EPD-Medien hat mich vor einiger Zeit zum Thema Groupon für Verlage befragt. Meine Meinung sehe ich in dem Artikel ganz gut wiedergegeben (auch wenn ich die Abwanderung des Anzeigenmarktes nicht nur mit Groupon begründen würde).
Kritiker: Couponing ist ein gefährliches Spiel
Der Journalist und E-Commerce-Berater Steffen Greschner hält diese Sichtweise für gefährlich. “Der Anzeigenmarkt wird für die Verlage vielleicht noch fünf bis zehn Jahre funktionieren”, sagt er. Genau wie die Kleinanzeigen für Autos und Immobilien werde mit der Zeit der Anzeigenmarkt ins Netz abwandern. Gerade in den Branchen Gastronomie und Wellness würden dann viele Händler nicht mehr auf die Zeitungen zugehen.
Die Deutsche Verlagsszene tue sich mit Vermarktungschancen im Internet nach wie vor schwer. Dabei böten Verlagshäuser alles, was Groupon sich derzeit mit sehr viel Geld aufbaue, sagt Greschner. “Wer hat in jeder Stadt die besten Kontakte zu Händlern? Seit hundert Jahren die Zeitung.” Um dieses Potenzial entsprechend zu vermarkten, müssten die Verlage in eigene Portale mit ihrem eigenen Personal investieren, anstatt die Webseiten extern entwickeln zu lassen. “Ansonsten bekommt das schnell einen Stiefkindcharakter.”
Gefährlich halte ich die Meinung des im Artikel über mir genannten Herr übrigens wirklich, der da sagt: “Den (gedruckten) regionalen Anzeigenmarkt könnten Gutscheinportale auf lange Sicht nicht ersetzen, glaubt Herzberg. “Sie sind aber eine attraktive Ergänzung.”
Den kompletten Artikel findet man hier.
Weitere Artikel auf netzleser:
- Der Netzleser meldet sich zurück Jetzt war fast ein Jahr Ruhe auf dem Netzleser. Das hatte zwei Gründe: erstens hat mir einfach die Zeit gefehlt. Die Tegernseerstimme hat doch ganz schön an den Ressourcen gesaugt und ich bin auch längere...
- WESTDEAL: Groupon hyped das lokale Netz Seit am Montag raus war, dass DERWESTEN mit einem eigenen Groupon an den Start geht, herrscht gewisse Aufregung in der Startup-Szene: Ein klassischer Verlag steigt an einem sehr frühen Punkt in ein noch relativ junges...
- Verlage im Groupon-Fieber: NeckarAlbDeal.de und RheinMainDeal.de in den Startlöchern Langsam aber sicher sehen die deutschen Zeitungsverlage die Chance, die im Groupon-Modell steckt. Seit dem der WestDeal vor ziemlich genau einem Jahr gelauncht wurde, springt auch der Rest auf. Ganz aktuell stehen zwei Groupon-Klone aus...
- Welt Online Energieauktion: gut umgesetztes Gruppenkauf- bzw. Groupon-Konzept Auf Welt Online läuft seit letzten Freitag, 08. April 2011, zum zweiten Mal eine Energieauktion. Das Prinzip dahinter ist vergleichbar mit einem Groupon-Konzept mit mehr Laufzeit. Welt Online sucht bei der Aktion Leser, die ihren...
- Ein arrogantes Arschloch will keiner zum Freund [Arroganz]: Meint man mit „Selbstüberschätzung“ eine Überbewertung eigenen Könnens, so zielen Hochmut und Arroganz auf soziale Distanz. In Haltung und Umgangsform werden sie durch Anstand und Höflichkeit gezügelt. Den Hochmut begünstigende Ursachen sind Eitelkeit und Narzissmus. [Arschloch]: Meistens werden damit Menschen...
{ 4700 Kommentare }
← Vorheriger Kommentar
Nächster Kommentar →
Hello! Do you use Twitter? I’d like to follow you if that would be ok.
I’m undoubtedly enjoying your blog and look forward to new updates.
Skincare Set can be a challenging
area. Some basic attention is necessary permanently cleanliness and basic overall health.
