EPD-Medien hat mich vor einiger Zeit zum Thema Groupon für Verlage befragt. Meine Meinung sehe ich in dem Artikel ganz gut wiedergegeben (auch wenn ich die Abwanderung des Anzeigenmarktes nicht nur mit Groupon begründen würde).
Kritiker: Couponing ist ein gefährliches Spiel
Der Journalist und E-Commerce-Berater Steffen Greschner hält diese Sichtweise für gefährlich. “Der Anzeigenmarkt wird für die Verlage vielleicht noch fünf bis zehn Jahre funktionieren”, sagt er. Genau wie die Kleinanzeigen für Autos und Immobilien werde mit der Zeit der Anzeigenmarkt ins Netz abwandern. Gerade in den Branchen Gastronomie und Wellness würden dann viele Händler nicht mehr auf die Zeitungen zugehen.
Die Deutsche Verlagsszene tue sich mit Vermarktungschancen im Internet nach wie vor schwer. Dabei böten Verlagshäuser alles, was Groupon sich derzeit mit sehr viel Geld aufbaue, sagt Greschner. “Wer hat in jeder Stadt die besten Kontakte zu Händlern? Seit hundert Jahren die Zeitung.” Um dieses Potenzial entsprechend zu vermarkten, müssten die Verlage in eigene Portale mit ihrem eigenen Personal investieren, anstatt die Webseiten extern entwickeln zu lassen. “Ansonsten bekommt das schnell einen Stiefkindcharakter.”
Gefährlich halte ich die Meinung des im Artikel über mir genannten Herr übrigens wirklich, der da sagt: “Den (gedruckten) regionalen Anzeigenmarkt könnten Gutscheinportale auf lange Sicht nicht ersetzen, glaubt Herzberg. “Sie sind aber eine attraktive Ergänzung.”
Den kompletten Artikel findet man hier.
Weitere Artikel auf netzleser:
- Der Netzleser meldet sich zurück Jetzt war fast ein Jahr Ruhe auf dem Netzleser. Das hatte zwei Gründe: erstens hat mir einfach die Zeit gefehlt. Die Tegernseerstimme hat doch ganz schön an den Ressourcen gesaugt und ich bin auch längere...
- WESTDEAL: Groupon hyped das lokale Netz Seit am Montag raus war, dass DERWESTEN mit einem eigenen Groupon an den Start geht, herrscht gewisse Aufregung in der Startup-Szene: Ein klassischer Verlag steigt an einem sehr frühen Punkt in ein noch relativ junges...
- Verlage im Groupon-Fieber: NeckarAlbDeal.de und RheinMainDeal.de in den Startlöchern Langsam aber sicher sehen die deutschen Zeitungsverlage die Chance, die im Groupon-Modell steckt. Seit dem der WestDeal vor ziemlich genau einem Jahr gelauncht wurde, springt auch der Rest auf. Ganz aktuell stehen zwei Groupon-Klone aus...
- Welt Online Energieauktion: gut umgesetztes Gruppenkauf- bzw. Groupon-Konzept Auf Welt Online läuft seit letzten Freitag, 08. April 2011, zum zweiten Mal eine Energieauktion. Das Prinzip dahinter ist vergleichbar mit einem Groupon-Konzept mit mehr Laufzeit. Welt Online sucht bei der Aktion Leser, die ihren...
- Ein arrogantes Arschloch will keiner zum Freund [Arroganz]: Meint man mit „Selbstüberschätzung“ eine Überbewertung eigenen Könnens, so zielen Hochmut und Arroganz auf soziale Distanz. In Haltung und Umgangsform werden sie durch Anstand und Höflichkeit gezügelt. Den Hochmut begünstigende Ursachen sind Eitelkeit und Narzissmus. [Arschloch]: Meistens werden damit Menschen...
{ 4700 Kommentare }
← Vorheriger Kommentar
Nächster Kommentar →
Sheringham Park is the premises around things to do in sheringham when it's raining
Hall.
If you’re searching for low-cost cannabis seeds online, there are several things you need to know.
A pack of cannabis Female Seeds
could cost you a significant amount.
There are numerous online uk seed banks (http://Www.shop4fragrances.com) stores that
can help you start your garden. The RHS
website is a good source, but in the event that you are unable to go to their events, you
can look through their seed catalog online.
Will the scale of the mattress affect your relaxing?
How or who you fall asleep with one more a big factor.
Twins and nectar double mattress uk beds
are okay for single sleepers. You might need a queen if you tend to sprawl.
The first agency that deals with European sexual sex Dolls where to buy is located in Barcelona, Spain. The agency has
four fully functioning synthetic girls and claims customers can’t distinguish
between a real woman or an sexy doll.
You must find a trustworthy emergency local electrician near stevenage who
is reliable and trustworthy located in Stevenage, Hertfordshire if you require assistance in an emergency.
If you have a faulty ECU it is recommended to visit a
specialist for repairs. A malfunctioning Ecu Key could stop the engine from running, but if
it doesn’t start, it may be a sign that the problem lies somewhere else.
What to do in sheringham norfolk Park is the premises around
Sheringham Hall.
The internal engine components are addicted to oil to assist functioning.
Look at the level and color among the oil. Twist the oil filler cap off and look on within.
Feel free to visit my blog post Replacement double glazed door panels
If you want to crack reCaptchas at the fastest speed and the
highest accuracy, the XEvil 5.0 is the right tool for
you. With over 12000 subtypes for captchas, the XEvil 5.0 gives you an edge over the
rest of the competitors.
