In regelmäßigen Abständen dreht die deutsche e-commerce Branche durch: Da kommt ein neues Konzept aus den Staaten zu uns rüber geschwappt und kurz drauf schießen die Klone wie Pilze aus dem Boden. Vor einer Weile waren es Liveshops und die Shoppingclubs, momentan sind es Groupon-Konzepte. Mit den Groupon-Konzepten kommt dieses Mal aber eine Idee auf, die auch als Ertragsmodell für Lokal- und Regionalzeitungen durchaus interessant sein kann.
Wie funktioniert Groupon?
Bei Groupon-Konzepten geht es darum, möglichst viele Menschen für ein bestimmtes Angebot zu finden. Zum Beispiel werden 20 Leute gesucht, die eine Massage buchen. Wenn sich 20 Käufer zusammengefunden haben, kommt die Aktion zustande und jeder der Käufer zahlt beispielsweise nur 30 anstatt den normalen 60 Euro. Die Käufer freuen sich, dass sie gespart haben. Das Massagestudio freut sich, dass 20 Kunden fest eingeplant werden können. Finden sich keine 20 Leute zusammen, kommt auch die Aktion nicht zustande.
Die Schlüsselbedingungen für das Konzept sind:
- Vertrauen der Käufer in den Verkäufer
- Vertrauen der Käufer in den Vermittler
- Räumliche Nähe zum Ort des Verkäufers
- Die Möglichkeit weitere Teilnehmer aus dem persönlichen (räumlichen) Umfeld zu werben, um so in den Genuss des Rabattes zu kommen
- Bevorzugt Dienstleistungen als Angebote (hohe Margen, Vorteile durch Planungssicherheit)
- Kurze Vorlaufzeiten bis zur Einlösung des Angebotes (sonst macht es einfach keinen Spaß)
Große Chance für Lokalzeitungen
Wenn man sich die Bedingungen genauer anschaut wird schnell klar, dass das eigentlich die natürlichen Kernkompetenzen der Lokalzeitung sind: Jahrelanges Vertrauen der Leser, räumliche Nähe und das Vertrauen der Käufer in die örtlichen Händler. Sauber aufgesetzt können sich mit Groupon-Konzepten für Lokalzeitungen ganz neue Möglichkeiten ergeben:
- Die Werbekunden zahlen nur bei erfolgreichem Abschluss der Aktion (dann aber gerne und auch gerne wieder)
- Die Leser werden die Aktionen zum Großteil als echten Mehrwert wahrnehmen (sie sparen schließlich Geld)
- Die Lokalzeitung kann Leser auf andere Weise an sich binden (der Leser könnte ja ein Angebot verpassen)
- Im kleinlokalen, ländlichen Umfeld kann das Konzept auch mit Ware anstelle von Dienstleistungen funktionieren (z.B. der Fahrradhändler, der schon ab fünf Verkäufen einen Rabatt geben könnte – ohne direkten Konkurrenzkampf zum Internet)
- Im lokalen Raum sind noch weitere wertvolle Dienstleistungen denkbar: z.B. fünf Hauseigentümer, die sich zusammenschließen und ihr Dach neu decken lassen (sehr hohe Provisionsmöglichkeiten für die lokale Zeitung)
Mit der normalen Anzeige ist es bald nicht mehr getan
Das mag auf den ersten Blick alles recht aufwändig und “nach ganz anderem Business” klingen. Aber die Zeiten, als man mit ganz normalen Anzeigen Geld verdienen konnte, werden auch im lokalen Umfeld bald vorbei sein oder zumindest deutlich schwerer werden. Die Werbekunden wünschen sich – wie die Online-Werbekunden auch – einen echten Mehrwert für ihre Anzeige. Und einen größeren Mehrwert, als nur für Kunden zu bezahlen, die auch wirklich etwas kaufen, wird man ihnen nur schwer bieten können.
Wenn die lokalen Zeitungen nicht bald anfangen selbst auf neue Erlösmodelle umzustellen, werden es eben andere tun. Die e-commerce Branche steht zumindest in den Startlöchern und war auch bei vielen anderen Modellen schon deutlich schneller als die meisten Verlagshäuser. Und es sagt ja keiner, dass amazon nicht auch irgendwann Nachrichten produziert – wenn es das Vertrauen der Kunden und somit den Verkauf fördert werden sie es machen…
Auf excitingcommerce.de gibt’s noch mehr zu dem Thema
Weitere Artikel auf netzleser:
- Es gibt keine neuen Erlösmodelle im Journalismus Etwas vermessen das direkt zu Beginn eines Blogs zu schreiben. In einem Blog welches sich mit neuen Geschäftsmodellen im Internet beschäftigt. Und dann auch noch von einem Gastautor. Aber zumindest laut Robert Niles von Online Journalism...
