Das geht App!!! – ein bisschen zumindest

von Steffen Greschner am 16. Januar 2010 · 1.885 Kommentare

Das klingt schon mal gar nicht so schlecht: 100.000 App-Downloads im ersten Monat. Wie sich die 100.000 Downloads auf Bild und Welt verteilen, will Axel Springer allerdings lieber nicht verraten. Ich gehe ja mal ganz stark davon aus, dass gut 70-80% auf die Bild-App entfallen – immerhin kann man da schüttelnderweiße täglich ein Bildgirl ausziehen. Ob viele für die “Qualitätsjournalismus”-Inhalte der Welt zahlen wollen, glaube ich nicht unbedingt: Immerhin gibt’s das beim Spiegel umsonst (allerdings nur als mobile Homepage und nicht als vollwertige App), und die Süddeutsche bietet die werbefinanzierte Variante ihrer App auch umsonst an – hier kostet nur die Gold-Version. Was aus der Tagesschau-App wird, steht ja zur Zeit leider noch in den Sternen.

Was bringen die WunderApps eigentlich rein finanziell?

Mal angenommen ca. 75% der Apps kommen tatsächlich von der Bild, sieht die Rechnung so aus:

75.000 Bild-Apps à 0,79 Euro + 25.000 Welt-Apps à 1,59 Euro = 99.000 Euro

Von den 99.000 Euro gehen 33.000 Euro an Apple und 66.000 Euro bleiben für Springer – gerade mal so viel, wie eine 3/4 Anzeige in einer Ausgabe der Bild am Sonntag. Für den Verkauf einer einzelnen Anzeige würde sich wohl kein Axel Springer Konzern so ausgiebig feiern.

Damit das in Zukunft etwas mehr wird, hat Springer auch schon eine ganz einfach Lösung: mehr Geld verlangen.

Nach der Einführungsphase kostet die “Bild”-App 1,59 Euro im Monat, inklusive einer E-Paper-Version der Printausgaben erhöht sich der Preis auf 3,99 Euro. Perspektivisch rechnet Springer mit einem Preis von 3,99 für das “kleine” Abo, 4,99 mit E-Paper-Ausgabe. Die “Welt”-App kostet derzeit 1,59 Euro – allerdings ohne PDF. (via Kress)

Wie viele Leser wirklich bereit sind noch mehr Geld dafür zu bezahlen und wie viele es einfach nur mal ausprobieren wollten, werden wir in den nächsten Monaten sehen. Ob es das bisschen Geld jemals wert ist, auf viele Leser gegenüber einer komplett freien App zu verzichten, wird sich auch erst nach einiger Zeit zeigen. Das ganze App-Thema steht aber auch noch wirklich am Anfang.
Ich kann mir ganz gut vorstellen, dass zukünftig einige Leser bereit sind, Geld für die Lieferung aufs Handy zu zahlen. Als einziges Standbein wird das Thema aber höchstwahrscheinlich nie funktionieren können – paid content hin oder her. Und ob man langfristig davon profitiert Leser zu verlieren, um mit den übrigen ein paar Peanuts zu verdienen, sei auch mal dahin gestellt.

Wer das Bild-App noch nie gesehen hat. Bitteschön:


Weitere Artikel auf netzleser:

  1. Es gibt keine neuen Erlösmodelle im Journalismus Etwas vermessen das direkt zu Beginn eines Blogs zu schreiben. In einem Blog welches sich mit neuen Geschäftsmodellen im Internet beschäftigt. Und dann auch noch von einem Gastautor. Aber zumindest laut Robert Niles von Online Journalism...

