In regelmäßigen Abständen dreht die deutsche e-commerce Branche durch: Da kommt ein neues Konzept aus den Staaten zu uns rüber geschwappt und kurz drauf schießen die Klone wie Pilze aus dem Boden. Vor einer Weile waren es Liveshops und die Shoppingclubs, momentan sind es Groupon-Konzepte. Mit den Groupon-Konzepten kommt dieses Mal aber eine Idee auf, die auch als Ertragsmodell für Lokal- und Regionalzeitungen durchaus interessant sein kann.
Wie funktioniert Groupon?
Bei Groupon-Konzepten geht es darum, möglichst viele Menschen für ein bestimmtes Angebot zu finden. Zum Beispiel werden 20 Leute gesucht, die eine Massage buchen. Wenn sich 20 Käufer zusammengefunden haben, kommt die Aktion zustande und jeder der Käufer zahlt beispielsweise nur 30 anstatt den normalen 60 Euro. Die Käufer freuen sich, dass sie gespart haben. Das Massagestudio freut sich, dass 20 Kunden fest eingeplant werden können. Finden sich keine 20 Leute zusammen, kommt auch die Aktion nicht zustande.
Die Schlüsselbedingungen für das Konzept sind:
- Vertrauen der Käufer in den Verkäufer
- Vertrauen der Käufer in den Vermittler
- Räumliche Nähe zum Ort des Verkäufers
- Die Möglichkeit weitere Teilnehmer aus dem persönlichen (räumlichen) Umfeld zu werben, um so in den Genuss des Rabattes zu kommen
- Bevorzugt Dienstleistungen als Angebote (hohe Margen, Vorteile durch Planungssicherheit)
- Kurze Vorlaufzeiten bis zur Einlösung des Angebotes (sonst macht es einfach keinen Spaß)
Große Chance für Lokalzeitungen
Wenn man sich die Bedingungen genauer anschaut wird schnell klar, dass das eigentlich die natürlichen Kernkompetenzen der Lokalzeitung sind: Jahrelanges Vertrauen der Leser, räumliche Nähe und das Vertrauen der Käufer in die örtlichen Händler. Sauber aufgesetzt können sich mit Groupon-Konzepten für Lokalzeitungen ganz neue Möglichkeiten ergeben:
- Die Werbekunden zahlen nur bei erfolgreichem Abschluss der Aktion (dann aber gerne und auch gerne wieder)
- Die Leser werden die Aktionen zum Großteil als echten Mehrwert wahrnehmen (sie sparen schließlich Geld)
- Die Lokalzeitung kann Leser auf andere Weise an sich binden (der Leser könnte ja ein Angebot verpassen)
- Im kleinlokalen, ländlichen Umfeld kann das Konzept auch mit Ware anstelle von Dienstleistungen funktionieren (z.B. der Fahrradhändler, der schon ab fünf Verkäufen einen Rabatt geben könnte – ohne direkten Konkurrenzkampf zum Internet)
- Im lokalen Raum sind noch weitere wertvolle Dienstleistungen denkbar: z.B. fünf Hauseigentümer, die sich zusammenschließen und ihr Dach neu decken lassen (sehr hohe Provisionsmöglichkeiten für die lokale Zeitung)
Mit der normalen Anzeige ist es bald nicht mehr getan
Das mag auf den ersten Blick alles recht aufwändig und “nach ganz anderem Business” klingen. Aber die Zeiten, als man mit ganz normalen Anzeigen Geld verdienen konnte, werden auch im lokalen Umfeld bald vorbei sein oder zumindest deutlich schwerer werden. Die Werbekunden wünschen sich – wie die Online-Werbekunden auch – einen echten Mehrwert für ihre Anzeige. Und einen größeren Mehrwert, als nur für Kunden zu bezahlen, die auch wirklich etwas kaufen, wird man ihnen nur schwer bieten können.
Wenn die lokalen Zeitungen nicht bald anfangen selbst auf neue Erlösmodelle umzustellen, werden es eben andere tun. Die e-commerce Branche steht zumindest in den Startlöchern und war auch bei vielen anderen Modellen schon deutlich schneller als die meisten Verlagshäuser. Und es sagt ja keiner, dass amazon nicht auch irgendwann Nachrichten produziert – wenn es das Vertrauen der Kunden und somit den Verkauf fördert werden sie es machen…
Auf excitingcommerce.de gibt’s noch mehr zu dem Thema
Weitere Artikel auf netzleser:
- Es gibt keine neuen Erlösmodelle im Journalismus Etwas vermessen das direkt zu Beginn eines Blogs zu schreiben. In einem Blog welches sich mit neuen Geschäftsmodellen im Internet beschäftigt. Und dann auch noch von einem Gastautor. Aber zumindest laut Robert Niles von Online Journalism...
