Während die New York Times zum zweiten Mal versucht ihre Online-Inhalte zu Geld zu machen, zeigt ein anderes Unternehmen, wie mit wirklichen Qualitätsinhalten Geld zu verdienen ist: STRATFOR Global Intelligence.
CEO Dr. George Friedman hat die Firma 1996 gegründet. Er beschreibt das Unternehmen auf der eigenen Seite so:
STRATFOR’s global team of intelligence professionals provides an audience of decision-makers and sophisticated news consumers in the U.S. and around the world with unique insights into political, economic, and military developments. The company uses human intelligence and other sources combined with powerful analysis based on geopolitics to produce penetrating explanations of world events. This independent, non-ideological content enables users not only to better understand international events, but also to reduce risks and identify opportunities in every region of the globe.
Zu den Kunden zählen vor allem Firmen, die Lizenzen für Mitarbeiter oder komplette Abteilungen kaufen. Privatkunden sind bisher eher die Ausnahme. Allerdings sind 24.000 Privatkunden-Abos zu offiziell rund 350 Dollar im Jahr auch nicht schlecht. Gerade in dem Bereich der Privatkunden sieht Friedman interessanterweise auch die größten Enticklungschancen für die Zukunft:
This is where Stratfor is seeing fast growth. Stratfor’s list price is $349 for a year, but discounts bring it as low as $99, making it competitive with publications like the Economist.
Etwa 80% der bisherigen Abonnenten haben die Abos jährlich verlängert. Laut eigener Aussage arbeitet Stratfor voll rentabel.
Einen ausführlichen Artikel gibt’s auf cnn Fortune Brainstorm Tech
Was ich mich jetzt nur gerade frage: Wenn ich für solche Nachrichten 100 Dollar im Jahr zahle, was rechtfertigt dann Abopreise von 300 Euro und mehr für eine ganz normale deutsche Tageszeitung?
No related posts.
{ 222 Kommentare }
Nächster Kommentar →
unter Paid Content im derzeit diskutierten Sinne versteht man aber Inhalte im Endkunden sprich B2C-Bereich. Dass B2B Paid Content oder Datenbanken oder Clubs mit exklusiven Inhalten funktionieren ist unbestritten. Nur sind deren Kunden wie du schreibst immer zu fast 100% Firmen die die Informationen für Ihr Geschäft brauchen. Die Firmen stellen sich also die Frage: Was muss ich u.a. in die Daten/Infos investieren damit ich am Ende einen Auftrag im Wert von XXX Tausend Euro erhalte oder diesen erfolgreich ausführen kann?
Nur wird ein “normaler” Leser diese Rechnung so nie aufstellen weil er kein wirtschaftliches Interesse an den Informationen oder Nachrichten hat.
Darüberhinaus reden wir ja bei stratfor von wirklich exklusiven Inhalten. Und nicht das was Springer bei der Berliner Zeitung als exklusiv definiert
@Peter: Mit dem B2B Argument hast du natürlich recht. Mich hatte aber verwundert, dass selbst 24.000 Privatkunden bereit sind dafür Geld auszugeben – mit scheinbar steigender Tendenz und ohne dass Stratfor dafür gezielt Werbung macht (zumindest weiß ich davon nichts). Das zeigt doch nur, dass auch “normale Leser” durchaus bereit sind für ein Thema, das sie wirklich interessiert, zu zahlen. Dass das bei der Berliner Zeitung (oder vielen anderen Tageszeitungen) anders aussieht, verstehe ich sehr gut…
I must express my gratitude for your kind-heartedness for folks who have the need for guidance on this important matter. Your special commitment to passing the message around came to be extremely insightful and have in every case encouraged employees like me to achieve their pursuits. Your own warm and friendly facts means this much a person like me and even more to my peers. Thanks a lot; from each one of us.
Needed to draft you the little word just to give many thanks the moment again on the great basics you have featured on this website. It is simply wonderfully open-handed of you to supply unreservedly precisely what a few individuals could possibly have sold as an e-book to make some money for themselves, and in particular seeing that you might have done it if you desired. These pointers in addition acted like the good way to recognize that the rest have similar zeal the same as my personal own to know the truth a great deal more on the topic of this condition. I think there are some more pleasant opportunities in the future for individuals that looked at your site.
