EPD-Medien hat mich vor einiger Zeit zum Thema Groupon für Verlage befragt. Meine Meinung sehe ich in dem Artikel ganz gut wiedergegeben (auch wenn ich die Abwanderung des Anzeigenmarktes nicht nur mit Groupon begründen würde).
Kritiker: Couponing ist ein gefährliches Spiel
Der Journalist und E-Commerce-Berater Steffen Greschner hält diese Sichtweise für gefährlich. “Der Anzeigenmarkt wird für die Verlage vielleicht noch fünf bis zehn Jahre funktionieren”, sagt er. Genau wie die Kleinanzeigen für Autos und Immobilien werde mit der Zeit der Anzeigenmarkt ins Netz abwandern. Gerade in den Branchen Gastronomie und Wellness würden dann viele Händler nicht mehr auf die Zeitungen zugehen.
Die Deutsche Verlagsszene tue sich mit Vermarktungschancen im Internet nach wie vor schwer. Dabei böten Verlagshäuser alles, was Groupon sich derzeit mit sehr viel Geld aufbaue, sagt Greschner. “Wer hat in jeder Stadt die besten Kontakte zu Händlern? Seit hundert Jahren die Zeitung.” Um dieses Potenzial entsprechend zu vermarkten, müssten die Verlage in eigene Portale mit ihrem eigenen Personal investieren, anstatt die Webseiten extern entwickeln zu lassen. “Ansonsten bekommt das schnell einen Stiefkindcharakter.”
Gefährlich halte ich die Meinung des im Artikel über mir genannten Herr übrigens wirklich, der da sagt: “Den (gedruckten) regionalen Anzeigenmarkt könnten Gutscheinportale auf lange Sicht nicht ersetzen, glaubt Herzberg. “Sie sind aber eine attraktive Ergänzung.”
Den kompletten Artikel findet man hier.
Weitere Artikel auf netzleser:
- Der Netzleser meldet sich zurück Jetzt war fast ein Jahr Ruhe auf dem Netzleser. Das hatte zwei Gründe: erstens hat mir einfach die Zeit gefehlt. Die Tegernseerstimme hat doch ganz schön an den Ressourcen gesaugt und ich bin auch längere...
- WESTDEAL: Groupon hyped das lokale Netz Seit am Montag raus war, dass DERWESTEN mit einem eigenen Groupon an den Start geht, herrscht gewisse Aufregung in der Startup-Szene: Ein klassischer Verlag steigt an einem sehr frühen Punkt in ein noch relativ junges...
- Verlage im Groupon-Fieber: NeckarAlbDeal.de und RheinMainDeal.de in den Startlöchern Langsam aber sicher sehen die deutschen Zeitungsverlage die Chance, die im Groupon-Modell steckt. Seit dem der WestDeal vor ziemlich genau einem Jahr gelauncht wurde, springt auch der Rest auf. Ganz aktuell stehen zwei Groupon-Klone aus...
- Welt Online Energieauktion: gut umgesetztes Gruppenkauf- bzw. Groupon-Konzept Auf Welt Online läuft seit letzten Freitag, 08. April 2011, zum zweiten Mal eine Energieauktion. Das Prinzip dahinter ist vergleichbar mit einem Groupon-Konzept mit mehr Laufzeit. Welt Online sucht bei der Aktion Leser, die ihren...
- Ein arrogantes Arschloch will keiner zum Freund [Arroganz]: Meint man mit „Selbstüberschätzung“ eine Überbewertung eigenen Könnens, so zielen Hochmut und Arroganz auf soziale Distanz. In Haltung und Umgangsform werden sie durch Anstand und Höflichkeit gezügelt. Den Hochmut begünstigende Ursachen sind Eitelkeit und Narzissmus. [Arschloch]: Meistens werden damit Menschen...
{ 4700 Kommentare }
← Vorheriger Kommentar
Nächster Kommentar →
Hey there! This is kind of off topic but I need some advice from an established
blog. Is it very difficult to set up your own blog? I’m not very techincal but I can figure things out pretty fast.
I’m thinking about setting up my own but I’m not sure where
to begin. Do you have any points or suggestions?
Cheers
The process of cutting the replace Car keys key is
influenced by several aspects. While professionals
can speedily and precisely cut keys without any hassle however, the technicalities could be frustrating.
seo packages Pricing is one of the most effective ways to market your company.
It’s an efficient method to put your website visible to people searching for your
services and products.
The drama series centers on the couple who are married, Sara and Fawad.
They are played by Sami Khan (left) and Hira Maani (right).
