In regelmäßigen Abständen dreht die deutsche e-commerce Branche durch: Da kommt ein neues Konzept aus den Staaten zu uns rüber geschwappt und kurz drauf schießen die Klone wie Pilze aus dem Boden. Vor einer Weile waren es Liveshops und die Shoppingclubs, momentan sind es Groupon-Konzepte. Mit den Groupon-Konzepten kommt dieses Mal aber eine Idee auf, die auch als Ertragsmodell für Lokal- und Regionalzeitungen durchaus interessant sein kann.
Wie funktioniert Groupon?
Bei Groupon-Konzepten geht es darum, möglichst viele Menschen für ein bestimmtes Angebot zu finden. Zum Beispiel werden 20 Leute gesucht, die eine Massage buchen. Wenn sich 20 Käufer zusammengefunden haben, kommt die Aktion zustande und jeder der Käufer zahlt beispielsweise nur 30 anstatt den normalen 60 Euro. Die Käufer freuen sich, dass sie gespart haben. Das Massagestudio freut sich, dass 20 Kunden fest eingeplant werden können. Finden sich keine 20 Leute zusammen, kommt auch die Aktion nicht zustande.
Die Schlüsselbedingungen für das Konzept sind:
- Vertrauen der Käufer in den Verkäufer
- Vertrauen der Käufer in den Vermittler
- Räumliche Nähe zum Ort des Verkäufers
- Die Möglichkeit weitere Teilnehmer aus dem persönlichen (räumlichen) Umfeld zu werben, um so in den Genuss des Rabattes zu kommen
- Bevorzugt Dienstleistungen als Angebote (hohe Margen, Vorteile durch Planungssicherheit)
- Kurze Vorlaufzeiten bis zur Einlösung des Angebotes (sonst macht es einfach keinen Spaß)
Große Chance für Lokalzeitungen
Wenn man sich die Bedingungen genauer anschaut wird schnell klar, dass das eigentlich die natürlichen Kernkompetenzen der Lokalzeitung sind: Jahrelanges Vertrauen der Leser, räumliche Nähe und das Vertrauen der Käufer in die örtlichen Händler. Sauber aufgesetzt können sich mit Groupon-Konzepten für Lokalzeitungen ganz neue Möglichkeiten ergeben:
- Die Werbekunden zahlen nur bei erfolgreichem Abschluss der Aktion (dann aber gerne und auch gerne wieder)
- Die Leser werden die Aktionen zum Großteil als echten Mehrwert wahrnehmen (sie sparen schließlich Geld)
- Die Lokalzeitung kann Leser auf andere Weise an sich binden (der Leser könnte ja ein Angebot verpassen)
- Im kleinlokalen, ländlichen Umfeld kann das Konzept auch mit Ware anstelle von Dienstleistungen funktionieren (z.B. der Fahrradhändler, der schon ab fünf Verkäufen einen Rabatt geben könnte – ohne direkten Konkurrenzkampf zum Internet)
- Im lokalen Raum sind noch weitere wertvolle Dienstleistungen denkbar: z.B. fünf Hauseigentümer, die sich zusammenschließen und ihr Dach neu decken lassen (sehr hohe Provisionsmöglichkeiten für die lokale Zeitung)
Mit der normalen Anzeige ist es bald nicht mehr getan
Das mag auf den ersten Blick alles recht aufwändig und “nach ganz anderem Business” klingen. Aber die Zeiten, als man mit ganz normalen Anzeigen Geld verdienen konnte, werden auch im lokalen Umfeld bald vorbei sein oder zumindest deutlich schwerer werden. Die Werbekunden wünschen sich – wie die Online-Werbekunden auch – einen echten Mehrwert für ihre Anzeige. Und einen größeren Mehrwert, als nur für Kunden zu bezahlen, die auch wirklich etwas kaufen, wird man ihnen nur schwer bieten können.
Wenn die lokalen Zeitungen nicht bald anfangen selbst auf neue Erlösmodelle umzustellen, werden es eben andere tun. Die e-commerce Branche steht zumindest in den Startlöchern und war auch bei vielen anderen Modellen schon deutlich schneller als die meisten Verlagshäuser. Und es sagt ja keiner, dass amazon nicht auch irgendwann Nachrichten produziert – wenn es das Vertrauen der Kunden und somit den Verkauf fördert werden sie es machen…
Auf excitingcommerce.de gibt’s noch mehr zu dem Thema
Weitere Artikel auf netzleser:
- Es gibt keine neuen Erlösmodelle im Journalismus Etwas vermessen das direkt zu Beginn eines Blogs zu schreiben. In einem Blog welches sich mit neuen Geschäftsmodellen im Internet beschäftigt. Und dann auch noch von einem Gastautor. Aber zumindest laut Robert Niles von Online Journalism...
- Verlage müssen sich mehr auf das mobile Internet einlassen Daran, dass das Internet in Zukunft immer mobiler wird, hat wohl kaum jemand Zweifel: Anstatt am Rechner werden Nachrichten und Infos in den nächsten Jahren mehr und mehr über mobile Geräte konsumiert. Den Anfang hat...