I simply wished to say thanks yet again. I’m not certain what I could possibly have taken care of without the secrets documented by you regarding my topic. Certainly was the difficult circumstance for me, but noticing a new expert way you handled it forced me to leap with gladness. Extremely happier for this service and sincerely hope you recognize what an amazing job you have been doing teaching the rest through the use of your webblog. Probably you haven’t encountered all of us.
I not to mention my buddies were actually checking the great secrets found on your web page then before long developed a horrible suspicion I had not expressed respect to the blog owner for them. All of the people ended up as a result glad to study them and already have unquestionably been enjoying those things. Appreciate your turning out to be well helpful and then for making a choice on this sort of remarkable areas millions of individuals are really eager to be aware of. Our honest regret for not expressing appreciation to sooner.
I must show some appreciation to this writer just for bailing me out of this type of setting. Because of looking through the the net and getting basics which are not powerful, I was thinking my entire life was well over. Being alive without the answers to the issues you have solved as a result of the short post is a serious case, as well as the ones that might have badly damaged my career if I hadn’t come across the website. That talents and kindness in handling all things was precious. I’m not sure what I would have done if I had not come upon such a point like this. It’s possible to at this time look forward to my future. Thanks for your time very much for this expert and result oriented help. I will not think twice to refer the blog to any person who desires guidance on this area.
I simply needed to thank you so much all over again. I am not sure the things that I could possibly have tried without the actual secrets shared by you regarding such a industry. It seemed to be the terrifying dilemma in my opinion, however , noticing the very well-written manner you dealt with the issue made me to leap with happiness. Now i’m thankful for the support and in addition have high hopes you comprehend what an amazing job you were getting into instructing many people through your website. I’m certain you have never got to know all of us.
I wish to get across my gratitude for your kindness for men who require help with the area of interest. Your real dedication to getting the solution along became especially useful and has all the time empowered people just like me to get to their aims. This valuable information signifies a whole lot a person like me and a whole lot more to my colleagues. Thanks a ton; from everyone of us.
I and my guys were actually digesting the best guidelines found on the blog and so instantly I had an awful suspicion I had not thanked the website owner for those strategies. These guys appeared to be as a result excited to read through them and have in reality been having fun with them. Thanks for really being considerably thoughtful and also for having this kind of amazing themes most people are really wanting to know about. My very own sincere apologies for not expressing gratitude to you earlier.
I in addition to my buddies have been viewing the excellent solutions located on your website and so all of the sudden I had an awful suspicion I never expressed respect to you for those secrets. These young boys are actually for this reason stimulated to study them and now have definitely been using these things. Many thanks for genuinely well kind and also for making a choice on variety of high-quality ideas most people are really desperate to learn about. My personal honest regret for not saying thanks to earlier.
I simply wanted to appreciate you again. I do not know the things I could possibly have used without the aspects contributed by you concerning this industry. It absolutely was a very difficult situation for me personally, but encountering your specialised avenue you processed that made me to weep with delight. I’m thankful for the service and in addition expect you are aware of a great job that you are carrying out instructing the others via your webblog. Probably you have never come across any of us.
I simply had to thank you very much again. I’m not certain the things that I could possibly have followed without the actual pointers revealed by you directly on such a subject. It was before a depressing dilemma in my view, however , finding out a skilled style you treated that forced me to cry over delight. Now i’m happy for your help as well as have high hopes you are aware of a great job that you’re undertaking instructing people with the aid of a site. I know that you have never come across all of us.
I wanted to send a word in order to express gratitude to you for the unique strategies you are giving on this website. My time-consuming internet research has now been honored with good quality knowledge to go over with my contacts. I would state that that most of us site visitors are very much lucky to be in a fabulous website with very many special people with very beneficial solutions. I feel extremely happy to have encountered the web site and look forward to plenty of more enjoyable minutes reading here. Thanks a lot again for all the details.
Thank you so much for providing individuals with an extraordinarily special opportunity to check tips from this blog. It is always so pleasing and packed with a good time for me personally and my office co-workers to search the blog the equivalent of 3 times in a week to learn the newest secrets you have got. Of course, we are at all times happy with all the superb knowledge you give. Certain 1 facts in this posting are truly the most effective we’ve had.
I precisely had to thank you so much once again. I’m not certain the things I could possibly have achieved in the absence of the entire solutions revealed by you about that area. It previously was a very challenging scenario in my circumstances, however , witnessing this professional mode you resolved the issue made me to jump over gladness. Now i’m happy for this guidance and as well , sincerely hope you are aware of a powerful job you are providing teaching some other people via a web site. Most likely you’ve never met all of us.