- Verlage müssen sich mehr auf das mobile Internet einlassen Daran, dass das Internet in Zukunft immer mobiler wird, hat wohl kaum jemand Zweifel: Anstatt am Rechner werden Nachrichten und Infos in den nächsten Jahren mehr und mehr über mobile Geräte konsumiert. Den Anfang hat...
- Das geht App!!! – ein bisschen zumindest Das klingt schon mal gar nicht so schlecht: 100.000 App-Downloads im ersten Monat. Wie sich die 100.000 Downloads auf Bild und Welt verteilen, will Axel Springer allerdings lieber nicht verraten. Ich gehe ja mal ganz...
{ 3181 Kommentare }
← Vorheriger Kommentar
Nächster Kommentar →
Wow, superb blog layout! How long have you been blogging for?
you make blogging look easy. The overall look of your website
is fantastic, let alone the content!
We are a gaggle of volunteers and starting a new
scheme in our community. Your web site provided us with valuable information to work on. You’ve
done an impressive job and our entire community might be grateful to you.
Quality posts is the important to attract the users to visit
the web page, that’s what this web site is providing.
After I originally left a comment I seem to have clicked the -Notify me when new comments
are added- checkbox and now whenever a comment is added I receive four emails with the exact same
comment. Is there a means you are able to remove me from that service?
Kudos!
you are really a good webmaster. The website
loading speed is incredible. It kind of feels that you are doing any unique trick.
Also, The contents are masterpiece. you’ve performed a excellent
activity in this topic!
Hello there! I just wish to give you a huge thumbs up for the great info you have here on this post.
I am returning to your web site for more soon.
Hello there! I know this is kinda off topic but I was wondering if you knew where I could get a captcha
plugin for my comment form? I’m using the same blog
platform as yours and I’m having problems finding one?
Thanks a lot!
Howdy! Do you know if they make any plugins to help with SEO?
I’m trying to get my blog to rank for some targeted keywords but I’m
not seeing very good success. If you know of any please share.
Appreciate it!
I appreciate, cause I found just what I was having a look for.
You’ve ended my 4 day lengthy hunt! God Bless you man. Have a nice day.
Bye
wonderful submit, very informative. I ponder why the other experts of
this sector don’t realize this. You should proceed your writing.
I am sure, you have a huge readers’ base already!
Please let me know if you’re looking for a author for your site.
You have some really good posts and I feel I would be a
good asset. If you ever want to take some of the load off,
I’d love to write some material for your blog in exchange for a link back to mine.
Please send me an e-mail if interested. Regards!
I was able to find good info from your blog posts.
I’m not that much of a online reader to be honest but your sites really nice, keep it up!
I’ll go ahead and bookmark your website to come back in the future.
Cheers
Hey there! I’ve been reading your site for a while now and finally got the
bravery to go ahead and give you a shout out from Houston Texas!
Just wanted to tell you keep up the good work!
The other day, while I was at work, my cousin stole
my iPad and tested to see if it can survive a twenty five foot drop,
just so she can be a youtube sensation. My iPad is now broken and she has 83
views. I know this is totally off topic but I had to share it with someone!
Undeniably believe that which you stated.
Your favorite justification appeared to be on the web the easiest thing to be aware of.
I say to you, I certainly get irked while people think about worries that they plainly don’t know about.
You managed to hit the nail upon the top and defined out
the whole thing without having side effect
, people could take a signal. Will likely be back to get more.
Thanks
Hello Dear, are you really visiting this website regularly, if so
then you will without doubt take fastidious know-how.
Great blog here! Also your web site loads up fast!
What host are you using? Can I get your affiliate link to your host?
I wish my web site loaded up as quickly as yours
lol
Hi, always i used to check blog posts here in the early hours in the dawn, since i enjoy to learn more and more.
The Energy Play® feature fees an extra $1 per wager —
it can multiply non-jackpot prizes by 2, 3, four, five oor
10 occasions!
My blog: 파워볼 분석기
I read this article completely regarding the resemblance of most up-to-date and preceding
technologies, it’s amazing article.
This is really interesting, You are a very skilled blogger.
I’ve joined your rss feed and look forward to seeking more of your
wonderful post. Also, I have shared your website in my social networks!
Hi! Do you know if they make any plugins to help with SEO?
I’m trying to get my blog to rank for some targeted keywords but I’m not seeing
very good success. If you know of any please share. Thanks!
If you are going for finest contents like myself, just
pay a quick visit this website daily as it offers quality contents, thanks
Hey, I think your blog might be having browser compatibility issues.
When I look at your blog site in Opera, it looks fine but when opening in Internet Explorer, it has some overlapping.
I just wanted to give you a quick heads up! Other then that, wonderful blog!