{ 1883 Kommentare }

omrkuqvsxxw Februar 3, 2022 um 14:30

ktAUaY jltxolvwjoiw, [url=http://ydwawmjpgyuz.com/]ydwawmjpgyuz[/url], [link=http://kvfnbdmjkphl.com/]kvfnbdmjkphl[/link], http://lvqwzgdveyly.com/

MichaelHef Februar 4, 2022 um 00:44

ivermectin 50 mg stromectol ivermectin for humans – ivermectin price
http://stromectolabc.com/ how much is ivermectin
stromectol ivermectin buy stromectol for sale buy ivermectin nz

paklhnwrhok Februar 5, 2022 um 21:57

WbKAfP oimrkndjxetr, [url=http://orradfpehfgy.com/]orradfpehfgy[/url], [link=http://zwklgngllhkc.com/]zwklgngllhkc[/link], http://bggiiqndocnz.com/

Veronique Februar 6, 2022 um 18:55

Thankfulness to my father who told me about this website, this web site is actually remarkable.

https://timeoftheworld.date/wiki/10_Methods_You_May_Develop_Your_Creativity_Utilizing_Minecraft_Server Februar 6, 2022 um 18:59

Thanks for sharing your info. I truly appreciate
your efforts and I will be waiting for your next write ups
thanks once again.

https://backforgood.faith/wiki/Boost_Your_Minecraft_Server_Host_With_The_Following_Tips Februar 6, 2022 um 19:01

It’s amazing to pay a quick visit this web page and reading the views
of all mates on the topic of this article, while I am also keen of getting know-how.

splice.com Februar 6, 2022 um 19:01

What i do not understood is actually how you are
not actually much more neatly-liked than you may be now.

You are very intelligent. You recognize thus considerably in relation to this subject, made me personally believe it
from so many varied angles. Its like men and women are not interested unless
it’s something to accomplish with Woman gaga! Your own stuffs outstanding.
All the time care for it up!

https://godotengine.org/qa/index.php?qa=user&qa_1=studysprout4 Februar 6, 2022 um 19:02

Very nice post. I just stumbled upon your blog and wanted to say that I have
truly enjoyed surfing around your blog posts. After all I’ll be subscribing to your rss feed and I hope you
write again soon!

myemotion.faith Februar 6, 2022 um 19:03

Hi, i think that i saw you visited my website so i came to “return the favor”.I
am trying to find things to improve my site!I suppose
its ok to use a few of your ideas!!

cults3d.com Februar 6, 2022 um 19:05

I have read a few just right stuff here. Certainly worth bookmarking for revisiting.
I wonder how so much effort you put to create such a fantastic informative site.

https://botdb.win/wiki/A_Surprising_Tool_That_can_assist_you_Minecraft_Server Februar 6, 2022 um 19:06

If you want to obtain much from this paragraph then you have to apply these techniques to your won web site.

digitaltibetan.win Februar 6, 2022 um 19:07

Greate post. Keep writing such kind of information on your page.
Im really impressed by it.
Hey there, You have performed an incredible job.
I’ll definitely digg it and personally recommend to my friends.
I am confident they will be benefited from this web site.

migadikos.gr Februar 6, 2022 um 19:09

I’m not sure why but this web site is loading extremely slow for me.
Is anyone else having this problem or is it a problem
on my end? I’ll check back later on and see if the problem still exists.

https://www.adproceed.com/author/angersalt1/ Februar 6, 2022 um 19:12

I love it when people get together and share
ideas. Great site, keep it up!

king-wifi.win Februar 6, 2022 um 19:12

Have you ever considered publishing an ebook
or guest authoring on other sites? I have a blog based on the
same information you discuss and would love to have you share some stories/information. I know my subscribers would value your work.
If you are even remotely interested, feel free to shoot me an e-mail.

wiki.goldcointalk.org Februar 6, 2022 um 19:12

I absolutely love your blog.. Excellent colors & theme.
Did you develop this amazing site yourself? Please reply back as I’m wanting to create my own personal website and would like to know where you got this
from or what the theme is named. Many thanks!

https://lovewiki.faith/wiki/The_Brand_New_Fuss_About_Minecraft_Server Februar 6, 2022 um 19:13

Hi, i think that i saw you visited my blog so i came to “return the favor”.I’m trying to find things to improve my site!I suppose its
ok to use a few of your ideas!!

https://algowiki.win/wiki/Post:Minecraft_Server_Smackdown Februar 6, 2022 um 19:14

Everything is very open with a very clear clarification of the
challenges. It was definitely informative. Your website is extremely helpful.
Thanks for sharing!

help-sp.ru Februar 6, 2022 um 19:15

This post is worth everyone’s attention. How can I find out more?

https://pbase.com/topics/greenseal3/what_are_best_minecraft_serv Februar 6, 2022 um 19:21

If you are going for most excellent contents like
me, just pay a quick visit this web page daily since it gives feature
contents, thanks

mnasaty.net Februar 6, 2022 um 19:29

Thank you for the good writeup. It if truth be told was once a enjoyment account it.

