Das klingt schon mal gar nicht so schlecht: 100.000 App-Downloads im ersten Monat. Wie sich die 100.000 Downloads auf Bild und Welt verteilen, will Axel Springer allerdings lieber nicht verraten. Ich gehe ja mal ganz stark davon aus, dass gut 70-80% auf die Bild-App entfallen – immerhin kann man da schüttelnderweiße täglich ein Bildgirl ausziehen. Ob viele für die “Qualitätsjournalismus”-Inhalte der Welt zahlen wollen, glaube ich nicht unbedingt: Immerhin gibt’s das beim Spiegel umsonst (allerdings nur als mobile Homepage und nicht als vollwertige App), und die Süddeutsche bietet die werbefinanzierte Variante ihrer App auch umsonst an – hier kostet nur die Gold-Version. Was aus der Tagesschau-App wird, steht ja zur Zeit leider noch in den Sternen.
Was bringen die WunderApps eigentlich rein finanziell?
Mal angenommen ca. 75% der Apps kommen tatsächlich von der Bild, sieht die Rechnung so aus:
75.000 Bild-Apps à 0,79 Euro + 25.000 Welt-Apps à 1,59 Euro = 99.000 Euro
Von den 99.000 Euro gehen 33.000 Euro an Apple und 66.000 Euro bleiben für Springer – gerade mal so viel, wie eine 3/4 Anzeige in einer Ausgabe der Bild am Sonntag. Für den Verkauf einer einzelnen Anzeige würde sich wohl kein Axel Springer Konzern so ausgiebig feiern.
Damit das in Zukunft etwas mehr wird, hat Springer auch schon eine ganz einfach Lösung: mehr Geld verlangen.
Nach der Einführungsphase kostet die “Bild”-App 1,59 Euro im Monat, inklusive einer E-Paper-Version der Printausgaben erhöht sich der Preis auf 3,99 Euro. Perspektivisch rechnet Springer mit einem Preis von 3,99 für das “kleine” Abo, 4,99 mit E-Paper-Ausgabe. Die “Welt”-App kostet derzeit 1,59 Euro – allerdings ohne PDF. (via Kress)
Wie viele Leser wirklich bereit sind noch mehr Geld dafür zu bezahlen und wie viele es einfach nur mal ausprobieren wollten, werden wir in den nächsten Monaten sehen. Ob es das bisschen Geld jemals wert ist, auf viele Leser gegenüber einer komplett freien App zu verzichten, wird sich auch erst nach einiger Zeit zeigen. Das ganze App-Thema steht aber auch noch wirklich am Anfang.
Ich kann mir ganz gut vorstellen, dass zukünftig einige Leser bereit sind, Geld für die Lieferung aufs Handy zu zahlen. Als einziges Standbein wird das Thema aber höchstwahrscheinlich nie funktionieren können – paid content hin oder her. Und ob man langfristig davon profitiert Leser zu verlieren, um mit den übrigen ein paar Peanuts zu verdienen, sei auch mal dahin gestellt.
Wer das Bild-App noch nie gesehen hat. Bitteschön:
Weitere Artikel auf netzleser:
- Es gibt keine neuen Erlösmodelle im Journalismus Etwas vermessen das direkt zu Beginn eines Blogs zu schreiben. In einem Blog welches sich mit neuen Geschäftsmodellen im Internet beschäftigt. Und dann auch noch von einem Gastautor. Aber zumindest laut Robert Niles von Online Journalism...
{ 1883 Kommentare }
← Vorheriger Kommentar
Nächster Kommentar →
Saved as a favorite, I love your site!
Right now it looks like Movable Type is the top blogging platform available right now.
(from what I’ve read) Is that what you are using on your blog?
Hi there, i read your blog occasionally and i own a similar one
and i was just wondering if you get a lot of spam comments?
If so how do you protect against it, any plugin or anything you
can suggest? I get so much lately it’s driving me crazy so any
assistance is very much appreciated.