More technical skin treatment tumbles into splendor treatment.
Ferodrox is an industry advancement Best Testosterone Booster Uk booster.
Appreciating the dedication you put into your site and detailed information you present.
It’s nice to come across a blog every once in a while that isn’t the
same out of date rehashed material. Fantastic read!
I’ve saved your site and I’m including your RSS feeds to my Google account.
If you’re trying to improve your site and want to
avoid penalties from Google You’ve probably noticed that the majority of
websites you visit include Captcha solving functions on their pages.
Feel free to visit my homepage :: botmasterlabs
Mercedes ecu repairs-TEST, a program created by
TraceTronic GmbH in Dresden for embedded system testing, can be described as a tool.
It allows you to simulate the real world and simulate the performance of electronic components.
One of the first things to think about are the locks Program car keys near me the
doors. A locksmith will get into these locks even when they aren’t the traditional kind.
It is an extremely effective best testosterone booster 2021 reviews booster.
It boosts your power and sex-related efficiency levels.
Also visit my web blog; best time to take testosterone booster bodybuilding
One with the most important criteria it’s about the particular horse
betting system may be the last race horse effects.
It is possible, for a horse with wick induces its last course, to produce a good figure next time when it runs.
Have a look at my website … 사설토토업체
What’s up friends, how is all, and what you wish for to say on the
topic of this post, in my view its in fact awesome
designed for me.
My homepage: American Sex Dolls (Https://Datinginfo-Site.Cdn.Ampproject.Org/)
They are popular because they come from Asian roots.
They come with lifelike appearance and features. They look realistic.
Miniatures of Asian sexually explicit Dolls Asian can be bought and brought to holidays or
for trips.
Good article. I certainly love this website.
Thanks!
When you lock yourself out of the car, office or house.
If goes on during daytime, for sure you certainly not too bothered since
you are easily wish for help from my neighbor, colleague, or anyone who’s prepared to lend some assistance.
my site – 24 locksmith
This will be the it will become potentially a lot of money.
bridal dresses For rent a spring
or summer wedding, consider having your ” special ” day with a
park, landscaped backyard, beach, or on city reasons.
Acquire a certificate: Similar to in other careers, certification is another advantage for electricians on top of that.
Most employers and contractors prefer certified domestic Local Electrical Contractors engineers.
Ferodrox is a sector innovation best time to take testosterone booster bodybuilding booster.
I first experienced a complete house fan, sometimes mistakenly referred
to as an attic fan, in my granddaddy and grandmother’s family.
Feel free to surf to my web-site: Windows Installation, Http://Domzdorovie.Ru/,
The front loading actual model uses offer less water than a premier loading tool.
This is great for the environment, but makes 9 Kg Washing Machines cloth diapers a little more difficult.
Here’s generate profits wash cloth diapers by using a front loading machine.
The glass technology of today has been subject to rigorous testing.
Several systems are available. Do not forget to verify
guarantees. 10 year guarantees are standard.
Here is my blog post :: Double Glazed Window Repairs Near Me
Ferodrox is a market advancement testosterone best test booster amazon.
The disadvantage of payday loans is that it is an extremely high rate of interest.
Although it’s convenient to get an advance quickly and not have to
worry about your credit score, it’s not always the best choice.
Have a look at my webpage: phpinfo()
Check refers to. Locksmith can also give you more
references that you’ll be able to choose. Contact at least two with the
references. When the locksmith claims that he’s not comfortable that gives
this information, choose a person for the.
my web-site; locksmiths
Charleston additionally offers many beaches and private beach
resorts that you could have a small intimate wedding. Folly
Beach and Isle of Palms are two public beaches have got beach frontal bridal rental dresses homes for rent.
When some one searches for his required
thing, thus he/she wishes to be available that in detail, so that
thing is maintained over here.
my blog :: we pay cash for houses east cobb
The authentic sex doll of Asia has many benefits. This doll is not only attracted by
the attention, but does not have any limitations or judgements, which makes it a great option for people who are socially awkward.