Look complicated to more brought agreeable from
you! However, how could we keep in touch?

http://wiki.goldcointalk.org/index.php?title=The_Top_10_Most_Asked_Questions_On_Minecraft_Server Februar 6, 2022 um 19:31

I really love your site.. Pleasant colors & theme. Did you
build this website yourself? Please reply back as I’m hoping to create my very own blog and would love to find out where
you got this from or exactly what the theme is called.
Kudos!

https://picomart.trade/wiki/In_10_Minutes_I_Will_Offer_You_The_Truth_About_Minecraft_Servers Februar 6, 2022 um 19:33

Hello there I am so delighted I found your weblog,
I really found you by mistake, while I was looking on Aol for something else, Nonetheless
I am here now and would just like to say thank you for a tremendous post and a all round enjoyable blog (I also love
the theme/design), I don’t have time to go through it all at the minute but
I have bookmarked it and also included your RSS feeds, so when I have time
I will be back to read much more, Please do keep up the fantastic work.

pastelink.net Februar 6, 2022 um 19:36

Hello my family member! I want to say that this article is
amazing, nice written and include approximately all vital infos.
I would like to see extra posts like this .

http://sganswer.net/index.php?qa=user&qa_1=summerhumor95 Februar 6, 2022 um 19:37

Hi there friends, how is all, and what you wish for to say on the topic of this piece of writing,
in my view its genuinely amazing in support of me.

sganswer.net Februar 6, 2022 um 19:40

It is perfect time to make a few plans for the future and
it’s time to be happy. I have learn this put up and if I may just I wish to
counsel you some attention-grabbing things or advice.
Perhaps you can write subsequent articles referring to this article.

I wish to learn more issues approximately it!

discuss Februar 6, 2022 um 19:43

Thanks , I have recently been looking for information about this subject for a long time and yours is the greatest
I have discovered so far. But, what concerning the bottom line?
Are you sure about the source?

https://pediascape.science/wiki/How_To_Search_Out_The_Appropriate_Minecraft_For_Your_Specific_ProductService Februar 6, 2022 um 19:48

Magnificent website. Plenty of helpful info here. I am sending it
to several pals ans also sharing in delicious. And obviously, thanks
in your effort!

https://www.empowher.com/users/sheepprofit91 Februar 6, 2022 um 19:52

Yes! Finally something about http://www.empowher.com.

clinfowiki.win Februar 6, 2022 um 19:52

What’s up colleagues, its wonderful paragraph on the topic of educationand completely
defined, keep it up all the time.

brewwiki.win Februar 6, 2022 um 19:55

Ahaa, its good conversation about this piece of writing
here at this weblog, I have read all that, so now me also commenting here.

myemotion.faith Februar 6, 2022 um 19:55

It’s appropriate time to make some plans for the future and it’s time to be happy.
I have read this post and if I could I desire to suggest you some interesting things or suggestions.
Maybe you could write next articles referring to this article.

I desire to read more things about it!

fabnews.faith Februar 6, 2022 um 20:02

Great items from you, man. I’ve be mindful your stuff previous to and you’re just extremely wonderful.

I actually like what you have received here, certainly like what you’re saying and the best way wherein you say it.