This is my first time pay a visit at here and i am really impressed to read everthing at
single place.
I’m not sure where you are getting your information,
but great topic. I needs to spend some time learning much more or understanding more.
Thanks for great information I was looking for this info for my mission.
Keep this going please, great job!
Hello my loved one! I want to say that this article is
amazing, nice written and include approximately all significant infos.
I’d like to peer more posts like this .
I’m really impressed with your writing skills
as well as with the layout on your weblog.
Is this a paid theme or did you modify it yourself?
Either way keep up the nice quality writing, it’s rare to
see a great blog like this one these days.
Hmm it seems like your blog ate my first comment (it was
extremely long) so I guess I’ll just sum it up what I wrote and say, I’m thoroughly enjoying your blog.
I as well am an aspiring blog writer but I’m still new to
the whole thing. Do you have any suggestions for novice blog writers?
I’d really appreciate it.
Great article.
I blog quite often and I really appreciate your content. This article
has truly peaked my interest. I will bookmark your site and keep checking for new details about once a week.
I subscribed to your RSS feed too.
Excellent way of telling, and good paragraph to get facts concerning my presentation focus,
which i am going to convey in university.
Hello there, just became alert to your blog through Google, and found
that it is truly informative. I am gonna watch out for brussels.
I will be grateful if you continue this in future.
Lots of people will be benefited from your writing. Cheers!
Howdy! I could have sworn I’ve visited this blog
before but after browsing through some of the posts I realized it’s new to me.
Regardless, I’m definitely delighted I stumbled upon it and I’ll be book-marking
it and checking back regularly!
Hello, i read your blog from time to time and i own a similar
one and i was just wondering if you get a lot of spam comments?
If so how do you reduce it, any plugin or anything you can suggest?
I get so much lately it’s driving me insane so any help
is very much appreciated.
I do not even know the way I stopped up here,
but I assumed this publish was once great. I don’t realize who you might
be however certainly you’re going to a famous blogger in the event you aren’t already.
Cheers!
hello there and thank you for your info – I have definitely picked up anything new from
right here. I did however expertise several technical issues using this website, as I experienced to reload the website many times previous to I could get it to load properly.
I had been wondering if your web hosting is OK?
Not that I’m complaining, but slow loading instances times will very frequently affect
your placement in google and could damage your high-quality score
if ads and marketing with Adwords. Anyway I’m adding this
RSS to my email and can look out for much more of your respective
exciting content. Make sure you update this again soon.
Hi, this weekend is pleasant designed for me, because this point
in time i am reading this impressive educational paragraph here at my house.
I’m not sure exactly why but this blog is loading extremely slow for me.
Is anyone else having this issue or is it a problem on my end?
I’ll check back later on and see if the problem still exists.
where to buy ivermectin http://stromectolabc.com/
ivermectin cream cost
What’s up to every body, it’s my first pay a quick visit of this blog; this blog includes remarkable and genuinely good stuff in favor of visitors.
An intriguing discussion is worth comment. I think that you
ought to publish more about this subject matter, it may not be a taboo subject but
usually people do not speak about these issues. To the next!
Kind regards!!
Very quickly this web page will be famous amid all blogging
and site-building users, due to it’s nice articles or reviews
Thank you, I’ve just been looking for info approximately this topic for a long time and yours is the best
I have found out till now. But, what in regards to the bottom line?
Are you sure concerning the supply?
Hello Dear, are you in fact visiting this web site regularly, if so
after that you will without doubt get fastidious know-how.
I loved as much as you’ll receive carried out right here. The sketch is tasteful, your
authored subject matter stylish. nonetheless, you command get got an edginess over that you wish be delivering the following.
unwell unquestionably come further formerly again as exactly the same nearly a lot often inside case you shield this hike.
Thank you for the good writeup. It in fact was a amusement account it.
Look advanced to more added agreeable from you! However, how can we communicate?
This blog was… how do you say it? Relevant!! Finally I’ve found
something that helped me. Many thanks!
