Stellenausschreibung: Gärtner im Internet

von Steffen am 18. Januar 2010 · 297 Kommentare

Ich habe im letzen Artikeln überlegt, warum das Internet eine tolle Sache für Journalisten sein kann. Wie ein Journalist das nutzen kann, soll diese Stellenausschreibung hier zeigen.

Alexander Kluge hat mir auf seinem “Garten” dctp.tv diese Metapher geliefert. Er sagt: „Was wir brauchen, sind abgegrenzte Räume, in denen die Datenmassen gesammelt, sortiert und reduziert werden. Gärten, Häfen, Gefäße, welche Metapher Sie wollen. Da das Bedürfnis nach Reduktion wächst, werden solche Gärten auch benutzt werden. Man muss sie nur bauen, diese Gärten im Netz.“ Das Interview kann man nicht nur sehen sondern auch lesen – im Freitag.

Das dabei die Rolle der Journalisten als Gatekeeper nicht verloren gehen braucht, aber neu definiert werden muss, findet auch Ruth Blaes in einem ihrer Aufsätze: „Journalisten als bloße Bediener und Erfüllungshilfen einer Maschinerie, die sich selbst ölt, werden ihren Auftrag verfehlen. Grundlagen und Hintergrund auf bestimmten Wissensgebieten werden mehr denn je notwendig sein. Es braucht Kundige, die Informationen, Wissenswertes aufbereiten können und fähig sind, sie sinnvoll und authentisch zusammenzustellen.“

Der unendlichen Fülle an Informationen Herr zu werden ist schlichtweg nicht möglich. Sich darin zurechtzufinden, Informationen relevant und interessant zu reduzieren ist aber die große Chance für Journalisten der Zukunft. Vertrauenswürdige Wegweiser mit eigener Meinung, die im Potential des Netzes und dessen Nutzern keine Bedrohung sondern Bereicherung und neue Möglichkeiten erkennen.


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  1. Journalismus im Internet muss neue Spielregeln verstehen Das Internet ist ein menschlicher Kulturraum. Es verändert Kommunikation und Aufmerksamkeit und somit zweifellos unsere Gesellschaft. Ein zukunftsfähiger (Fach-)Journalismus ist nur möglich, wenn er diese Veränderung erkennt und darauf reagiert. Internet als soziales System Netzmensch...
  2. Verlage müssen sich mehr auf das mobile Internet einlassen Daran, dass das Internet in Zukunft immer mobiler wird, hat wohl kaum jemand Zweifel: Anstatt am Rechner werden Nachrichten und Infos in den nächsten Jahren mehr und mehr über mobile Geräte konsumiert. Den Anfang hat...
  3. Es gibt keine neuen Erlösmodelle im Journalismus Etwas vermessen das direkt zu Beginn eines Blogs zu schreiben. In einem Blog welches sich mit neuen Geschäftsmodellen im Internet beschäftigt. Und dann auch noch von einem Gastautor. Aber zumindest laut Robert Niles von Online Journalism...

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