They are a loving couple, with Fawad being a caring husband and
Sara as the ideal daughter-in law and wife.
Look at my web page … Mein Hari Piya
Premium hemp flowers are becoming more popular with consumers
every day. It is a very sought-after selection in a variety of states.
The buds are dense and bright purple and green hues.
The aroma is relaxing and pleasant.
My website – cbd flower for sale
It’s important to find out what a seo Pricing Uk agency
charges per keyword or per campaign. The more intense the
campaign, the greater the cost. The more restrained,
the lower the cost.
For a different method of solving condensation problems can arise, holes can be drilled in the sheets of
glass so condensation doesn’t build in. This alternative method was employed by companies in Canada during the’90′s.
Stop by my web page :: Windows With Double Glazing – Marketing And Advertising Look Into Them – Profile – WilfMovies.com Forum
2) Including windows that open – Even if you pay more, in my head this is the route to
try for quite of great. First and foremost there is the issue Making An Entrance – Doors Of Distinction – Profile – Welcome to the WebPlace forum personal safety.
Use only insulated pliers to do the work, and maintain all proper equipment
obtainable. This is not a job where will be able to substitute one item a lot more.
Look into my web blog electrician near me (Jessica)
Don’t guarantee top ranks – A big no-no. Many SEO consultants guarantee consumers top rankings in motors like google only to later realise that task is not that simple and might not be achievable for competitive important.
Review my homepage: Uk search Engine Optimization
It’s a great and enjoyable experiment to grow your own cannabis plants by
using seeds. The purchase of cannabis Female seeds on the internet can be expensive and so making your own can reduce your expenses.
Here are a few tips to help you get started.
You Decrease Bills public profile – almacrompto – classifiedsuae.com Because this
type of window insulates your home, it follows that you’ll have a naturally
expect spend less heating your house.
You could consider complementing the architecture of
property by choosing a corresponding door.
Moldings and raised panels could look appealing in situation of a normal house.
Visit my web-site Apava.de Public Flash Player V1.5
It’s time for window replacement near me if your window repairs near
me, 50.Cholteth.Com, repair in your area doesn’t work.
Windows are a significant investment in your home, so it’s
crucial to find a company that offers an assurance.
Wow, awesome weblog layout! How To Mens Dolls The Marine Way lengthy have you ever
been running a blog for? you made running a blog glance easy.
The total look of your website is wonderful, let alone the content material!
To higher the gap the less the conductivity of thermal energy, this gap is filled with inert or noble gases such as Argon, Krypton and
Xenon.
Have a look at my web-site; Double Glazing Repairs
The van security deadlocks could be an excellent method to enhance the security of your mobile Van locksmith near me.
Unlike standard locks, they don’t have a spring mechanism and are not able to be opened by force.
Your vehicle will be unlocked with the use of a key.
Maybe it was actually true back. Nowadays, the Add URL choices are a total waste of money.
Feel free to visit my web-site phpinfo()
Anyway, this good friend happened for you to become in kitchen area one morning and noticed my
buy coffee uk (Landon) maker
chugging along slowly, trying desperately to produce my tea.
Directory content articles are a main factor. Some may charge an amount for inclusion whilst others may as opposed to.
My web site; seo search engine Optimization
I was curious if you ever thought of changing the layout of your
site? Its very well written; I love what youve got to say.
But maybe you could a little more in the way of content so people could connect with it better.
Youve got an awful lot of text for only having 1 or two images.
Maybe you could space it out better?
Here is my page … http://188.166.223.23
If your Double glazed window repairs near me lock has been damaged, you might
not be able to open it any longer. To fix it, you need to remove
the entire lock system, remove the broken parts then replace them with new ones.
Hello there! This is my first visit to your blog!
We are a group of volunteers and starting a new initiative in a community in the same niche.
Your blog provided us valuable information to work on. You have done a outstanding job!
Here is my web blog – Tpe male doll
Wow! After all I got a website from where I can in fact take helpful facts regarding my study and knowledge.
Also visit my blog post – window repair Near me
(ilgarbuglione.altervista.org)
When you are choosing the best cbd Infused drinks near me usa sparkling water, you need to be aware of the cost.
They can cost over $6.66 per bottle. This is a significant amount for a health drink.
Through online gambling forums and guides, you can learn everything there will be
know about various adventure titles. Learn the gambling rules for craps, poker, roulette,
slots, keno, baccarat, blackjack, slots while.