If you desire to improve your know-how simply keep visiting this website and be updated with the newest gossip
posted here.
Hi there! Do you use Twitter? I’d like to
follow you if that would be ok. I’m definitely enjoying your blog and
look forward to new posts.
Hello to all, how is all, I think every one is getting more from
this website, and your views are good in support of new
people.
This design is wicked! You most certainly know how to
keep a reader entertained. Between your wit and your videos, I was almost moved to start my own blog (well, almost…HaHa!) Excellent job.
I really enjoyed what you had to say, and more than that, how you presented it.
Too cool!
I am not sure where you’re getting your info, but good topic.
I needs to spend some time learning more or understanding
more. Thanks for magnificent information I was looking for this info for my mission.
Hey just wanted to give you a quick heads up. The text in your
article seem to be running off the screen in Opera.
I’m not sure if this is a formatting issue or something to do with browser compatibility but I figured I’d post to let you know.
The design and style look great though! Hope you get the problem fixed soon. Kudos
I am sure this article has touched all the internet visitors, its really
really fastidious piece of writing on building up new website.
Howdy are using Wordpress for your site platform? I’m
new to the blog world but I’m trying to get started and set up my own. Do you need any html coding knowledge to make your own blog?
Any help would be greatly appreciated!
With havin so much written content do you ever run into any issues of plagorism or copyright violation? My
site has a lot of exclusive content I’ve either written myself or outsourced but
it appears a lot of it is popping it up all over the web without my permission. Do you know any techniques
to help reduce content from being ripped off? I’d definitely appreciate it.
Hi! I know this is kinda off topic however I’d figured I’d ask.
Would you be interested in trading links or maybe guest writing a blog post or vice-versa?
My website covers a lot of the same topics as yours and I think we
could greatly benefit from each other. If you happen to be interested feel free
to send me an e-mail. I look forward to hearing from you! Superb blog by the way!
This article offers clear idea designed for the new viewers
of blogging, that actually how to do running a blog.
Post writing is also a excitement, if you be acquainted with afterward you can write if not it is difficult
to write.
ivermectin eye drops http://stromectolabc.com/
cost of ivermectin 1% cream
Hi there to all, how is everything, I think every one is getting more from this site, and your views are pleasant designed for new viewers.
Hello! This is kind of off topic but I need some
help from an established blog. Is it tough to set up your own blog?
I’m not very techincal but I can figure things out pretty quick.
I’m thinking about setting up my own but I’m not sure where to begin. Do you have
any points or suggestions? With thanks
Hi there, I discovered your website via Google at the same time as
looking for a similar matter, your web site got here up, it seems to
be good. I have bookmarked it in my google bookmarks.
Hi there, simply was aware of your weblog through Google,
and located that it is truly informative. I am going to watch out for brussels.
I’ll appreciate if you happen to continue this in future.
A lot of other people will likely be benefited from your writing.
Cheers!
Very descriptive article, I liked that a lot. Will there be a part 2?
I will immediately snatch your rss as I can’t in finding your email subscription hyperlink or e-newsletter service.
Do you have any? Kindly permit me recognise so that I
may subscribe. Thanks.
I absolutely love your blog and find most of your post’s to
be exactly I’m looking for. Do you offer guest writers to
write content in your case? I wouldn’t mind creating a post
or elaborating on some of the subjects you write about here.
Again, awesome website!
I couldn’t refrain from commenting. Perfectly written!
obviously like your web-site but you need to test the spelling on several
of your posts. A number of them are rife with spelling
problems and I to find it very troublesome to tell the reality then again I will
certainly come back again.
Hi there! This post couldn’t be written any better! Reading through this article reminds me of my previous roommate!
He always kept preaching about this. I most certainly will send this information to him.
Fairly certain he’ll have a very good read. Thank you for sharing!
← Vorheriger Kommentar
Nächster Kommentar →
{ 2 Trackbacks }