I really wanted to construct a remark so as to express gratitude to you for the stunning recommendations you are giving at this website. My prolonged internet research has finally been recognized with brilliant content to exchange with my family and friends. I ‘d state that that most of us site visitors are rather fortunate to live in a perfect place with many wonderful professionals with great tricks. I feel very privileged to have used the web page and look forward to so many more pleasurable times reading here. Thanks once more for all the details.
I precisely needed to say thanks yet again. I am not sure the things that I would have worked on in the absence of the entire advice shown by you about such subject. It was before a depressing situation in my circumstances, but taking a look at this expert way you solved it forced me to leap over joy. I am grateful for your assistance and then sincerely hope you recognize what an amazing job that you are getting into instructing people with the aid of your blog post. I’m certain you’ve never encountered all of us.
I just wanted to send a quick comment to be able to express gratitude to you for these superb facts you are giving here. My extensive internet search has now been recognized with reasonable points to talk about with my partners. I would mention that we readers actually are rather blessed to be in a superb website with very many perfect professionals with useful tips. I feel really fortunate to have encountered your entire webpages and look forward to really more enjoyable moments reading here. Thank you once more for everything.
I am just writing to let you understand of the beneficial experience our child encountered reading through your webblog. She realized such a lot of things, which included what it’s like to have a wonderful giving style to have many people without difficulty know precisely various very confusing subject areas. You truly did more than visitors’ desires. I appreciate you for distributing these important, dependable, educational and easy guidance on your topic to Tanya.
I simply had to appreciate you once more. I’m not certain the things that I could possibly have carried out in the absence of the type of pointers shared by you relating to my concern. Entirely was a difficult concern for me, nevertheless taking a look at a expert fashion you handled it made me to cry over contentment. Extremely grateful for your guidance and even pray you recognize what an amazing job you are always providing training others with the aid of your websites. I am sure you haven’t got to know all of us.
I definitely wanted to compose a small note so as to appreciate you for all the pleasant tricks you are sharing here. My particularly long internet research has at the end been compensated with sensible points to exchange with my friends and family. I ‘d tell you that we site visitors are undoubtedly lucky to dwell in a wonderful place with so many marvellous people with beneficial tactics. I feel extremely privileged to have discovered your entire website and look forward to so many more exciting moments reading here. Thanks again for all the details.
My wife and i have been really more than happy that Jordan managed to do his researching via the ideas he obtained in your blog. It is now and again perplexing to just find yourself releasing helpful hints people today could have been trying to sell. And we all understand we now have the writer to thank for that. These explanations you made, the simple site menu, the relationships you can give support to engender – it is everything incredible, and it’s really aiding our son and our family consider that the idea is excellent, which is exceptionally serious. Many thanks for all!
I happen to be writing to let you be aware of of the impressive encounter my daughter obtained studying your webblog. She came to understand so many things, with the inclusion of how it is like to have an awesome coaching heart to get other people with no trouble have an understanding of several tortuous issues. You truly exceeded her expectations. Many thanks for delivering such essential, safe, edifying and as well as fun tips about this topic to Kate.
My wife and i have been now thrilled that Louis could complete his homework because of the precious recommendations he received using your blog. It’s not at all simplistic just to always be freely giving tips and tricks which often people could have been making money from. And we all discover we need you to give thanks to for this. The most important explanations you made, the simple web site menu, the relationships you can help to instill – it’s got most overwhelming, and it is making our son and us know that the topic is cool, which is tremendously essential. Thank you for everything!
My wife and i were really joyful that Jordan managed to carry out his basic research using the precious recommendations he obtained from your own site. It is now and again perplexing to just be offering key points which some other people could have been selling. We really fully understand we need the writer to thank for that. The specific illustrations you’ve made, the easy site navigation, the friendships your site make it easier to engender – it’s got everything sensational, and it’s really facilitating our son in addition to us imagine that the theme is enjoyable, which is pretty important. Many thanks for everything!
Thank you for your entire work on this website. Kate takes pleasure in engaging in investigation and it’s obvious why. My partner and i learn all about the lively way you give helpful information through this blog and in addition increase contribution from others about this issue then our favorite girl is in fact starting to learn a lot of things. Enjoy the remaining portion of the new year. You are performing a wonderful job.