Thanks for any other magnificent article. The place else
may anyone get that kind of info in such an ideal means of writing?
I have a presentation subsequent week, and I am on the look for such information.
Thank you for every other informative web site.
Where else may just I get that kind of information written in such an ideal manner?
I’ve a mission that I am just now working on, and I
have been on the glance out for such info.
Great article.
Hello to all, how is everything, I think every one
is getting more from this web page, and your views are good designed for new people.
Very good article! We will be linking to this great article on our site.
Keep up the great writing.
When I initially commented I clicked the “Notify me when new comments are added” checkbox and now each
time a comment is added I get four emails with the same comment.
Is there any way you can remove people from that service? Thank you!
I have learn several excellent stuff here.
Certainly value bookmarking for revisiting. I wonder
how a lot attempt you set to create this sort of wonderful informative website.
Does your site have a contact page? I’m having a tough time locating it but, I’d like to send you an e-mail.
I’ve got some creative ideas for your blog you
might be interested in hearing. Either way, great website
and I look forward to seeing it grow over time.
What’s Going down i am new to this, I stumbled upon this I’ve found It absolutely useful and it has helped me out loads.
I’m hoping to contribute & help different users like its aided me.
Great job.
I pay a quick visit daily some blogs and websites to read
articles or reviews, however this web site presents quality based posts.
Hi mates, pleasant piece of writing and pleasant arguments commented here, I am
really enjoying by these.
Hi! I know this is kinda off topic but I was wondering if you knew where I
could get a captcha plugin for my comment form?
I’m using the same blog platform as yours and I’m having difficulty finding one?
Thanks a lot!
Wow, amazing blog layout! How lengthy have you ever been running a blog for?
you made blogging glance easy. The total glance
of your web site is fantastic, as neatly as the content!
Good write-up. I certainly appreciate this site.
Keep writing!
Wonderful blog! Do you have any tips for aspiring writers? I’m planning to start my
own website soon but I’m a little lost on everything.
Would you advise starting with a free platform like Wordpress
or go for a paid option? There are so many choices out there that I’m totally confused ..
Any tips? Bless you!
What a stuff of un-ambiguity and preserveness of precious know-how concerning unexpected
feelings.
Thanks for sharing your thoughts about webcamera.ru.
Regards
Oh my goodness! Awesome article dude! Thank you, However I am going through problems with your RSS.
I don’t know why I cannot join it. Is there anyone else getting similar RSS issues?
Anyone who knows the solution can you kindly respond?
Thanks!!
What i don’t understood is actually how you are now not really much more well-favored than you might be now.
You’re very intelligent. You know therefore considerably in terms of this matter, produced
me in my opinion imagine it from so many varied angles.
Its like men and women aren’t interested except it’s something to accomplish with
Lady gaga! Your personal stuffs excellent. At all times deal with it up!
Wonderful website you have here but I was wondering if
you knew of any message boards that cover the same topics talked
about in this article? I’d really like to be a part of online community where I can get responses from other knowledgeable individuals that
share the same interest. If you have any suggestions, please let me know.
Appreciate it!
Excellent items from you, man. I’ve bear in mind your stuff
previous to and you are just extremely great.
I actually like what you’ve obtained here, really like what
you’re saying and the way in which through which you
assert it. You’re making it enjoyable and you still care for to keep it smart.
I can’t wait to learn much more from you.
This is really a terrific web site.
Thanks a lot for giving everyone an exceptionally special possiblity to read in detail from here. It really is so fantastic and stuffed with a good time for me personally and my office peers to search the blog at least thrice a week to study the newest tips you will have. And lastly, I’m also always fulfilled with all the sensational opinions you serve. Certain 2 areas on this page are indeed the most efficient we have all had.
My spouse and i ended up being absolutely contented when Raymond could round up his preliminary research using the ideas he acquired in your weblog. It’s not at all simplistic to just continually be giving away guides which usually the others might have been making money from. We take into account we have the writer to thank because of that. The most important explanations you made, the simple website navigation, the relationships you give support to foster – it’s all awesome, and it’s leading our son and the family imagine that that subject is enjoyable, which is certainly especially important. Many thanks for the whole thing!
I would like to voice my gratitude for your generosity supporting those who need assistance with your matter. Your very own dedication to getting the message all over appeared to be really interesting and has specifically allowed associates much like me to realize their desired goals. Your new invaluable guide means a lot to me and much more to my mates. Best wishes; from each one of us.
Do you mind if I quote a couple of your posts as long as I provide credit and sources back to your
blog? My blog is in the very same niche as yours and my visitors would definitely benefit from a
lot of the information you provide here. Please let me
know if this ok with you. Cheers!
← Vorheriger Kommentar
Nächster Kommentar →
{ 4 Trackbacks }