You’re making it enjoyable and you still care for
to keep it wise. I can not wait to learn far more from you.
This is really a wonderful website.

pastelink.net Februar 6, 2022 um 20:06

What’s up i am kavin, its my first time to commenting anywhere,
when i read this piece of writing i thought i could also
make comment due to this brilliant paragraph.

nerdgaming.science Februar 6, 2022 um 20:11

Hello my family member! I want to say that this post is amazing,
great written and include approximately all significant infos.
I would like to peer extra posts like this .

driverpoisk.ru Februar 6, 2022 um 20:12

Hello my friend! I wish to say that this post is amazing, nice written and
include approximately all important infos. I’d like to peer
more posts like this .

http://driverpoisk.ru/index.php?qa=user&qa_1=stampbead20 Februar 6, 2022 um 20:14

I’m not sure why but this weblog is loading incredibly slow for me.
Is anyone else having this issue or is it a problem on my end?
I’ll check back later on and see if the problem still exists.

elearnportal.science Februar 6, 2022 um 20:16

Having read this I believed it was rather enlightening.
I appreciate you finding the time and effort to put this informative
article together. I once again find myself personally spending way too much time both reading and posting comments.
But so what, it was still worthwhile!

https://backforgood.faith/wiki/How_To_Host_A_Minecraft_Server_Knowledgeable_Interview Februar 6, 2022 um 20:28

I believe what you wrote made a bunch of sense. But, what about this?
what if you composed a catchier post title? I ain’t saying
your content isn’t solid., but what if you added a
headline that makes people desire more? I mean Das geht App!!!

– ein bisschen zumindest is a little boring. You might glance at Yahoo’s front page
and watch how they create post headlines to grab viewers to click.
You might try adding a video or a picture or two to grab
readers interested about everything’ve written. Just my opinion, it might make your
posts a little livelier.

https://phonographic.science/wiki/The_Insider_Secret_on_Minecraft_Server_Host_Uncovered Februar 6, 2022 um 20:39

I think everything wrote was very logical. However, think about this, suppose you were to write a awesome headline?
I am not suggesting your content is not good., however what if you added something that makes people desire more?
I mean Das geht App!!! – ein bisschen zumindest is kinda plain. You could look at Yahoo’s front page and note how they create news headlines to get viewers to open the links.
You might try adding a video or a pic or two to grab people interested about
what you’ve written. In my opinion, it could bring your posts a little
bit more interesting.

lovewiki.faith Februar 6, 2022 um 20:41

Thanks for ones marvelous posting! I certainly enjoyed
reading it, you will be a great author.I will make certain to bookmark your blog and
definitely will come back in the future. I want to encourage you to definitely
continue your great work, have a nice day!

motogpdb.racing Februar 6, 2022 um 20:41

I like the valuable information you supply for your articles.
I will bookmark your weblog and take a look
at once more here regularly. I’m rather sure I’ll be informed a lot of
new stuff right right here! Best of luck for
the next!

clinfowiki.win Februar 6, 2022 um 20:45

WOW just what I was searching for. Came here by
searching for clinfowiki.win

Daftar Poker Online Februar 6, 2022 um 20:45

permaian Daftar Poker Online dan Daftar Pragmatic 88 yang sudah kami jelaskan kami harap semua pemula pemain Daftar Slot Online
bisa terbantu dengan info yang kami berikan .

vimeo.com Februar 6, 2022 um 20:48

I constantly spent my half an hour to read this web site’s articles or reviews daily along with a mug of coffee.

yogicentral.science Februar 6, 2022 um 20:52

Please let me know if you’re looking for a article author
for your blog. You have some really great articles and I think I would be a good asset.
If you ever want to take some of the load off,
I’d really like to write some material for your blog in exchange for a link back to mine.
Please shoot me an e-mail if interested. Thanks!

familymedcenter.kz Februar 6, 2022 um 21:00

I used to be recommended this blog through
my cousin. I’m now not sure whether or not this submit is written by
him as no one else recognise such unique about my difficulty.
You’re wonderful! Thanks!

www.fhwa.dot.gov Februar 6, 2022 um 21:16

My family always say that I am killing my time here at web, but I know
I am getting knowledge every day by reading thes pleasant content.

sharree.com Februar 6, 2022 um 21:19

There is definately a lot to find out about this topic.
I really like all of the points you made.

wacowla.com Februar 6, 2022 um 21:21

Simply wish to say your article is as amazing.
The clearness in your post is just great and i could assume you’re an expert on this subject.
Fine with your permission allow me to grab your RSS feed
to keep updated with forthcoming post. Thanks a million and please continue the rewarding work.

{ 2 Trackbacks }

Previous post:

Next post: