Das Thema Community taucht auch immer wieder auf, wenn es darum geht neue Geschäftsmodelle im Journalismus zu finden. Viele sehen das Heil in einer funktionierenden Community, die bereit ist, sich zu engagieren, Beiträge zu schreiben und irgendwann auch für die Inhalte “ihrer Community” zu zahlen.
Viele sehen es also als wichtig an, eine Community zu bilden, formen, herzustellen. Dass das “Herstellen” einer Community aber eigentlich Schwachsinn ist, hat www.pbs.org gut beschrieben:
Wie man eine funktionierende Community schafft, zeigen Millionen Facebook-Nutzer jeden Tag aufs Neue: Erzähle was spannendes von Dir und Deinem Leben. Für Zeitungen heißt das: Lass deine Leser teilhaben und mitmachen. Verrate wie Du arbeitest, zeig Bilder aus der Redaktion. Sag mit welchen Problemen Du bei der Erstellung eines Artikels zu kämpfen hattest und lass Dir von Deinen Lesern bei der Lösung der Probleme helfen.
Auch wenn es viele Qualitätsjournalisten vielleicht nicht hören wollen: sehr gut macht das zur Zeit die Bildzeitung mit Kaidiekmanns Blog. Da wird verraten und gezeigt und mitmachen darf der Leser auch. Eigentlich schade, dass der Blog nur noch 6 Tage läuft. Aber mal abwarten…
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- Es gibt keine neuen Erlösmodelle im Journalismus Etwas vermessen das direkt zu Beginn eines Blogs zu schreiben. In einem Blog welches sich mit neuen Geschäftsmodellen im Internet beschäftigt. Und dann auch noch von einem Gastautor. Aber zumindest laut Robert Niles von Online Journalism...
- Das geht App!!! – ein bisschen zumindest Das klingt schon mal gar nicht so schlecht: 100.000 App-Downloads im ersten Monat. Wie sich die 100.000 Downloads auf Bild und Welt verteilen, will Axel Springer allerdings lieber nicht verraten. Ich gehe ja mal ganz...
- e-commerce vs. Journalismus:
Groupon-Konzepte für Lokalzeitungen In regelmäßigen Abständen dreht die deutsche e-commerce Branche durch: Da kommt ein neues Konzept aus den Staaten zu uns rüber geschwappt und kurz drauf schießen die Klone wie Pilze aus dem Boden. Vor einer Weile... - STRATFOR: Paid-Content funktioniert doch Während die New York Times zum zweiten Mal versucht ihre Online-Inhalte zu Geld zu machen, zeigt ein anderes Unternehmen, wie mit wirklichen Qualitätsinhalten Geld zu verdienen ist: STRATFOR Global Intelligence. CEO Dr. George Friedman hat...
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