to bookmark it and come back to read more of your useful info.
Thanks for the post. I’ll certainly comeback.
Spot on with this write-up, I really believe that this amazing site needs much
more attention. I’ll probably be back again to read through more, thanks for the info!
Hello, i think that i saw you visited my blog thus i came to “return the favorâ€.I’m attempting to find things to enhance my site!I suppose its ok to use some of your ideas!!
I have to thank you for the efforts you’ve put in writing this website.
I am hoping to see the same high-grade blog posts from you in the future as well.
In fact, your creative writing abilities has motivated me to get my own site now
I read this article fully regarding the comparison of newest and earlier technologies, it’s amazing article.
Greetings! I’ve been following your website for some time now and finally got the bravery
to go ahead and give you a shout out from Austin Tx! Just wanted to tell you keep up the excellent
job!
of course like your web site but you have to take a look at the
spelling on quite a few of your posts. Many of them are rife with spelling issues and I to find it very
bothersome to tell the truth on the other hand I will
definitely come back again.
I am not sure where you’re getting your information,
but good topic. I needs to spend some time learning much more or understanding more.
Thanks for fantastic information I was looking for this info for my mission.
These are actually wonderful ideas in regarding blogging.
You have touched some fastidious things here. Any way keep up wrinting.
Simply wish to say your article is as amazing. The clarity in your post is simply nice and i could assume you’re an expert
on this subject. Well with your permission allow me
to grab your RSS feed to keep up to date with forthcoming post.
Thanks a million and please keep up the enjoyable work.
If some one wants to be updated with most up-to-date technologies therefore he must
be pay a visit this site and be up to date all the time.
I visited many web sites except the audio quality for audio songs existing
at this website is really marvelous.
Good day! Would you mind if I share your blog with my myspace group?
There’s a lot of people that I think would really appreciate your content.
Please let me know. Thanks
Amazing things here. I’m very satisfied to see your post.
Thank you so much and I am taking a look forward to contact you.
Will you please drop me a e-mail?
Greetings from California! I’m bored to death at work so I decided to browse your blog on my iphone during lunch break.
I love the info you provide here and can’t wait to take a look
when I get home. I’m surprised at how quick your blog loaded on my
phone .. I’m not even using WIFI, just 3G .. Anyways,
fantastic site!
These are really wonderful ideas in on the topic of blogging.
You have touched some fastidious factors here. Any way keep
up wrinting.
I’m really impressed with your writing skills and
also with the layout on your weblog. Is this a paid theme or did you modify it yourself?
Anyway keep up the nice quality writing, it is rare to see a great blog like this one
today.
Very good blog post. I certainly appreciate this website.
Continue the good work!
Having read this I believed it was really informative.
I appreciate you finding the time and effort to
put this short article together. I once again find myself personally spending a significant amount of time both reading and posting comments.
But so what, it was still worth it!
Do you mind if I quote a few of your articles as long as I provide credit and sources back to your
website? My website is in the exact same area of interest as yours and my visitors would definitely benefit from a lot
of the information you provide here. Please let me know if this
alright with you. Thanks!
It’s really very difficult in this active life to
listen news on TV, therefore I only use the web for that reason, and obtain the most up-to-date information.
Hi there colleagues, nice post and pleasant urging commented
at this place, I am in fact enjoying by these.
You’re so awesome! I don’t think I’ve truly read something like that before.
So great to discover another person with a few original thoughts on this subject.
Really.. many thanks for starting this up.
This web site is something that is needed on the web, someone with a bit of originality!
That is really attention-grabbing, You’re an overly skilled blogger.
I have joined your feed and sit up for in search of extra of your magnificent post.
Also, I’ve shared your site in my social networks
I pay a visit daily some blogs and sites to read content, but this website provides quality based writing.
Great website you have here but I was wondering if you knew of any user discussion forums that cover the same topics discussed in this article?
I’d really love to be a part of online community where I can get feedback
from other knowledgeable people that share the same interest.
If you have any suggestions, please let me know.
Thanks!
Howdy! Do you know if they make any plugins to help with SEO?
I’m trying to get my blog to rank for some targeted keywords but I’m not seeing very
good gains. If you know of any please share. Many thanks!
I visited various blogs except the audio quality for audio songs present at this web site is in fact excellent.
I truly love your website.. Great colors & theme. Did you develop this website yourself?
Please reply back as I’m wanting to create my own personal website and would like to learn where you got this from or what the theme is called.
Thanks!
Good way of explaining, and pleasant post to get data regarding my presentation subject matter, which i am going to
present in college.
Howdy just wanted to give you a quick heads up.
The words in your post seem to be running off the screen in Ie.
I’m not sure if this is a format issue or something to do with web browser compatibility but I figured I’d post to let
you know. The design look great though! Hope you get the problem solved soon. Cheers
Nice post. I was checking constantly this blog and I am impressed!
Very useful information particularly the last part :
) I care for such information a lot. I was looking for this certain info for a
long time. Thank you and best of luck.
My brother suggested I might like this blog.
He was entirely right. This post truly made my day.
You can not imagine just how much time I
had spent for this information! Thanks!
I like the helpful info you provide to your articles. I’ll
bookmark your blog and check again here regularly. I am
fairly sure I’ll be informed many new stuff right right here!
Good luck for the next!
Hello to all, it’s really a good for me to visit this web page,
it consists of priceless Information.
You can certainly see your expertise in the work you write.
The sector hopes for more passionate writers like you who
aren’t afraid to mention how they believe. At all times
go after your heart.
I visited various websites except the audio quality for audio songs
present at this site is genuinely excellent.
Oh my goodness! Awesome article dude! Thanks, However I am encountering difficulties with your RSS.
I don’t understand the reason why I am unable to subscribe to it.
Is there anybody getting identical RSS issues? Anybody who
knows the solution can you kindly respond?
Thanx!!
Hi I am so grateful I found your blog page, I really found you by
accident, while I was browsing on Aol for something else, Anyways I am here now and would just like to say cheers for a fantastic
post and a all round exciting blog (I also love the theme/design), I don’t have
time to go through it all at the moment but I have saved it and
also included your RSS feeds, so when I have time I will be back to read more,
Please do keep up the awesome jo.
These are really fantastic ideas in about blogging. You have touched
some fastidious things here. Any way keep up wrinting.
Terrific post however I was wondering if you could write a litte more on this topic?
I’d be very grateful if you could elaborate a little bit further.
Thank you!
Have you ever considered writing an ebook or guest authoring on other sites?
I have a blog based upon on the same ideas you discuss and would
really like to have you share some stories/information. I know
my audience would appreciate your work. If you are
even remotely interested, feel free to shoot me an e-mail.
An outstanding share! I’ve just forwarded this onto a co-worker who had been doing a little
research on this. And he in fact bought me dinner because I found it for him…
lol. So let me reword this…. Thanks for the meal!! But yeah, thanx for spending the time to talk about this topic here on your web
page.
Heya just wanted to give you a quick heads up and let you know a few of the images aren’t loading
correctly. I’m not sure why but I think its a linking issue.
I’ve tried it in two different browsers and both show the same outcome.
It’s remarkable designed for me to have a web page, which is beneficial designed for my know-how.
thanks admin
← Vorheriger Kommentar
Nächster Kommentar →