I precisely wanted to say thanks all over again. I do not know what I would have handled in the absence of the entire aspects shared by you relating to that topic. Entirely was the traumatic circumstance in my opinion, nevertheless encountering a specialized form you treated that forced me to leap over happiness. I am happy for your guidance and then hope that you know what a great job you have been accomplishing educating the mediocre ones all through a web site. Probably you have never got to know any of us.
I’m just commenting to make you understand of the great experience my cousin’s princess went through browsing your blog. She learned lots of issues, most notably what it is like to possess an incredible giving character to make most people with ease master several impossible subject matter. You undoubtedly surpassed her expected results. Thank you for distributing these useful, dependable, educational as well as unique tips on the topic to Janet.
I wanted to post you a bit of word to finally say thanks a lot as before for your incredible tactics you have discussed in this case. It’s so seriously open-handed of people like you to provide publicly all a few individuals would have made available for an ebook in order to make some dough for their own end, notably considering that you might have tried it if you considered necessary. These points as well served to provide a fantastic way to be certain that the rest have the same passion really like my very own to find out a whole lot more with respect to this problem. I think there are several more pleasurable instances ahead for those who looked at your blog post.
Thanks so much for giving everyone remarkably nice opportunity to read critical reviews from this web site. It is usually so superb and also packed with amusement for me personally and my office fellow workers to search the blog nearly 3 times a week to find out the latest things you have. And indeed, I am just always satisfied with the powerful points served by you. Some two facts in this post are in truth the most impressive we have ever had.
I enjoy you because of all of your work on this site. My mother loves carrying out internet research and it’s simple to grasp why. We hear all about the compelling manner you provide important thoughts on this web site and as well as foster response from people about this issue plus our child is really starting to learn a great deal. Take pleasure in the remaining portion of the year. You’re the one performing a very good job.
I have to show appreciation to the writer for rescuing me from this scenario. Just after looking out throughout the world wide web and finding suggestions which were not helpful, I thought my entire life was done. Existing without the strategies to the difficulties you’ve fixed all through your main review is a critical case, and the ones that would have in a negative way damaged my entire career if I hadn’t noticed the blog. That training and kindness in maneuvering a lot of stuff was important. I am not sure what I would have done if I hadn’t encountered such a point like this. I can at this time relish my future. Thank you very much for this specialized and result oriented help. I won’t think twice to propose your site to any individual who ought to have recommendations on this matter.
Needed to post you this tiny observation to finally thank you the moment again with your gorgeous advice you’ve shown in this article. It has been so extremely generous with you giving publicly just what many people would’ve advertised as an e-book in making some dough for their own end, especially considering that you might have tried it in the event you decided. Those good ideas likewise acted as a great way to be aware that other people online have a similar fervor really like my own to know great deal more in regard to this problem. Certainly there are several more pleasurable moments up front for many who find out your blog.
I am also commenting to let you know what a beneficial discovery my wife’s daughter experienced viewing the blog. She learned a good number of pieces, which included what it’s like to possess a very effective giving spirit to have the rest really easily have an understanding of various very confusing subject areas. You actually did more than readers’ expected results. Thanks for producing such practical, dependable, revealing and even unique thoughts on that topic to Jane.
I wanted to create you that very little note to be able to say thanks once again with your marvelous tips you’ve discussed above. It was simply extremely open-handed with people like you in giving openly exactly what most of us would have supplied for an e-book to earn some bucks for their own end, specifically given that you could have tried it if you wanted. Those good ideas as well worked as the good way to realize that the rest have a similar dreams just as my very own to realize good deal more around this issue. I am sure there are several more pleasant instances in the future for individuals who read through your website.
I wanted to write you this very small word to finally say thanks again for all the incredible techniques you have documented at this time. This is really incredibly generous of you to give openly exactly what many individuals might have offered for an e book to help with making some cash for themselves, principally considering the fact that you could have tried it in the event you considered necessary. The advice in addition served like a good way to comprehend the rest have the same fervor really like my very own to see lots more regarding this matter. I’m certain there are some more enjoyable periods in the future for individuals that look into your blog post.
I enjoy you because of your own effort on this web site. My daughter really loves engaging in investigation and it’s really easy to understand why. My spouse and i learn all relating to the lively way you give invaluable items by means of your web blog and even boost participation from other individuals on the subject matter while our favorite girl is actually discovering a lot of things. Have fun with the rest of the year. You’re conducting a dazzling job.
