In regelmäßigen Abständen dreht die deutsche e-commerce Branche durch: Da kommt ein neues Konzept aus den Staaten zu uns rüber geschwappt und kurz drauf schießen die Klone wie Pilze aus dem Boden. Vor einer Weile waren es Liveshops und die Shoppingclubs, momentan sind es Groupon-Konzepte. Mit den Groupon-Konzepten kommt dieses Mal aber eine Idee auf, die auch als Ertragsmodell für Lokal- und Regionalzeitungen durchaus interessant sein kann.
Wie funktioniert Groupon?
Bei Groupon-Konzepten geht es darum, möglichst viele Menschen für ein bestimmtes Angebot zu finden. Zum Beispiel werden 20 Leute gesucht, die eine Massage buchen. Wenn sich 20 Käufer zusammengefunden haben, kommt die Aktion zustande und jeder der Käufer zahlt beispielsweise nur 30 anstatt den normalen 60 Euro. Die Käufer freuen sich, dass sie gespart haben. Das Massagestudio freut sich, dass 20 Kunden fest eingeplant werden können. Finden sich keine 20 Leute zusammen, kommt auch die Aktion nicht zustande.
Die Schlüsselbedingungen für das Konzept sind:
- Vertrauen der Käufer in den Verkäufer
- Vertrauen der Käufer in den Vermittler
- Räumliche Nähe zum Ort des Verkäufers
- Die Möglichkeit weitere Teilnehmer aus dem persönlichen (räumlichen) Umfeld zu werben, um so in den Genuss des Rabattes zu kommen
- Bevorzugt Dienstleistungen als Angebote (hohe Margen, Vorteile durch Planungssicherheit)
- Kurze Vorlaufzeiten bis zur Einlösung des Angebotes (sonst macht es einfach keinen Spaß)
Große Chance für Lokalzeitungen
Wenn man sich die Bedingungen genauer anschaut wird schnell klar, dass das eigentlich die natürlichen Kernkompetenzen der Lokalzeitung sind: Jahrelanges Vertrauen der Leser, räumliche Nähe und das Vertrauen der Käufer in die örtlichen Händler. Sauber aufgesetzt können sich mit Groupon-Konzepten für Lokalzeitungen ganz neue Möglichkeiten ergeben:
- Die Werbekunden zahlen nur bei erfolgreichem Abschluss der Aktion (dann aber gerne und auch gerne wieder)
- Die Leser werden die Aktionen zum Großteil als echten Mehrwert wahrnehmen (sie sparen schließlich Geld)
- Die Lokalzeitung kann Leser auf andere Weise an sich binden (der Leser könnte ja ein Angebot verpassen)
- Im kleinlokalen, ländlichen Umfeld kann das Konzept auch mit Ware anstelle von Dienstleistungen funktionieren (z.B. der Fahrradhändler, der schon ab fünf Verkäufen einen Rabatt geben könnte – ohne direkten Konkurrenzkampf zum Internet)
- Im lokalen Raum sind noch weitere wertvolle Dienstleistungen denkbar: z.B. fünf Hauseigentümer, die sich zusammenschließen und ihr Dach neu decken lassen (sehr hohe Provisionsmöglichkeiten für die lokale Zeitung)
Mit der normalen Anzeige ist es bald nicht mehr getan
Das mag auf den ersten Blick alles recht aufwändig und “nach ganz anderem Business” klingen. Aber die Zeiten, als man mit ganz normalen Anzeigen Geld verdienen konnte, werden auch im lokalen Umfeld bald vorbei sein oder zumindest deutlich schwerer werden. Die Werbekunden wünschen sich – wie die Online-Werbekunden auch – einen echten Mehrwert für ihre Anzeige. Und einen größeren Mehrwert, als nur für Kunden zu bezahlen, die auch wirklich etwas kaufen, wird man ihnen nur schwer bieten können.
Wenn die lokalen Zeitungen nicht bald anfangen selbst auf neue Erlösmodelle umzustellen, werden es eben andere tun. Die e-commerce Branche steht zumindest in den Startlöchern und war auch bei vielen anderen Modellen schon deutlich schneller als die meisten Verlagshäuser. Und es sagt ja keiner, dass amazon nicht auch irgendwann Nachrichten produziert – wenn es das Vertrauen der Kunden und somit den Verkauf fördert werden sie es machen…
Auf excitingcommerce.de gibt’s noch mehr zu dem Thema
Weitere Artikel auf netzleser:
- Es gibt keine neuen Erlösmodelle im Journalismus Etwas vermessen das direkt zu Beginn eines Blogs zu schreiben. In einem Blog welches sich mit neuen Geschäftsmodellen im Internet beschäftigt. Und dann auch noch von einem Gastautor. Aber zumindest laut Robert Niles von Online Journalism...
- Verlage müssen sich mehr auf das mobile Internet einlassen Daran, dass das Internet in Zukunft immer mobiler wird, hat wohl kaum jemand Zweifel: Anstatt am Rechner werden Nachrichten und Infos in den nächsten Jahren mehr und mehr über mobile Geräte konsumiert. Den Anfang hat...
- Das geht App!!! – ein bisschen zumindest Das klingt schon mal gar nicht so schlecht: 100.000 App-Downloads im ersten Monat. Wie sich die 100.000 Downloads auf Bild und Welt verteilen, will Axel Springer allerdings lieber nicht verraten. Ich gehe ja mal ganz...
{ 3181 Kommentare }
← Vorheriger Kommentar
Nächster Kommentar →
Post writing is also a excitement, if you know
afterward you can write otherwise it is complex to write.
Remarkable! Its actually amazing post, I have got much clear idea about from this paragraph.
Ahaa, its fastidious dialogue about this piece of writing at this place at
this blog, I have read all that, so at this time me also commenting
here.
Hi there just wanted to give you a quick heads up.
The words in your article seem to be running off the screen in Internet explorer.
I’m not sure if this is a formatting issue or something to do
with internet browser compatibility but I figured I’d post to let you know.
The design look great though! Hope you get the problem fixed soon. Thanks
What’s up friends, how is all, and what you wish for to say concerning this
piece of writing, in my view its really awesome
in favor of me.
Hi there to every , as I am actually keen of reading this webpage’s post to be updated daily.
It includes fastidious data.
whoah this blog is excellent i really like studying your posts.
Keep up the great work! You already know, many individuals are
looking around for this info, you can aid them greatly.
Good day! I know this is kind of off topic but I was wondering which blog platform are you using for this website?
I’m getting tired of Wordpress because I’ve had problems with hackers and I’m
looking at alternatives for another platform. I would be great if you
could point me in the direction of a good
platform.
Hi there, I found your web site by means of Google whilst searching
for a similar topic, your web site came up, it seems great.
I’ve bookmarked it in my google bookmarks.
Hello there, simply changed into aware of your blog
via Google, and found that it’s truly informative.
I am gonna be careful for brussels. I’ll be grateful if you
happen to continue this in future. A lot of people
will likely be benefited out of your writing. Cheers!
I do not know whether it’s just me or if perhaps everyone else experiencing problems with your website.
It appears like some of the text on your posts are running off the screen.
Can somebody else please comment and let me know if this is
happening to them too? This might be a issue with my internet browser because I’ve had
this happen before. Cheers
This article is genuinely a fastidious one it assists new net people,
who are wishing in favor of blogging.
May I simply just say what a relief to find someone that actually knows what they’re discussing over the internet.
You definitely know how to bring a problem to light and make it important.
More people have to check this out and understand this side of your
story. It’s surprising you are not more popular given that you surely have the gift.
Touche. Solid arguments. Keep up the amazing work.
My family every time say that I am wasting my time here at
net, but I know I am getting familiarity daily by reading such fastidious posts.
Highly descriptive article, I loved that bit. Will there be a
part 2?
What’s Happening i’m new to this, I stumbled upon this I have discovered It absolutely
helpful and it has helped me out loads. I hope to contribute & help other
customers like its aided me. Good job.
Nice answers in return of this issue with real arguments and explaining
the whole thing regarding that.
Hi there! I could have sworn I’ve been to this site before but
after going through many of the posts I realized it’s new to me.
Anyhow, I’m definitely pleased I stumbled upon it and I’ll be book-marking it and checking back often!
I blog often and I truly appreciate your information. The article
has truly peaked my interest. I will bookmark your blog and keep checking for new
information about once per week. I opted in for
your RSS feed too.
Excellent post. I was checking continuously this blog
and I am impressed! Extremely helpful info specifically the last part :
) I care for such info much. I was seeking this particular info for
a very long time. Thank you and best of luck.
Thanks for some other magnificent post.
The place else may anybody get that type of information in such an ideal manner
of writing? I’ve a presentation subsequent week, and I’m
at the look for such information.