- Das geht App!!! – ein bisschen zumindest Das klingt schon mal gar nicht so schlecht: 100.000 App-Downloads im ersten Monat. Wie sich die 100.000 Downloads auf Bild und Welt verteilen, will Axel Springer allerdings lieber nicht verraten. Ich gehe ja mal ganz...
{ 3181 Kommentare }
← Vorheriger Kommentar
Nächster Kommentar →
Hi there, this weekend is good in favor of me, because this point in time i am reading
this fantastic educational paragraph here at my house.
Yes! Finally someone writes about http://pubglife.ru/user/randommine65/.
Hey there! I understand this is kind of off-topic however I
needed to ask. Does managing a well-established blog
like yours take a large amount of work? I’m brand new to blogging however I do write in my diary on a daily basis.
I’d like to start a blog so I will be able to share my own experience and views online.
Please let me know if you have any suggestions or tips for brand new aspiring blog owners.
Appreciate it!
Link exchange is nothing else except it is simply placing the
other person’s web site link on your page at proper place and other
person will also do same in support of you.
Hey! I could have sworn I’ve been to this website before but after checking
through some of the post I realized it’s new to me. Nonetheless, I’m definitely glad I found it and I’ll be bookmarking and checking back often!
Hi there would you mind stating which blog platform you’re using?
I’m looking to start my own blog soon but I’m having a difficult time selecting between BlogEngine/Wordpress/B2evolution and Drupal.
The reason I ask is because your layout seems different then most
blogs and I’m looking for something unique. P.S My apologies for being off-topic but I had to ask!
Remarkable! Its really amazing piece of writing, I
have got much clear idea on the topic of from
this piece of writing.
Whats up very nice website!! Guy .. Beautiful ..
Amazing .. I will bookmark your website and take the feeds
also? I’m satisfied to search out numerous helpful information right here in the post, we want
work out more strategies in this regard, thanks for sharing.
. . . . .
Greetings from Florida! I’m bored to death at work so I decided to browse your site on my iphone during lunch break.
I really like the information you provide here and can’t wait to take a look when I get home.
I’m shocked at how fast your blog loaded on my
phone .. I’m not even using WIFI, just 3G ..
Anyways, superb blog!
Hi there! I could have sworn I’ve been to this web site before
but after going through many of the posts
I realized it’s new to me. Nonetheless, I’m definitely pleased I
found it and I’ll be bookmarking it and checking back regularly!
Currently it sounds like Expression Engine is the top blogging
platform available right now. (from what I’ve read) Is that what
you’re using on your blog?
I am really glad to glance at this blog posts which contains lots of useful information, thanks for providing these kinds of statistics.
Superb post however I was wondering if you could write a litte
more on this subject? I’d be very grateful if you could elaborate
a little bit further. Kudos!
Hi, just wanted to tell you, I loved this
post. It was inspiring. Keep on posting!
This is a topic that is close to my heart… Many thanks!
Where are your contact details though?
Howdy! This post could not be written any better!
Going through this article reminds me of my
previous roommate! He constantly kept preaching about this.
I most certainly will send this post to him. Pretty sure he
will have a great read. I appreciate you for sharing!
Hi there, I enjoy reading through your article.
I wanted to write a little comment to support you.
Please let me know if you’re looking for a article writer for your blog.
You have some really good posts and I feel I would be a good asset.
If you ever want to take some of the load off, I’d absolutely love to write some material for your blog in exchange
for a link back to mine. Please shoot me an e-mail if interested.
Regards!
Asking questions are actually pleasant thing if you are
not understanding anything totally, but this
piece of writing presents fastidious understanding yet.
Good day I am so grateful I found your weblog, I really found you by mistake, while I was searching on Aol for something else, Regardless I am here now and would just like to say thanks for
a remarkable post and a all round enjoyable blog (I also love the theme/design),
I don’t have time to browse it all at the moment but I have bookmarked it and also added in your RSS feeds, so when I have time I will be back to read more, Please do keep up the awesome
jo.
Thank you for every other informative web site.
The place else could I get that type of info written in such
a perfect manner? I have a venture that I’m just now running on,
and I have been on the look out for such information.
My family members all the time say that I am wasting my time here at
net, except I know I am getting familiarity everyday by reading thes
good posts.
Hi there, yeah this article is really pleasant and
I have learned lot of things from it on the topic of blogging.
thanks.
Hey would you mind letting me know which hosting company you’re utilizing?
I’ve loaded your blog in 3 different web browsers and I
must say this blog loads a lot quicker then most.
Can you recommend a good web hosting provider at a fair price?
Cheers, I appreciate it!
Howdy would you mind letting me know which hosting company you’re using?
I’ve loaded your blog in 3 completely different web browsers
and I must say this blog loads a lot faster then most.
Can you recommend a good web hosting provider at a honest price?
Kudos, I appreciate it!