I precisely wished to thank you very much again. I’m not certain the things that I could possibly have achieved in the absence of these basics shown by you over that subject. Completely was a real frustrating situation in my view, however , viewing the very expert approach you resolved that forced me to jump over happiness. I am just thankful for your work and thus expect you find out what a powerful job that you are accomplishing teaching people thru your web blog. I’m certain you’ve never met all of us.
I definitely wanted to post a quick note so as to thank you for these marvelous instructions you are giving out at this site. My long internet research has at the end been honored with brilliant knowledge to share with my visitors. I ‘d tell you that we site visitors actually are truly lucky to be in a really good place with very many brilliant people with helpful ideas. I feel very much privileged to have used your entire web pages and look forward to so many more cool moments reading here. Thank you again for a lot of things.
Thank you for all of the work on this web page. Kate delights in doing investigation and it’s obvious why. All of us hear all of the dynamic method you offer reliable information via the web site and in addition boost participation from other ones about this concern plus our own princess is certainly becoming educated a whole lot. Take advantage of the rest of the year. You are carrying out a powerful job.
I together with my pals happened to be analyzing the best techniques found on your web site and then suddenly got a terrible suspicion I had not expressed respect to you for those tips. Most of the young men appeared to be as a result joyful to see them and already have really been having fun with those things. Appreciate your genuinely indeed accommodating and then for making a decision on certain tremendous themes millions of individuals are really wanting to be aware of. Our own sincere regret for not expressing appreciation to you earlier.
I have to voice my appreciation for your kind-heartedness giving support to those who really need help on that area of interest. Your real commitment to passing the solution across came to be definitely useful and has specifically allowed men and women like me to attain their goals. Your entire useful guidelines signifies a whole lot to me and much more to my mates. Thanks a lot; from all of us.
My husband and i felt now peaceful Edward managed to deal with his inquiry while using the ideas he obtained out of the web page. It is now and again perplexing just to find yourself handing out information and facts which often people may have been selling. And we acknowledge we have got the blog owner to appreciate because of that. All of the illustrations you’ve made, the easy blog menu, the relationships you will make it easier to foster – it’s got all impressive, and it’s helping our son and our family feel that this content is fun, which is certainly exceedingly mandatory. Thank you for the whole thing!
My wife and i have been absolutely ecstatic that Jordan managed to carry out his studies through the entire ideas he got from your own weblog. It’s not at all simplistic to simply possibly be offering thoughts people today have been making money from. We take into account we need the website owner to be grateful to because of that. The illustrations you made, the straightforward blog navigation, the friendships you can make it possible to instill – it is many remarkable, and it is leading our son and our family reason why the topic is amusing, which is extraordinarily fundamental. Thanks for everything!
I together with my friends have been examining the excellent strategies from your web site and suddenly I had an awful feeling I never expressed respect to the web site owner for those strategies. All of the men were absolutely thrilled to read them and now have very much been making the most of them. Appreciation for turning out to be quite considerate and also for making a decision on such incredibly good subjects most people are really needing to be informed on. Our own honest apologies for not expressing gratitude to sooner.
I simply wanted to post a small comment so as to appreciate you for all the fantastic ideas you are showing at this website. My extensive internet investigation has now been recognized with useful know-how to exchange with my family and friends. I would assert that most of us visitors are undeniably blessed to exist in a superb network with very many wonderful professionals with helpful advice. I feel really lucky to have encountered your web pages and look forward to really more brilliant minutes reading here. Thanks a lot again for all the details.
I precisely desired to appreciate you again. I am not sure the things I could possibly have used in the absence of the entire information revealed by you on this topic. It was before the distressing scenario in my view, however , looking at the very expert avenue you treated that made me to jump for delight. I’m grateful for this advice and in addition sincerely hope you realize what a great job you’re doing teaching many people using your webpage. I’m certain you haven’t met all of us.
Thanks so much for giving everyone an extraordinarily breathtaking chance to read from this website. It is always very terrific and also stuffed with a great time for me personally and my office acquaintances to search your website more than thrice per week to read the fresh issues you have got. And of course, I am usually fulfilled considering the breathtaking suggestions you serve. Some 2 areas in this post are absolutely the most impressive we have all had.
I have to convey my passion for your kindness for people that really need help on in this idea. Your personal dedication to passing the solution up and down had been unbelievably interesting and has truly encouraged guys and women like me to get to their desired goals. Your important information entails this much a person like me and somewhat more to my office workers. Best wishes; from everyone of us.
Nächster Kommentar →
{ 1 Trackback }