- Verlage müssen sich mehr auf das mobile Internet einlassen Daran, dass das Internet in Zukunft immer mobiler wird, hat wohl kaum jemand Zweifel: Anstatt am Rechner werden Nachrichten und Infos in den nächsten Jahren mehr und mehr über mobile Geräte konsumiert. Den Anfang hat...
- Das geht App!!! – ein bisschen zumindest Das klingt schon mal gar nicht so schlecht: 100.000 App-Downloads im ersten Monat. Wie sich die 100.000 Downloads auf Bild und Welt verteilen, will Axel Springer allerdings lieber nicht verraten. Ich gehe ja mal ganz...
{ 3181 Kommentare }
← Vorheriger Kommentar
Nächster Kommentar →
This website was… how do I say it? Relevant!!
Finally I have found something that helped me.
Many thanks!
It is in point of fact a great and helpful piece of info.
I am satisfied that you simply shared this helpful information with
us. Please stay us informed like this. Thank you for sharing.
Today, I went to the beach with my kids. I found a sea shell and gave it to my 4 year old daughter and said
“You can hear the ocean if you put this to your ear.”
She placed the shell to her ear and screamed.
There was a hermit crab inside and it pinched her ear.
She never wants to go back! LoL I know this is totally off topic but I had
to tell someone!
Excellent article. I certainly love this site. Thanks!
If you want to obtain much from this article then you have to apply such techniques to your won blog.
My coder is trying to persuade me to move to .net from PHP.
I have always disliked the idea because of the costs.
But he’s tryiong none the less. I’ve been using Movable-type on various websites for
about a year and am anxious about switching to another platform.
I have heard great things about blogengine.net.
Is there a way I can transfer all my wordpress content into it?
Any kind of help would be greatly appreciated!
Write more, thats all I have to say. Literally, it seems as
though you relied on the video to make your point.
You obviously know what youre talking about, why throw away your intelligence
on just posting videos to your blog when you could be giving us something informative to read?
Appreciate the recommendation. Let me try it out.
When I originally commented I clicked the “Notify me when new comments are added” checkbox and now each time a comment is added I get three
e-mails with the same comment. Is there any way you can remove me
from that service? Bless you!
Thanks for the marvelous posting! I really enjoyed reading it, you could be a great author.
I will always bookmark your blog and will often come back in the future.
I want to encourage you to definitely continue your
great posts, have a nice weekend!
If you wish for to get a great deal from this post then you have
to apply these strategies to your won web site.
Hiya! I know this is kinda off topic however , I’d figured I’d ask.
Would you be interested in trading links or maybe guest authoring a blog post or vice-versa?
My site covers a lot of the same topics as yours and I think we
could greatly benefit from each other. If you
are interested feel free to send me an email. I look forward to hearing from you!
Awesome blog by the way!
Very nice post. I just stumbled upon your blog and wished to say that I’ve truly enjoyed browsing
your blog posts. In any case I’ll be subscribing to your
feed and I hope you write again soon!
This is a really good tip particularly to those fresh to
the blogosphere. Brief but very precise information… Many
thanks for sharing this one. A must read post!
Hi there I am so delighted I found your site, I really
found you by error, while I was browsing on Google for something else,
Nonetheless I am here now and would just like to say kudos for a incredible post and a all round entertaining blog (I also
love the theme/design), I don’t have time to read it all
at the minute but I have book-marked it and also added in your RSS
feeds, so when I have time I will be back to read much more, Please do keep up the fantastic jo.
This article is actually a fastidious one it assists new web visitors, who
are wishing for blogging.
It’s actually a great and useful piece of information. I am happy
that you simply shared this helpful info with us. Please stay us up to date like this.
Thank you for sharing.
I simply could not go away your site before suggesting that I extremely loved the
standard info a person supply for your guests? Is gonna be again steadily in order to
check out new posts
I enjoy what you guys tend to be up too. This sort of clever work and exposure!
Keep up the terrific works guys I’ve added you guys to our blogroll.
It’s an remarkable post designed for all the online people; they will take advantage from it I am sure.
Ahaa, its good conversation concerning this paragraph here at this blog, I have read all
that, so at this time me also commenting
at this place.
I was more than happy to find this site. I wanted to thank
you for ones time for this fantastic read!! I definitely appreciated
every part of it and I have you saved as a favorite to see new
information in your blog.
Hello, I enjoy reading through your post. I like to write a little comment
to support you.
Great information. Lucky me I found your website by chance (stumbleupon).
I have book marked it for later!
Wow, this piece of writing is fastidious, my sister is analyzing these things, so
I am going to convey her.