My site Tiny asian boobs
Hey there I am so glad I found your site, I really found you by mistake,
while I was browsing on Yahoo for something else,
Anyways I am here now and would just like to
say many thanks for a incredible post and a all round exciting blog (I also love the theme/design),
I don’t have time to look over it all at the minute but I
have book-marked it and also added your RSS feeds, so when I have time I will be back to read a great deal more, Please do
keep up the awesome jo.
My site – I Buy Houses Clayton County
Some places may not be open for UPVC window installation. This is why
you should first check with your homeowners association if there are any building regulations that apply to this type of window.
My web blog: glass replacement near me, Karina,
Ferodrox is an industry breakthrough best testosterone booster 2021 reviews booster.
Heya i am for the first time here. I came across this board and I find It really useful & it helped me out a lot.
I hope to give something back and aid others like you aided me.
Great items from you, man. I have take note your stuff previous to and
you’re simply too excellent. I really like what you have received right here, certainly like what you are saying
and the way wherein you say it. You are making it entertaining and
you still take care of to keep it wise. I cant wait to learn far more from you.
This is really a wonderful site.
Ferodrox is an industry innovation top 10 testosterone booster bodybuilding booster.
Amazing things here. I’m very satisfied to see your article.
Thanks a lot and I’m taking a look ahead to contact you.
Will you please drop me a mail?
Check out my site; http://188.166.223.23
Ferodrox is a sector breakthrough testosterone booster.
Look at my web page … Bookmarks (Latoya)
It is a very powerful testosterone booster.
Visit my homepage … Bookmarks
That is a great tip particularly to those fresh to
the blogosphere. Short but very precise information… Thanks
for sharing this one. A must read post!
I just could not depart your site before suggesting that I really loved the standard information an individual supply on your guests?
Is gonna be back often in order to inspect new posts
It is an extremely effective best testosterone booster 2020 booster.
It enhances your power and also sexual efficiency degrees.
my webpage :: best testosterone booster uk
My parter and I stumbled over here by a different web address and
thught I should check things out. I like what I
see sso now i’m following you. Look forward to checking out your web page
repeatedly.
I know this if off topic but I’m looking
into starting my own weblog and was wondering what all is
required to get set up? I’m assuming having a blog like
yours would cost a pretty penny? I’m not very internet smart so I’m not 100% certain. Any suggestions or
advice would be greatly appreciated. Many thanks
At this time it looks like BlogEngine is the best blogging platform available right now.
(from what I’ve read) Is that what you are using on your blog?
The brain injury attorney in nyc
injury legal representatives at DE CARO & KAPLEN, LLP.
UN (United Nations) passports are issued as “LAISSEZ-PASSER” and are usually BLUE.
One thing which I never understand that people are keen to publish their new passport, together with FULL private knowledge proudly!
Never do that together with your document as such knowledge can easily be used for
fraud, plus somebody might deliver it’s bearer actually in trouble by reporting the passport as lost or stolen because you might have all particulars.
And now picture the legit bearer is abroad reveals its passport at a checkpoint,
and so they inform its reported lost and even worse stolen. The ensuing doc could be completely useless anyway unless it was
an precise stolen passport and even that
wouldn’t be good very lengthy as soon as it was reported.
They even run e.g., Fb and Google ads. The fake
passport industry is booming, with on-line networks and extremists perfecting the paperwork and in addition promoting official visas and all the required journey stamps required.
I just like the helpful info you supply for
your articles. I will bookmark your blog and test
once more here regularly. I am somewhat certain I will be informed many new stuff right right here!
Best of luck for the next!
A seasoned mind brain injury attorneys in Orange County lawyer may be able
to assist.
no prescription clomid clomid for men clomid purchase online
clomid online purchase https://clomiphene1st.com/
clomid 2020
Nice post. I learn something new and challenging on blogs I stumbleupon everyday.
It’s always helpful to read articles from other authors and practice
a little something from other sites.
What to do in sheringham norfolk Park is the premises around Sheringham Hall.
Sheringham Park is the premises around things to do in sheringham norfolk Hall.
← Vorheriger Kommentar
Nächster Kommentar →
{ 3 Trackbacks }