Fantastic goods from you, man. I have understand your stuff previous to and you
are just too magnificent. I actually like what you’ve acquired here,
really like what you’re saying and the way in which
you say it. You make it entertaining and you still take care of to keep it wise.
I can’t wait to read much more from you. This is really a
tremendous web site.
I have read so many articles concerning the blogger lovers except this post is
actually a pleasant article, keep it up.
I would like to thank you for the efforts you have put in writing this blog.
I’m hoping to view the same high-grade blog posts from you in the future as well.
In fact, your creative writing abilities has inspired me to
get my own blog now
This paragraph gives clear idea in support of the new viewers of blogging, that
really how to do running a blog.
Highly energetic post, I enjoyed that bit. Will there be a part 2?
Hi there to every body, it’s my first go to see of this website; this weblog includes awesome and actually excellent information for readers.
you’re in point of fact a good webmaster. The site loading speed is amazing.
It sort of feels that you’re doing any distinctive trick.
Also, The contents are masterwork. you have performed a fantastic activity in this subject!
Hello, i think that i saw you visited my website
so i came to “return the favorâ€.I am attempting
to find things to enhance my web site!I suppose its ok to use some of your ideas!!
Excellent post. I was checking continuously this blog and I
I care for such info a lot. I was seeking this certain information for a very long time.
am impressed! Extremely useful information specially the
last part
Thank you and good luck.
Hello there! Do you know if they make any plugins to safeguard against hackers?
I’m kinda paranoid about losing everything I’ve worked hard on. Any tips?
Hello, i read your blog occasionally and i own a similar one and i was just wondering if you get a lot of spam
feedback? If so how do you protect against it, any plugin or anything you can recommend?
I get so much lately it’s driving me crazy so any support is very much appreciated.
I know this website offers quality based articles and extra information, is there any
other website which presents these things in quality?
Hey There. I found your blog using msn. This is a very well written article.
I’ll make sure to bookmark it and come back
to read more of your useful information. Thanks for the post.
I will certainly comeback.
Hello, i think that i saw you visited my weblog so i got here to return the
desire?.I am attempting to find things to enhance my web site!I
suppose its good enough to use some of your ideas!!
I enjoy, result in I found exactly what I was having a look for.
You’ve ended my four day lengthy hunt! God Bless you man. Have a nice day.
Bye
Pretty nice post. I simply stumbled upon your blog and wanted to mention that I’ve truly loved browsing your
blog posts. In any case I will be subscribing for your rss
feed and I hope you write once more very soon!
I like the valuable info you provide in your articles.
I will bookmark your weblog and check again right here frequently.
I am somewhat certain I will learn many new stuff right here!
Best of luck for the next!
Hi there, I enjoy reading all of your article. I like to write a little comment to
support you.
For the reason that the admin of this web page is working,
no doubt very rapidly it will be well-known, due to its feature contents.
Great weblog here! Also your website so much up very fast!
What web host are you the usage of? Can I get your affiliate link to your host?
I desire my site loaded up as quickly as yours lol
Generally I don’t learn post on blogs, however I wish to say that this write-up very forced me to take a look at and do it!
Your writing style has been surprised me. Thanks, quite great
post.
Hi there, just became alert to your blog through Google, and found that it’s truly informative.
I’m going to watch out for brussels. I will appreciate
if you continue this in future. Lots of people will be
benefited from your writing. Cheers!
If you are going for most excellent contents like myself, simply visit this site daily for the reason that
it offers quality contents, thanks
This article offers clear idea for the new visitors of blogging, that actually how to do blogging and site-building.
Hi Dear, are you truly visiting this web page regularly,
if so after that you will absolutely take good
experience.
Very nice article, totally what I wanted to find.
I am regular visitor, how are you everybody? This piece of writing posted at
this website is truly pleasant.
I was recommended this website by way of my cousin. I’m now not positive whether or not this submit is written by means
of him as nobody else recognise such specified approximately my
problem. You’re amazing! Thanks!
Today, I went to the beach with my kids. I found a sea shell and gave it to my 4 year old
daughter and said “You can hear the ocean if you put this to your ear.” She
placed the shell to her ear and screamed. There was a hermit crab
inside and it pinched her ear. She never wants to go back!
LoL I know this is entirely off topic but I had to tell someone!
← Vorheriger Kommentar
Nächster Kommentar →
{ 4 Trackbacks }