Here is my web-site: slot Online pulsa
The primary ingredients in lipsticks are made
up of wax, oil and pigments. The ingredients that add color
to the product are eosin, which is a red-blue
dye.
my web site: lipstick Sale, riyyi.Tmccsgytp.xpqgimn.qypvthu.loqu.forum.mythem.es,
Hi terrific blog! Does running a blog like this take a lot of
work? I’ve no knowledge of coding however I was hoping to start my own blog in the near future.
Anyway, if you have any ideas or techniques for new blog owners please share.
I understand this is off subject but I just had to ask. Many thanks!
Review my web blog – http://139.59.227.24
You need to take part in a contest for one of the
highest quality sites on the net. I most certainly will highly recommend this website!
When someone writes an paragraph he/she maintains the idea of a user
in his/her brain that how a user can understand it.
Therefore that’s why this article is great.
Thanks!
Feel free to visit my site: http://144.126.242.153
Very nice post. I just stumbled upon your weblog and wished to say that I have really enjoyed surfing around your blog posts.
After all I’ll be subscribing to your rss feed and I hope
you write again soon!
I loved as much as you will receive carried out right here.
The sketch is tasteful, your authored material stylish.
nonetheless, you command get got an shakiness over that you wish be
delivering the following. unwell unquestionably come more formerly again since exactly the same nearly a lot often inside case you shield this hike.
another lady innocent
fag husband licks my ass cleans
They call me daddy and i love it gay
Sex at the park
japanese femdom nipple
Girl gets blackmailed tube8
Sex with wife sister
Wc russian piss xhamster
amateurallure
femdomdomination
Everyone loves what you guys are up too. This type of clever
work and coverage! Keep up the excellent works guys I’ve you guys
to our blogroll.
angreji angreji bf hd spy cam xxx videos more on https://cutt.ly/sPjJiDA sunny lion sxe snapchat porn 18 www xxx page free porn hidden cam click https://cutt.ly/xPdixqo
swathi naidu sex tube tumblr gay chub beauty anal tumblr jenni lee johnny click
https://cutt.ly/cPkcps4
My web site; tamil actress roja nude video
Hey this is kinda of off topic but I was wondering if blogs use WYSIWYG editors or if you have to manually code with HTML.
I’m starting a blog soon but have no coding skills so I wanted to get advice from someone with
experience. Any help would be enormously appreciated!
Greetings! Very useful advice within this article! It is the little changes which will make the most significant changes.
Thanks for sharing!
Wow! Finally I got a webpage from where I be capable of in fact get
valuable facts concerning my study and knowledge.
This post gives clear idea for the new viewers of blogging, that
actually how to do blogging.
Thank you a bunch for sharing this with all people
you really realize what you’re speaking about!
Bookmarked. Kindly also talk over with my web site =).
We will have a hyperlink alternate agreement among us
Hello, Neat post. There is a problem together with your site in web explorer, may check
this? IE still is the marketplace leader and a big part
of other folks will miss your excellent writing due to this problem.
Wonderful, what a web site it is! This web site gives valuable
information to us, keep it up.
xxxsixusa savita bf video more on https://cutt.ly/PPhEZbr hot mom home porn red tube
hot boobs more on https://cutt.ly/7Pjxkum
curvy teen homemade big blak dik sunny leone sexy movie
sunny leone sexy brazilian face sitting porn see https://cutt.ly/0PgDFjE
My blog post; youjiiz milf
I have to thank you for the efforts yyou have
put in writing thgis site. I really hope to
view the same high-grade blopg posts by you in the future aas well.
In truth, your creative writing abiliies has encouraged me to get my very own site noow
Feel free too shrf to myy homepage :: reallifecam, real life cam, reallife cam, reallifecam, voyeur-house
Excellent web site you’ve got here.. It’s hard to find quality writing like yours these days.
I truly appreciate individuals like you! Take care!!
There is certainly a great deal to find out about this topic.
I really like all of the points you have made.
I like what you guys tend to be up too. This kind of clever work and reporting!
Keep up the fantastic works guys I’ve included you guys to my
blogroll.
My spouse and I stumbled over here different web address
and thought I should check things out. I like what
I see so i am just following you. Look forward
to going over your web page yet again.
Hello There. I found your blog using msn. This is an extremely
well written article. I’ll make sure to bookmark
it and return to read more of your useful info. Thanks for the post.
I’ll certainly return.
Superb blog! Do you have any helpful hints for aspiring writers?
I’m hoping to start my own blog soon but I’m a little lost
on everything. Would you suggest starting with a free platform like Wordpress or go for a
paid option? There are so many options out there that
I’m completely overwhelmed .. Any ideas? Many
thanks!
← Vorheriger Kommentar
Nächster Kommentar →
{ 3 Trackbacks }