The IPv6 Proxy is the most convenient way to hide your IP
address and make your online communication anonymous.
It’s a great option for online promotion of services and products.
Also visit my webpage weiterleitungshinweis
But when $99.00 is probably too much, you may opt to rent
your dress. Inexpensive pretty prom gowns could also be had for
a few days and next back they travel to the leasing contractor.
Here is my web page …
Size important things. If you’re single, perhaps couple, or have very clean children, you might be better off selecting a 9kg washing machine sale
machine with a compact capacity, say around 6kg.
A purchase of an sexdoll Asian doll is a thrilling experience for children. The miniature dolls are made with authentic clothes and features and
can be created to look similar to their real-life counterparts.
Hello! I know this is somewhat off topic but I was wondering which blog
platform are you using for this site? I’m
getting fed up of Wordpress because I’ve had issues with hackers and I’m looking at
options for another platform. I would be great if you
could point me in the direction of a good platform.
If you live in Stevenage You must locate
the top emergency Electricians Stevenage close to you.
These experts are friendly and knowledgeable. They will be at your home promptly and solve any electrical problems.
An Asian Realistic Sex Doll is an authentic doll that has characteristics that
resemble the real thing. These dolls are beautiful and very real.
Edie is one of the most sought-after asian realdoll,
images.google.Im,
Realistic Sex Doll.
IPv6 dedicated Private Proxy
is the best option for privacy-conscious internet users.
The IPv6 protocol offers an extremely high level of security to your personal information.
You’ve made some decent points there. I checked
on the net for more info about the issue and found most people
will go along with your views on this website.
Here is my website: http://167.99.31.97
Every weekend i used to visit this website, for the reason that i want enjoyment,
for the reason that this this web site conations genuinely nice funny data too.
Check out my blog post: socionics
Spin speeds have increased over the years, making washes faster and in order to more powerful best 9 Kg washing machines.
The speeds derived from revolutions every minute (rpm) and generally start around
800rpm going all during up to 1600rpm.
There are many various Ecu Trsting repair options you
can make to your vehicle. The most frequent repair is to
replace the ECM.
asian real doll – https://www.criticaldesigns.net, sex dolls are great for satisfying your sexual desires.
They’re articulated and flexible, making them the perfect companion for anal gaing, stroking and a variety of other actions.
You can even create your own Asian-sex doll!
The ECU-TEST tool is a software program created by the Dresden-based company TraceTronic GmbH for the purpose
of embedded system testing. It is able to simulate real-world
conditions and simulate the performance of electronic components.
Also visit my website; phpinfo()
I’m not sure where you are getting your information, but good topic.
I needs to spend some time learning much more or understanding more.
Thanks for fantastic information I was looking for this information for my mission.
Also visit my web page best sexdoll – Otis,
It could be necessary to have your car’s ecu repaired when it’s suffered an engine
failure. Vauxhall ecu Replacement problems can lead to lower fuel economy problems with oil levels, or even the failure of the emission filter.
A skilled mind traumatic brain injury attorney in Orange County attorney might be able to help.
Sheringham Park is the premises around Sheringham Hall.
Here is my page: Bookmarks
A seasoned brain injury attorney might have the ability to help.
Also visit my blog :: item430799686
things to do in sheringham Park is the premises around Sheringham
Hall.
I am truly delighted to glance at this blog posts which contains lots of helpful data, thanks for providing these kinds of information. 所在地： 〒386-0027 長野県上田市常磐城５丁目７−１７ 上田骨盤整骨院 整体院 電話： 0120-907-416
The brain injury legal representatives at DE CARO & KAPLEN,
LLP.
my site – Bookmarks
what to do in sheringham norfolk
Park is the grounds around Sheringham Hall.
Sheringham Park is the premises around things to do in sheringham when it's raining Hall.
A skilled brain injury lawyer near me injury lawyer may have the
ability to help.
An experienced mind Orange traumatic brain injury lawyer in Orange County attorney may have the ability to
aid.
bookmarked!!, I really like your site!
things to do in sheringham when it's raining Park is the grounds around Sheringham Hall.
Sheringham Park is the grounds around Sheringham Hall.
my web blog – Item430818569
We will teach you how to earn from $1 to $1000 per day and
more. If you want to know how, come on in.https://go.bestforexrobots.uno/gsTQV8
Hi every one, here every person is sharing such experience, so it’s nice to read this
blog, and I used to go to see this webpage all the time.
Sheringham Park is the premises around Sheringham Hall.
My web blog item430837357
things to do in sheringham with a dog Park is the premises around Sheringham Hall.
The mind injury attorneys at DE CARO & KAPLEN,
LLP.
my web page :: item430797089
My brother suggested I would possibly like this web site.
He was totally right. This publish actually made my day.
You can not imagine simply how so much time I had spent for this information! Thank you!
Sheringham Park is the grounds around things to do in sheringham with a dog Hall.
what to do in sheringham norfolk Park is the grounds around Sheringham Hall.
Sheringham Park is the grounds around things to do in upper sheringham Hall.
Sheringham Park is the premises around things to do in upper sheringham Hall.
Sheringham Park is the grounds around what to do in sheringham norfolk Hall.
← Vorheriger Kommentar
Nächster Kommentar →
{ 3 Trackbacks }