Thanks designed for sharing such a good idea, article is
fastidious, thats why i have read it completely
Amazing blog! Do you have any recommendations for
aspiring writers? I’m hoping to start my own website soon but I’m a little lost on everything.
Would you suggest starting with a free platform like Wordpress
or go for a paid option? There are so many choices out
there that I’m completely overwhelmed .. Any recommendations?
Kudos!
Thanks for the marvelous posting! I genuinely enjoyed reading
it, you are a great author.I will remember to bookmark your blog and may come back in the foreseeable future.
I want to encourage yourself to continue your great work, have a nice morning!
Every weekend i used to pay a quick visit
this site, for the reason that i wish for enjoyment, as
this this website conations in fact pleasant funny data too.
I’m curious to find out what blog system you are working with?
I’m experiencing some minor security issues with my latest blog
and I’d like to find something more risk-free.
Do you have any suggestions?
An impressive share! I have just forwarded this onto a co-worker who has been conducting a
little research on this. And he in fact bought me lunch due to the fact that I found it for him…
lol. So allow me to reword this…. Thanks for the meal!!
But yeah, thanks for spending some time to talk about this issue here on your site.
Greetings! Quick question that’s completely off topic. Do you know how to make your site
mobile friendly? My web site looks weird when browsing from my iphone4.
I’m trying to find a template or plugin that might be
able to correct this issue. If you have any suggestions, please share.
Appreciate it!
Helpful information. Fortunate me I discovered your web site by accident,
and I am surprised why this twist of fate didn’t came about earlier!
I bookmarked it.
I take pleasure in, lead to I discovered just what I used to be taking a look for.
You’ve ended my 4 day long hunt! God Bless you man. Have a great day.
Bye
Somebody essentially assist to make critically articles
I might state. That is the very first time I frequented your website page and up
to now? I surprised with the research you made to make this actual publish amazing.
Magnificent job!
Hi, yup this article is really good and I have learned lot of things from it on the topic of blogging.
thanks.
Magnificent site. A lot of useful information here.
I am sending it to some pals ans also sharing in delicious.
And naturally, thanks for your sweat!
Right here is the perfect web site for everyone who really
wants to find out about this topic. You realize a whole lot its almost tough to argue with
you (not that I actually would want to…HaHa). You definitely put a new spin on a subject that’s been written about for a
long time. Great stuff, just great!
I am writing to let you know what a notable discovery my wife’s girl encountered going through your web site. She came to find lots of pieces, which include what it is like to possess an awesome coaching style to get other folks very easily thoroughly grasp several impossible things. You truly exceeded our own expectations. Many thanks for displaying the insightful, dependable, educational and as well as unique guidance on that topic to Lizeth.
I wanted to construct a remark in order to appreciate you for the fabulous tips and hints you are giving on this website. My rather long internet investigation has finally been rewarded with sensible knowledge to exchange with my friends and classmates. I ‘d tell you that many of us site visitors actually are extremely endowed to exist in a very good site with so many perfect professionals with useful guidelines. I feel really fortunate to have come across the web pages and look forward to some more thrilling times reading here. Thanks a lot again for everything.
Thank you a lot for giving everyone an extremely wonderful chance to discover important secrets from this website. It is often very great and packed with fun for me and my office co-workers to visit the blog on the least thrice every week to read the fresh things you have. And indeed, I’m just always contented with your splendid techniques you give. Selected 1 facts on this page are undoubtedly the most efficient I have had.
This is very interesting, You are a very skilled blogger.
I’ve joined your feed and look forward to seeking more of
your magnificent post. Also, I have shared your
website in my social networks!
What’s up colleagues, how is the whole thing, and what you would like to say on the
topic of this post, in my view its in fact remarkable for me.
My relatives every time say that I am wasting my time here at net, but I know I
am getting experience every day by reading thes good
posts.
Great post.
My brother recommended I would possibly like this website.
He was entirely right. This post actually made my day.
You can not consider just how so much time I had spent for this info!
Thank you!
Great beat ! I wish to apprentice while you amend your site, how can i subscribe for
a blog site? The account aided me a acceptable deal.
I had been a little bit acquainted of this your broadcast offered bright
clear concept
For most up-to-date information you have to pay a visit internet and on internet I found this website as
a most excellent site for latest updates.
Hello, I enjoy reading all of your post. I like to write a little comment to support you.
This design is spectacular! You obviously know how to keep a
reader entertained. Between your wit and your videos, I was almost moved to start my
own blog (well, almost…HaHa!) Fantastic job. I really loved what you had to say, and more than that, how you presented it.
Too cool!
← Vorheriger Kommentar
Nächster Kommentar →
{ 4 Trackbacks }