Unquestionably believe that which you said. Your favorite justification appeared to be on the internet the easiest
thing to be aware of. I say to you, I definitely get annoyed while people think about worries that
they just do not know about. You managed to hit the nail upon the top and defined out the whole thing without having side
effect , people can take a signal. Will probably be back to get more.
Thanks
Do you mind if I quote a few of your articles as long as
I provide credit and sources back to your blog?
My blog is in the very same area of interest as yours
and my visitors would definitely benefit from a lot
of the information you present here. Please let me know if this
ok with you. Thank you!
Everyone loves what you guys tend to be up too. This type of clever
work and reporting! Keep up the very good works guys I’ve
you guys to our blogroll.
Hi there this is somewhat of off topic but I was
wondering if blogs use WYSIWYG editors or if you have to manually
code with HTML. I’m starting a blog soon but have no coding skills so I wanted to
get advice from someone with experience. Any help would be greatly appreciated!
Howdy! This is my first comment here so I just wanted to give a quick shout out
and say I really enjoy reading through your posts.
Can you recommend any other blogs/websites/forums that go over the
same subjects? Thank you so much!
You made some really good points there. I checked on the internet for
more info about the issue and found most individuals will go along with your views on this website.
Hello there! This post couldn’t be written any better!
Reading through this post reminds me of my old room mate!
He always kept talking about this. I will forward this
article to him. Fairly certain he will have a good read.
Many thanks for sharing!
of course like your web site however you need to test the spelling on several of your posts.
Many of them are rife with spelling issues and I to find it very bothersome to inform the reality
nevertheless I’ll surely come again again.
I used to be recommended this website by means of my cousin. I am no longer positive whether
this put up is written by him as no one else recognise such distinct about my problem.
You’re incredible! Thanks!
Thanks for your personal marvelous posting! I seriously enjoyed reading it, you
can be a great author.I will remember to bookmark your
blog and will often come back down the road. I want to encourage you
to ultimately continue your great posts, have a nice holiday weekend!
Great article, just what I needed.
First off I want to say excellent blog! I had a quick
question which I’d like to ask if you don’t mind. I was interested to find out how you center yourself and clear your thoughts
prior to writing. I have had a tough time clearing
my thoughts in getting my thoughts out. I do take pleasure
in writing however it just seems like the first 10 to 15
minutes are generally lost simply just trying to figure out how to
begin. Any ideas or tips? Thank you!
When I initially commented I clicked the “Notify me when new comments are added” checkbox and now each
time a comment is added I get three e-mails with the same comment.
Is there any way you can remove me from that service?
Appreciate it!
I do consider all of the concepts you’ve introduced to your post.
They are very convincing and can certainly work.
Nonetheless, the posts are too quick for beginners. May you please
prolong them a bit from subsequent time? Thanks for the post.
I am really enjoying the theme/design of your weblog.
Do you ever run into any internet browser compatibility problems?
A couple of my blog audience have complained about
my blog not operating correctly in Explorer but looks great in Safari.
Do you have any tips to help fix this problem?
Great blog! Do you have any tips for aspiring writers? I’m planning to start my own blog soon but
I’m a little lost on everything. Would you propose starting with a
free platform like Wordpress or go for a paid option? There are so many options out there that I’m completely overwhelmed ..
Any ideas? Many thanks!
Howdy would you mind stating which blog platform you’re using?
I’m looking to start my own blog in the near
future but I’m having a difficult time making a decision between BlogEngine/Wordpress/B2evolution and Drupal.
The reason I ask is because your design seems different then most blogs and I’m looking for something completely unique.
P.S Apologies for being off-topic but I had to ask!
Hi, i think that i saw you visited my website thus i came to go back the favor?.I’m attempting to in finding issues
to improve my site!I guess its adequate to use
some of your ideas!!
Hello There. I discovered your blog using msn. This is a very
well written article. I’ll make sure to bookmark it and
return to read more of your helpful information. Thank you for the post.
I will definitely return.
Please let me know if you’re looking for a article author for your blog.
You have some really good articles and I believe I
would be a good asset. If you ever want to take some of the load off, I’d
absolutely love to write some material for your
blog in exchange for a link back to mine. Please send me an e-mail if interested.
Thank you!
Whoa! This blog looks just like my old one! It’s on a totally
different topic but it has pretty much the same
layout and design. Great choice of colors!
Hi! I just wanted to ask if you ever have any trouble with hackers?
My last blog (wordpress) was hacked and I ended up losing several weeks of hard work due to no data backup.
Do you have any methods to stop hackers?
Neat blog! Is your theme custom made or did you download
it from somewhere? A theme like yours with a few simple tweeks would really make my blog jump out.
Please let me know where you got your design. Appreciate it
Appreciate this post. Let me try it out.
I have been exploring for a little bit for any high quality articles
or blog posts on this kind of house . Exploring in Yahoo I ultimately stumbled upon this site.
Studying this information So i’m happy to convey
that I have an incredibly just right uncanny feeling
I found out just what I needed. I most undoubtedly will
make sure to do not disregard this site and give it a look
on a constant basis.
← Vorheriger Kommentar
Nächster Kommentar →
{ 4 Trackbacks }